Here is how to mail yellow letters manually (without a printer). This is a good way to get started with a low budget. Plus it is very manageable.

1. The “Original”
Yellow Letter
The One That Started It All
Your instant tool for rapid response from motivated sellers
http://flippinghouses.club
© Copy Write Protected

2. I’m Bill Hawthorn
Real Estate Investor & someone who has
mail thousands of yellow letters

3. The Yellow Letter Campaign

4. Types of letters
Each letter has very subtle variances
for maximum effectiveness depending
on the mailing campaign

5. Use this letter when you know
the homeowners name
A Personal Letter

6. The Dear Friend Letter
Send this letter when you don’t have the
homeowners name instead of using dear
homeowner or dear occupant, etc.

7. Use This Letter When You Have The Name
• The content of this letter is placed
lower on the page.
• You can always fill in personal
information if you have it or just
send it as is.

8. The Out of Area Letter
• Send this letter to homeowners
whose name you know but are not
occupants of the home or are out of
the area.
• Good to use for properties that you
know are rentals or for lists of “out
of area” homeowners that you have
obtained from the county.

9. Who do I send it to?
Lis Pendes
Pre-foreclusures
Foreclosures
Bankruptcy
Expired Listings
Without a listing
For Sale By Owner
House for Rent
Divorces
Out of Area Owners
Vacant Homes
Zip Codes

10. The person who is writing the letter should be the same person who will fill
in the blanks on your printed letters & address the envelopes.
If you’re hiring someone to address the envelopes and fill in the blanks have
them write the letter that you’re printing (or, taking to the print shop)!
How Do I Speed This Yellow Letter Process Up?
1. Place a blank sheet of unlined white paper on top of a yellow lined
sheet of paper.
2. On the blank sheet of paper, using BLACK INK, you are going to
write a copy of the yellow letter by hand. Don’t forget to use YOUR
name and phone numbers
3. Repeat steps 1 & 2 for each version of the yellow letter.
4. Once you have your copies made (see below), you then go back with
the same pen and fill in the blanks (name & address).
Take the blank paper you wrote the letter on. Put it in your copy
machine so it may be copied. Then put the blank yellow paper in the
tray to be copied. And run off as many copies as you need.

11. • Work with a print shop that understands
your needs
• Show them the sample letter you created
• You want the print shop to print your
letter on lined yellow paper with red ink.
• Have the print shop match the red ink on
the letter to the red ink pen you will use to
fill in the blanks.
• Minimum quantity & pricing varies by
print shop.
How do I work with a print shop?
You can use any local print shop if they
understand what you want.
Good ones are Alphagraphics, UPS stores,
Staples, or Officemax

12. How Should I Mail the letters?
The Envelope
• Addressing envelopes by hand works the
best.
• I use an ivory colored 4 ⅜ x 5 ¾
Invitation size envelope
• We use commemorative stamps like the
Hollywood Stars, Flowers & Seasonal
Stamps. Some of my favorites are Marilyn
Monroe, Elvis and of course, the DUKE
himself, John Wayne.

13. The Return Address
• Place on the back, top middle of the
envelope.
• Don’t use any names, like your name or
your business name, on the return address
label.
• Use a clear or decorative return address
label that only includes your Street, City,
State & Zip Code.
• Your return address should not be a PO
Box, an easily recognized business district
address or business street. It should be a
mail pick up store that uses an actual
address and not a PO BOX.
How Should I Mail The Letters?

14. Example . . .
Note: I mailed this letter to myself so both addresses are the same intentionally.

15. Hiring an envelope stuffer
• If your paying someone else to hand write & stuff the envelopes for
you supply them with the stamps, red pens, envelopes, letters & of
course, donuts! We pay between .25 & .35 cents per letter depending
on how many letters and how quickly we need them done.
• Make sure to count the number of supplies (stamps, envelopes,
letters) that you give to them. Have them return the finished letters
to you for you to mail out yourself.
• Always send one envelope to yourself so you have an idea of when
your sellers will be getting your letters.
How Should I Mail the letters?

16. • Most callers will say they found the note
you put in their mailbox.
• They may ask you why you want to buy
their house. The easy answer is I like
that area
• This is the opportunity for you to let the
seller know that you will not be an owner
occupant and that you buy and sell
houses.
• This call should be handled in the same
friendly manner that you would use with
any other seller.
My phone’s ringing off the hook! Now what?

17. • Don’t use pre-printed mailing labels
• Make you or someone you’ve trained is there to answer your phone
in days following your mailing.
• Don’t use a professional answering service.
• Do make the seller feel like they’re calling an individual and NOT a
company.
• Do use your personal answering machine with a simple message
like I’m not home right now and I’ll call you back.
• Do NOT use bulk postage.
• Don’t send out more letters than you are prepared to respond to in
a short period of time.
Simple Do’s & Don’ts