3 ways to deal with social media crisis

1. YOU CAN RUN, BUT YOU CAN'T HIDE
NIR COHEN PARAIRA

2. 3 WAYS TO DEAL WITH SOCIAL
MEDIA CRISIS
1. Be sure you have one
2. Personality and humor
3. Go Private

3. Does the issue need a resolution or just an
empathic response? don’t feed the trolls.

4. Show your
fans you
understand
what happened
and if possible,
try using humor.
However, always
be careful and
sensitive.

5. Quick
responses make
fans more
satisfied but avoid
stock responses
and have the
conversation
somewhere
private.

6. "Be authentic,
people want to
know they get
personal care, so
reinforce the
brand but act like a
human"