This document outlines a campaign called "Flip a Can, Change a Destiny" to encourage donations to Mary's Meals in the Czech Republic. It notes that Czech people do not often donate but want to help. The campaign idea is to place messaging on canned beverages encouraging people to donate by flipping the can. The plan includes developing branded cans, video/digital ads, a microsite for donations and tracking funds. Key elements are easy donation, stories of helped children, and aligning with charity events. Metrics and timelines are provided through 2020 rollout with the goals of raising awareness, changing behaviors and increasing donations.