15. P assion Building a BRAND ? P ower Yasser Nour,Gsk Saudi February,6th2010
16. P assion P urpose P lanning Building a BRAND ? Yasser Nour,Gsk Saudi February,6th2010
17. “ It is easy to decide what you are going to do . The hard thing is to decide what you are not going to do . ” - Michael Dell Yasser Nour,Gsk Saudi February,6th2010
18. P assion P urpose P lanning P eople Building a BRAND ? Yasser Nour,Gsk Saudi February,6th2010
19. “ Nothing has ever been done in isolation. Individual competitiveness = what you know x who you know ” Yasser Nour,Gsk Saudi February,6th2010
20. P assion P erseverance P lay P lanning P eople P urpose P ower P ersistence ( Me,you )incorporate Yasser Nour,Gsk Saudi February,6th2010