This document discusses how website speed and page load times directly impact user behavior and business metrics. It notes that even small increases in load times (100-500 milliseconds) can negatively impact key metrics like searches performed, pages visited, and sales conversions. The document then introduces Yottaa's Site Speed Optimizer product as a way to cut page load times in half with no software to install by leveraging their global cloud infrastructure and patented routing technologies to automatically apply web performance optimization techniques.

1. Fix Your Site Speed ProblemBoston Inno / 2011-09-14Chris Weekly (@cweekly)Director, Product Managementcweekly@yottaa.comYottaa Inc. 2 Canal Park 5th FloorCambridge MA 02141http://www.yottaa.com

2. Is your site slow?2Is your website slow?

3. 3Milliseconds matter!Google:+ 500 mslatency to search results page= 20% fewer searches

4. 4Milliseconds matter!Yahoo:+ 400 mslatency in home page = 5-9% drop in full-page traffic

5. 5Milliseconds matter!Amazon: + 100 mslatency = 1% drop in sales

6. 6Milliseconds matter!User Satisfaction

7. Engagement

8. Bounce Rate

9. Repeat Traffic

10. Search Engine Ranking

11. RevenueHow to Measure It?Imagine you are the proud owner of one of the ~200 million web sites…What’s the real user experience for my site?•Am I losing customers because of slow performance?How can I make it faster?Which One Am I?

12. 8It’s so easy

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17. 13Ok, now what?“Premature Optimization is the root of all evil.” - Donald Knuth (software guru)“Manual Optimization is premature optimization.” - Chris Weekly (web performance guy)

18. 14Site Speed OptimizerNo software to install

19. No hardware to buy or manage

20. Cut your page load times in half in just a few clicksGlobal Cloud InfrastructurePatented Cloud Routing technologyAutomated application of WPO techniquesFree Trial

21. 15Site Speed Optimizer

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23. 17Q & ATweet your Yottaa Score to us!@yottaaThanks!