The document proposes an integrated social media campaign to raise donations for a children's charity. It involves (1) shocking users with a voting contest on Facebook, YouTube, and banners where they must choose which of four children receives help, (2) messaging that without donations all children could receive help, and (3) allowing donors to purchase certificates showing how many children they helped. The campaign aims to motivate regular donations through standing orders and rewards for donors. Bloggers would help create initial buzz and different donation levels would provide various rewards.
A local partnership between Shutterstock and Isifa will provide full support in Czech to Czech creative professionals using Shutterstock's content. An integrated social media campaign will communicate this benefit and direct users to a microsite where they can subscribe to Isifa's email newsletter in exchange for a reward. The campaign will use paid formats on YouTube, Spotify and LinkedIn to explain the key benefit through translated music videos and recordings that lead users to the microsite.
The document proposes an integrated social media campaign for Isifa, a company that provides expertise on Shutterstock licenses and usage. The campaign would use Facebook, Twitter, and LinkedIn to build awareness of common license misunderstandings and position Isifa as the go-to expert. The multi-phase campaign would first present real stories on social media and a blog to show the value of Isifa's expertise, then gradually increase engagement to develop Isifa as the trusted brand in the field.
Mindshare tým 1 (Anna Jehličková, Lucie Kulhavá)YoungLionsCZ
The document outlines a plan to increase participation in the National Chronicle by encouraging people to submit stories from their grandparents. It proposes creating a special website and social media campaign called #MyGrandparentsStoryMakesHistory to give people a reason to participate. Celebrities and public figures would help spread the idea by sharing stories and photos of their own grandparents. The plan also includes local ambassadors, a microsite for uploading stories, recognition certificates for contributors, and potential features in newsletters and TV to acknowledge submissions and strengthen intergenerational relationships. The goal is to increase submissions to the National Chronicle to 5,000 by the end of the year.
The document proposes a social media campaign to raise awareness of Isifa's customer service for Shutterstock users. The campaign would use Facebook, Twitter, and LinkedIn over 4-5 months. On Facebook, they would create interactive videos promoting Isifa's assistance. Twitter would feature tips from an ambassador and live video support. LinkedIn would publish professional blog posts and build a network of industry contacts. The goal is to establish Isifa as a friendly, helpful resource for Shutterstock users through engaging content across multiple platforms.
Students listen to music throughout the day and use it to express themselves socially. The government plans to ban music at schools due to concerns it could worsen hearing, increase hyperactivity, and distract from lessons. This sparks student protests on Facebook in favor of music classes. TV station Óčko supports the students and launches a competition to showcase student musical talents. They identify influential "class heroes" to spread the message and recruit students to participate in a new educational music program called "Music is You".
The document proposes a program to make music classes more fun and engaging for teenagers by having students turn their teacher into a rock star. Students would choose a popular song, dress their teacher as a famous musician like Freddie Mercury, and make a music video of their "band" performing the song with the teacher as the lead singer. Videos would be submitted to a contest for a chance to perform in a final concert broadcast on TV. The goal is to motivate students and reduce their fear of failure by adding a fun, creative element to music classes.
The document describes an integrated social media campaign to promote the partnership between Shutterstock and isifa in the Czech market. The campaign aims to highlight the local orientation and increased local content through three key actions: 1) An Instagram competition to encourage local photographers to submit content tagged with relevant hashtags; 2) A Facebook campaign using familiar local terminology to raise awareness of the partnership and local approach; 3) A LinkedIn campaign targeting freelancers and agencies by humorously pointing out common client requests. The goal is to directly engage the local target audience and address the lack of local content from global image banks.
The document proposes an integrated social media campaign to raise donations for a children's charity. It involves (1) shocking users with a voting contest on Facebook, YouTube, and banners where they must choose which of four children receives help, (2) messaging that without donations all children could receive help, and (3) allowing donors to purchase certificates showing how many children they helped. The campaign aims to motivate regular donations through standing orders and rewards for donors. Bloggers would help create initial buzz and different donation levels would provide various rewards.
A local partnership between Shutterstock and Isifa will provide full support in Czech to Czech creative professionals using Shutterstock's content. An integrated social media campaign will communicate this benefit and direct users to a microsite where they can subscribe to Isifa's email newsletter in exchange for a reward. The campaign will use paid formats on YouTube, Spotify and LinkedIn to explain the key benefit through translated music videos and recordings that lead users to the microsite.
The document proposes an integrated social media campaign for Isifa, a company that provides expertise on Shutterstock licenses and usage. The campaign would use Facebook, Twitter, and LinkedIn to build awareness of common license misunderstandings and position Isifa as the go-to expert. The multi-phase campaign would first present real stories on social media and a blog to show the value of Isifa's expertise, then gradually increase engagement to develop Isifa as the trusted brand in the field.
Mindshare tým 1 (Anna Jehličková, Lucie Kulhavá)YoungLionsCZ
The document outlines a plan to increase participation in the National Chronicle by encouraging people to submit stories from their grandparents. It proposes creating a special website and social media campaign called #MyGrandparentsStoryMakesHistory to give people a reason to participate. Celebrities and public figures would help spread the idea by sharing stories and photos of their own grandparents. The plan also includes local ambassadors, a microsite for uploading stories, recognition certificates for contributors, and potential features in newsletters and TV to acknowledge submissions and strengthen intergenerational relationships. The goal is to increase submissions to the National Chronicle to 5,000 by the end of the year.
The document proposes a social media campaign to raise awareness of Isifa's customer service for Shutterstock users. The campaign would use Facebook, Twitter, and LinkedIn over 4-5 months. On Facebook, they would create interactive videos promoting Isifa's assistance. Twitter would feature tips from an ambassador and live video support. LinkedIn would publish professional blog posts and build a network of industry contacts. The goal is to establish Isifa as a friendly, helpful resource for Shutterstock users through engaging content across multiple platforms.
Students listen to music throughout the day and use it to express themselves socially. The government plans to ban music at schools due to concerns it could worsen hearing, increase hyperactivity, and distract from lessons. This sparks student protests on Facebook in favor of music classes. TV station Óčko supports the students and launches a competition to showcase student musical talents. They identify influential "class heroes" to spread the message and recruit students to participate in a new educational music program called "Music is You".
The document proposes a program to make music classes more fun and engaging for teenagers by having students turn their teacher into a rock star. Students would choose a popular song, dress their teacher as a famous musician like Freddie Mercury, and make a music video of their "band" performing the song with the teacher as the lead singer. Videos would be submitted to a contest for a chance to perform in a final concert broadcast on TV. The goal is to motivate students and reduce their fear of failure by adding a fun, creative element to music classes.
The document describes an integrated social media campaign to promote the partnership between Shutterstock and isifa in the Czech market. The campaign aims to highlight the local orientation and increased local content through three key actions: 1) An Instagram competition to encourage local photographers to submit content tagged with relevant hashtags; 2) A Facebook campaign using familiar local terminology to raise awareness of the partnership and local approach; 3) A LinkedIn campaign targeting freelancers and agencies by humorously pointing out common client requests. The goal is to directly engage the local target audience and address the lack of local content from global image banks.
Attention!Media (Adam Kolinger, Anna Sokolova)YoungLionsCZ
This document discusses crowd-sourcing stories and how to maximize word-of-mouth (WOM) engagement. It recommends motivating people to share their stories by offering rewards or incentives in return. It also suggests using owned and earned media channels to activate a crowd and generate publicity, including engaging employees, social networks, customers, schools and story ambassadors to spread awareness. The goal is to source a large number of relevant stories from the crowd over multiple time-limited topics.
1. The document describes a social media campaign that uses the profiles of a fictional Angolan woman named Edna on Nike+, Facebook, Instagram, and YouTube to motivate runners to compete with her daily activities and raise awareness for issues in developing countries.
2. Runners will be encouraged to connect with Edna's Nike+ profile, compete with her daily "fuel spend", share posts about beating her, and raise awareness for her story and the work of People in Need in developing areas.
3. Edna's profiles on the different platforms will share details about her daily life and activities to provide an authentic perspective and showcase development efforts in contrast to runners' habits of sharing achievements.
This document describes an integrated social media campaign to raise awareness of development aid projects. It will use YouTube, Facebook, and Instagram to share short tutorial videos and photos starring real aid recipients. On YouTube, targeted pre-roll ads will feature aid recipients sharing knowledge relevant to the viewer's search. Instagram will utilize hashtags, and Facebook will serve as an information hub with additional content. The goal is to show how knowledge gained through aid empowers people and improves lives.
Tereza Havlová, Lucie Kulhavá (Mindshare – tým 2)YoungLionsCZ
This document proposes a year-long lifestyle challenge campaign to encourage people to improve their health through small, weekly challenges. It would use fun, social engagement and measurable feedback to motivate people towards better habits. The campaign would include 52 challenges across 5 categories that participants could choose from each week. It would be promoted through an app, website, social media and partnerships with health-related organizations. The goal is to shift people's mindsets towards preventative healthcare by motivating them through short-term challenges instead of large, unattainable goals.
The document outlines a campaign to promote healthy lifestyles. It proposes using humor, controversy and an emphasis on the benefits of self-care to engage people rather than traditional preachy methods. The campaign would use guerilla marketing, social media ads, a website and mobile app. It would launch around World Heart Day with a picnic event and cultural activities. Influencers would promote the campaign's lighthearted hashtag messages on social media to spread awareness and encourage participation.
Jiří Novák, Jan Kvěch (McCann-Erickson Prague)YoungLionsCZ
The document discusses promoting walking for cardiovascular disease prevention. It advocates giving time to one's heart by walking, which is natural and available to everyone. The strategy is to spread the message "Would you not rather walk" both online through a blog and social media using the hashtag #žijuteď, and offline with timetables at bus stops for walking routes and #radšipěšky promotions. Events will be held around the International Day of Heart in September along with marches and workshops. Production will involve barter partnerships with public transit companies and Mafra to distribute timetables and ads with a minimum spend.
Young Lions CZ 2023 | MARKETERS 06 - Honorry MentionYoungLionsCZ
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 03 - WINNERYoungLionsCZ
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACEYoungLionsCZ
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 20 - 2nd PLACEYoungLionsCZ
The document discusses dyeing at the St. Zdislava hospice. The hospice aims to make the final days of life colorful experiences for patients surrounded by those who care for them. Visitors to the hospice's website can find information on how to offer help or support.
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 04 - Honorary MentionYoungLionsCZ
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Attention!Media (Adam Kolinger, Anna Sokolova)YoungLionsCZ
This document discusses crowd-sourcing stories and how to maximize word-of-mouth (WOM) engagement. It recommends motivating people to share their stories by offering rewards or incentives in return. It also suggests using owned and earned media channels to activate a crowd and generate publicity, including engaging employees, social networks, customers, schools and story ambassadors to spread awareness. The goal is to source a large number of relevant stories from the crowd over multiple time-limited topics.
1. The document describes a social media campaign that uses the profiles of a fictional Angolan woman named Edna on Nike+, Facebook, Instagram, and YouTube to motivate runners to compete with her daily activities and raise awareness for issues in developing countries.
2. Runners will be encouraged to connect with Edna's Nike+ profile, compete with her daily "fuel spend", share posts about beating her, and raise awareness for her story and the work of People in Need in developing areas.
3. Edna's profiles on the different platforms will share details about her daily life and activities to provide an authentic perspective and showcase development efforts in contrast to runners' habits of sharing achievements.
This document describes an integrated social media campaign to raise awareness of development aid projects. It will use YouTube, Facebook, and Instagram to share short tutorial videos and photos starring real aid recipients. On YouTube, targeted pre-roll ads will feature aid recipients sharing knowledge relevant to the viewer's search. Instagram will utilize hashtags, and Facebook will serve as an information hub with additional content. The goal is to show how knowledge gained through aid empowers people and improves lives.
Tereza Havlová, Lucie Kulhavá (Mindshare – tým 2)YoungLionsCZ
This document proposes a year-long lifestyle challenge campaign to encourage people to improve their health through small, weekly challenges. It would use fun, social engagement and measurable feedback to motivate people towards better habits. The campaign would include 52 challenges across 5 categories that participants could choose from each week. It would be promoted through an app, website, social media and partnerships with health-related organizations. The goal is to shift people's mindsets towards preventative healthcare by motivating them through short-term challenges instead of large, unattainable goals.
The document outlines a campaign to promote healthy lifestyles. It proposes using humor, controversy and an emphasis on the benefits of self-care to engage people rather than traditional preachy methods. The campaign would use guerilla marketing, social media ads, a website and mobile app. It would launch around World Heart Day with a picnic event and cultural activities. Influencers would promote the campaign's lighthearted hashtag messages on social media to spread awareness and encourage participation.
Jiří Novák, Jan Kvěch (McCann-Erickson Prague)YoungLionsCZ
The document discusses promoting walking for cardiovascular disease prevention. It advocates giving time to one's heart by walking, which is natural and available to everyone. The strategy is to spread the message "Would you not rather walk" both online through a blog and social media using the hashtag #žijuteď, and offline with timetables at bus stops for walking routes and #radšipěšky promotions. Events will be held around the International Day of Heart in September along with marches and workshops. Production will involve barter partnerships with public transit companies and Mafra to distribute timetables and ads with a minimum spend.
Young Lions CZ 2023 | MARKETERS 06 - Honorry MentionYoungLionsCZ
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 03 - WINNERYoungLionsCZ
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACEYoungLionsCZ
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 20 - 2nd PLACEYoungLionsCZ
The document discusses dyeing at the St. Zdislava hospice. The hospice aims to make the final days of life colorful experiences for patients surrounded by those who care for them. Visitors to the hospice's website can find information on how to offer help or support.
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 04 - Honorary MentionYoungLionsCZ
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Palliative care aims to make being ill less scary by ensuring patients' lives don't end when entering hospice. The organization provides palliative care and wants to inform people it is not just for the final stage of life. Visiting their website at www.hospiczdislavy.cz provides more details on their services.
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz