X509212 Integrated Marketing Week1 Class Overview

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X509212 Integrated Marketing Week1 Class Overview

  1. 1. Introduction & Class Overview<br />X50.9212 Integrated Marketing – Week 1<br />
  2. 2. Class Agenda<br />Instructor and class introductions<br />General overview and syllabus<br />Class deliverables<br />
  3. 3. Who is Maggie Jordan? <br />Senior Manager, Acquisition Marketing at SIRIUS XM Radio, Inc.<br />Over 12 years marketing experience, focused in media and healthcare<br />Educational background<br />B.A., Communication and Psychology<br />M.B.A., Management Strategy<br />Post-grad cert, Marketing<br />M.S., International Management<br />Additional training in Six Sigma and Executive Leadership<br />
  4. 4. Class Introductions<br />Share a bit about yourself! <br />Where do you work? <br />Any marketing experience? If so, in what areas?<br />What are you looking to get out of the class? <br />Is there any area of marketing that you would like to focus on in particular? <br />What do you like to do in your spare time? <br />
  5. 5. General Overview and Syllabus<br />Instructor contact information and hours<br />Course description and objectives<br />Attendance<br />No class on 9/12 and 9/26<br />Blackboard<br />Class format – join in and share! <br />
  6. 6. Class Deliverables<br />Attendance and participation 15%<br />Case analyses (3 – 10% each) 30%<br />Midterm exam 25%<br />Group paper 15%<br />Group presentation 15%<br />
  7. 7. Group Presentation and Paper<br />Don’t wait! Form groups tonight! <br />3-4 students per group<br />Select company or product for which you will develop an integrated marketing proposal <br />Recommend selecting a current, publicly traded company <br />Deliverables:<br />Max 10-page paper, double-spaced<br />20-min presentation during last class with 5-10 min question/discussion <br />Be CREATIVE! <br />

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