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Audio wire presentation
- 1. AUDIO WIRE Jascha Schoeber Fabian Zenke Online Experience 10/01/2012
- 2. CONTENTS • Problems • CustomerExperience • Sales conversion rates • New Web Design • Improvements • Future trends • Summary
- 3. USABILITY PROBLEMS • Incorrectuse of space • Significantly big images • Many brochure-style photos but little product information no idea of actual product
- 4. NAVIGATION PROBLEMS • Navigationis confusing • Online checkout process Too many clicks
- 5. CUSTOMER EXPERIENCE 17 Confusing Design 43% 43 No shopping basket 10% 30 Inadequate Product information 30% 10 Check-out procedure 17%
- 6. SALES CONVERSION RATESFOR AUDIO WIRE User abandonment 49% 11 17 49 Browsing only 23% 23 Online sales returning customers 17% Online sales one-off customers 11%
- 7. WEB DESIGN • Newlogo • Keep it simple • Cut unnecessary elements out • Implementation of gallery function • Effective use of colours • Simplify navigation
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- 10. IMPROVEMENTS • Complete newdesign/logo • More product information • Quick ordering system • Reducing clicks • Navigation throughout the site
- 11. EXPECTED SALES CONVERSIONRATES 15 15 User abandonment 15% Browsing only 35% 35 35 Online sales-returning customers 35% Online sales one-off customers 15%
- 12. COMPARISON 50 45 40 35 30 25 20 15 Before 10 After 5 0 After User Before abandonment Browsing only Online sales- returning online sales- customers one off customers
- 13. SUMMARY • New logo •Improved overall layout • Improved Navigation • Implementation of quick ordering system
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- 16. THANK YOU FORYOUR ATTENTION