X509212 Integrated Marketing Week4 Ad Design2
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This document outlines an advertising design course, including different messaging strategies, executional frameworks like animation and testimonials, selecting sources and spokespersons, and principles of effective ad design such as visual consistency, simplicity, and identifiable selling points to cut through advertising clutter.
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X509212 Integrated Marketing Week4 Ad Design2
- 1. Advertising Design Part 2 X50.9212 Integrated Marketing – Week 4
- 2. Agenda Different messaging strategies Executional frameworks Selecting a source or spokesperson Principles of effective ad design
- 4. Executional Frameworks How an ad is presented Animation Slice-of-life, solutions to problems Dramatization, S-O-L + added excitement Testimonial Authoritative, expert Demonstration Fantasy, e.g. perfume ads Informative
- 7. Effective Ad Design Visual consistency Campaign duration Repeated taglines Consistent positioning Simplicity Identifiable selling points Effective flow HOW CAN YOU BEAT THE CLUTTER?
- 8. Advertising Design Part 2 X50.9212 Integrated Marketing – Week 4