This document discusses several topics related to social media and its impact on human relationships and society. It mentions that humans are naturally political animals according to Aristotle. It discusses Dunbar's number of 150 meaningful relationships the average person can maintain. It notes how Facebook simplifies life but also risks social exclusion for those not on social networks. It traces the rise of personal computers and smartphones and apps and how this has changed how people interact and maintain relationships over time.
ricerca promossa dai Giovani Imprenditori di CNA Lombardia ed è stato analizzato da Ivana Pais – Docente di Sociologia Economica dell’Università Cattolica
This document discusses several topics related to social media and its impact on human relationships and society. It mentions that humans are naturally political animals according to Aristotle. It discusses Dunbar's number of 150 meaningful relationships the average person can maintain. It notes how Facebook simplifies life but also risks social exclusion for those not on social networks. It traces the rise of personal computers and smartphones and apps and how this has changed how people interact and maintain relationships over time.
ricerca promossa dai Giovani Imprenditori di CNA Lombardia ed è stato analizzato da Ivana Pais – Docente di Sociologia Economica dell’Università Cattolica
This document discusses several topics related to social media and its impact on human relationships and society. It mentions that humans are naturally political animals according to Aristotle. It discusses how social media like Facebook can simplify life but also potentially limit real-world relationships to around 150 people due to cognitive constraints. It also notes perspectives on privacy, social exclusion from not using social media, the rise of personal computing and mobile apps, and unofficial mottos of companies like Facebook prioritizing growth over permission.
Facebook Insights provides metrics to evaluate the performance of Facebook pages, including overall engagement over time, demographics of fans and reach, top posts, and viral sharing of content. The insights are organized into tabs covering likes, reach, and content shared about the page, with charts displaying key metrics like fans acquired, demographic breakdowns, and frequency of interactions over a 30 day period. Third party tools can also export Insights data for further analysis.
This document discusses several topics related to social media and its impact on human relationships and society. It mentions that humans are naturally political animals according to Aristotle. It discusses how social media like Facebook can simplify life but also potentially limit real-world relationships to around 150 people due to cognitive constraints. It also notes perspectives on privacy, social exclusion from not using social media, the rise of personal computing and mobile apps, and unofficial mottos of companies like Facebook prioritizing growth over permission.
Facebook Insights provides metrics to evaluate the performance of Facebook pages, including overall engagement over time, demographics of fans and reach, top posts, and viral sharing of content. The insights are organized into tabs covering likes, reach, and content shared about the page, with charts displaying key metrics like fans acquired, demographic breakdowns, and frequency of interactions over a 30 day period. Third party tools can also export Insights data for further analysis.
2. UNA STRATEGIA PER OGNI AZIENDA
multipagina vs multilingua
(i brand sono esempi)
3. livello di decentramento del potere decisionale
budget media
livello di riconoscibilità del prodotto / brand
MULTIPAGINA O MULTILINGUA?
4. potere decisionale decentrato
budget media differente per ogni country
prodotti (brand) fortemente radicati nell’immaginario collettivo
GESTIONE MULTIPAGINA
una pagina per ogni country
