This document provides examples of work from Xinyue Zhao's portfolio, including summaries and details of projects in typography, book design, branding, illustration, and infographics. Some of the projects summarized are a book called "Rebirth of the Eagle" depicting Croatia's war of independence, a book and cards called "Taste It!" about tasting different chemical reagents, a branding system for an IT consulting firm called ONYX, informational graphics about the movie Inception, and a pregnancy tracking application called IPR.

1. Xinyue ZhaoPortfolio
Typography
Drawing
Rebirth of the Eagle
Taste It!
A Timeline
Portrait
ONYX
Jiu Fen
Inception
Ipr
Branding System
Illustration
2
20
10
17

2. 2Typography

3. 3
I am inspired by Maksim Mrvica’s
Croatian Rhapsody. This talented
Croation piano player expresses
his anger and pride all throughout
his music. I illustrate the eagle’s life
in parallel with the rhythm of the
music, which fits perfectly with the
process of the war. Hence the
book is named “Croatian Rhapsody.”
I experiment with different drawing
styles to show the rhythm of the
story visually. Finally, I use curvy
lines and shapes to build a
magnificent atmosphere of the war,
and silent colors (dark red, black,
grey) to describe the bitterness and
the pain of the revolution.
Rebirth of the Eagle
Cover Design 2013
Sketch
Ideation
This book narrates the process of
an eagel’s rebirth.
No.1Rebirth of the Eagle
September 2013

4. 4
There are three states.
First, the eagle’s physical shape is
deteriorating. It can no longer grab its
prey.
Second, the eagle realizes that it has to
change.
Third, the eagle goes through a painful
process to save itself and renew its life.
This process is similar to the Croatian
War of Independence — Painful at first,
but glorious at last. In other words, this
book borrows an eagle to create a
metaphor of the Croation people, and
uses this transition to describe the
real war.
By doing this, I hope to show respect
to the Croation People fighting for
themselves, and bring understanding
to the reader of the emotions involved
with the war.
Rebirth of the Eagle Introduction

5. 5
Rebirth of the Eagle
Book Design 2013 Details
Production

6. This book is about tastes of different
chemical reagents, which includes
15 cards in total.
I am inspired by an article written by
a student who is a chemistry major.
He took a risky gumble and tasted
several different reagents, then
recording all his feelings afterwards,.
I try to use strong color contrasts,
texture differences, and Chinese
typeface variations to express
uncomfortable feelings after eating
reagents.
Taste It!
Book Design 2013
Introduction
6
January 2014
coin numb Chinese Pepper
烫
super hot
烫烫烫烫烫烫烫烫烫烫烫
No.2Taste It!

7. Taste It!
The pentagon is the most common
shape in organic chemistry.
I hope readers will associate this
shape to chemical compounds.The
vertices of the box should evoke a
sense of pointy and painful feelings
to the tongue.
Production
Cover Design 2014
7

8. 8
A Timeline Introduction
Magazine Design 2014
February 2014
No.3A Timeline

9. 9
Branding System

10. This branding identity is designed
for a local IT Consulting firm.
I explore the logo to show both
rational and enthusiastic feelings
since the company is in both the
technology and service industries.
ONYX is a kind of agate in English,
so I use black in “O” to give the logo
gravity and quality, while using other
three colors to show variances.
This system includes a stationary
system, posters,banners and web
designs.
Logo Design 2014
ONYX Introduction
T r a i n i n g S o l u t i o n
July 2014
grey 1
C:77 M:72 Y:69 K:39
grey 2
C:67 M:60 Y:56 K:6
grey 3
C:52 M:44 Y:43 K:0
grey 4
C:26 M:21 Y:21 K:0
blue green
C:61 M:7 Y:31 K:0
T r a i n i n g S o l u t i o n s
C:77 M:72 Y:69 K:39
C:67 M:60 Y:56 K:6
C:52 M:44 Y:43 K:0
grey 4
C:26 M:21 Y:21 K:0
blue green
C:61 M:7 Y:31 K:0
grey 1
C:77 M:72 Y:69 K:39
grey 2
C:67 M:60 Y:56 K:6
grey 3
C:52 M:44 Y:43 K:0
10
No.4ONYX

11. Web Design 2014 Stationary System 2014
ONYX Production
11

12. 12
ONYX Production
Poster Design 2014

13. This redesigned branding system is for my
hometown JiuFen. JiuFen is a tourism city
in TaiWan and has an old saying that “It is
brighter late at night”. The combination of
light, night and ancient eaves composes
a fatal attraction to tourists.
I am inspired by the night scene and I
explore several ways to capture the
feelings from JiuFen’s night into the logo.
The selected one shows an aerial view.
The simplified shapes of eaves compose
JiuFen in Chinese characters and the
orange dotted outline represents twinkling
lights at night.This series covers a tour
guide map, and posters.
Jiu Fen Ideation
September 2014
Inspiration
color shape
13
Inspiration
13
4a
16a
4a
a
No.5Jiu Fen

14. 14
Brochure Design 2014
ProductionJiu Fen
This Tour Route Guide introduces one of
the most popular visiting routes in JiuFen.
Instead of adding a map directly in front
of the guide, I draw every important view
along this route and combine each of them
with a corresponding introduction. Since
this route is not long, readers won’t miss
any views that are showed in this guide.

15. These posters are designed for “Discover
the Beauty of JiuFen” Exhibitions. I am
inspired by an old saying describing JiuFen
that “Sakura in Spring, Breeze in Summer,
Bulrush in Autumn and Mist in Winter”.
Therefore, each poster represents a scenery
in one season.
Poster design 2014
ProductionJiu Fen
15

16. 16Illustration

17. This inforgraphic covers all necessary
information to explain the 2010
Christopher Nolan science fiction
film Inception.The movie is hard to
understand due to five dream levels
and special rules within each dream
world.
I collect key elements that appear in
each dream level and organize them
into five categories:
time span, location, kick, fate and
rhythm.
The background has colors in different
shades, which represent the various
depths of each character’s subconscious.
As the color turns to light, the characters
are distancing themselves from reality
and walking towards the infinite limbo.
Inforgraphic Design 2014
May 2014
Inception Introduction
17
No.6Inception

18. 1818
Inforgraphic Design 2014
ProductionIpr
Pregnancy
All in my head ???
Author: eager momma
3.44 am 3/24/2014
3 Replies
Backage
Author: Armywife1
2:59 pm 3/24/2014
7 Replies
Pregnancy
Such a long wait!
Author: babygeek 1 Replies
The Body Lies
Author: trying for a thrid
12:00 am 3/24/2014
6 Replies
Waitinggggggggggggg
Author: ky- “my love”
6:00 am 3/26/2014
3:20 pm 3/25/2014
8 Replies
Two Weeks WaitPregnancy
2 Days
Author: dc_RR
2:00 pm 3/28/2014
6 Replies
2 Days
Author:
2:00 pm 3/28/2014
Any TWW buddies?
Author: rachel3110
2:05 pm 3/23/2014
6 replies
2:05 pm 3/23/2014
Waitinggggggggggggg
Author:
6:00 am 3/26/2014
Waitinggggggggggggg
Author:
Backage
Author:
3:20 pm 3/25/2014
Such a long wait!
Author:
All in my head ???
Author:
2:59 pm 3/24/2014
Backage
Author:
3.44 am 3/24/2014
All in my head ???
Author:
Author:
12:00 am 3/24/2014
Any TWW buddies?
Author:
The Body Lies
Author:
March 2014
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Notes Info
03/13/2014
Exchange
Information
Learn
Knowledge
Share
Experiences
Find
Homogeneous
People
Study
Solutions
Study
Solutions
Online Chat
Pregnancy Journal
Kate
08/15/2014
Week30
First Twins+
High
Risk
35+
Pregnancy
Teen
Moms
Single
Parents General
NFP
Postpartum
Depression
Product
Reviews
Same
Sex
Families
Just
for
Dad
Second
Third
TTC General Nutrition
Fitness
Running
Yoga
Breast
Feeding
Feeding
New
Moms
Stay
at Home
Moms
Working
Hours
Parenting
Two
Weeks
Wait
Infertility
Trimesters
Special
Interest Pregnancy Postpartum Health
Week3
Week4
Week5
Week6
Week7
Week8
Week9
Week10
Track
Stages
Gain
Knowledge
about babies
Education
18 inches (45.7cm)
3.5 pounds (1588 g)
Length
Weight
Week30Week30
18 inches (45.7cm)
3.5 pounds (1588 g)
The amniotic fluid surrounding your baby
will start to diminish as he/she takes up
more and more room.
The brain is continuing to develop and
wrinkle. If you could offer a finger, your
baby now has the grasp to hold on.
You may be feeling like sleep - comfortable
sleep - is hard to come by with the extended
belly, heartburn and cramps.
Notes Info
Length
Weight
Development
Possible
Feelings
June 2014
This UI application is designed for pregnant
women. It has two main functions: online
chat and the calendar which includes places
to learn professional knowledge and write
notes.
I try to make it simple, clear and warm,
which would greatly reduce burdens for
pregnant women to learn and use.
No.7Ipr

19. 19Drawing

20. August 2014
Production
20
Portrait
No.8Portrait