The document provides specifications for indicia placement, window size and placement, and ink details for a direct mail piece. It lists the window as being 4.5" wide by 1.5" high, placed 0.875" from the left and 0.5" from the bottom of the page. It also provides dimensions of 8.5" wide by 17" long for the piece when cut and folded. The ink specified is black with PMS Cool Grey 11U at 60% tint.

1. Indicia Placement:
.375” from right edge.
.375” from the top fold.
Window Size:
4.5” wide x 1.5” high
Window Placement
.875”Left
.5”Bottom
#10 OE (4.125” h x 9.5”)
Ink: 1/1 K, with PMS Cool
Grey 11U @ 60% Tint
X4655_Going_There_OE
PRSRT STD
U.S. POSTAGE
PAID
MAILED FROM
ZIP CODE XXXXX
PERMIT NO. XXXX
Important:
Water Service Line Information
PARTNER LOGO
FPO
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2. X4655_Going_There_#10_OE.indd 2
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3. X4655_Going_There_LTR
PARTNER LOGO
<<MR. SAMPLE A SAMPLE_XX>>
<<MAIL_ADDRESS1_XXXXXXX>>
<<MAIL_ADDRESS2_XXXXXXX>>
<<MAIL_CITY_XX, ST ZIP>>
Homeowner Responsibility Detailed Below
Dear <<Sample A. Sample_xxxxx>>,
Your original exterior water service line may be as old as your home. This is important information because aging lines may become
corroded, one of the leading causes of line failure. Your line may break down suddenly, which could be an unexpected and costly
expense that comes out of your pocket.
Know your homeowner responsibility:
* Repairing a failed exterior water line is your responsibility
* The line that runs from your house to the property boundary belongs to you
* Normal wear and tear of the water line is not typically covered under basic homeowners insurance
* Line replacement may cost thousands
<<Partner Name>> would like to suggest a solution and has partnered with HomeServe to offer optional protection for your exterior
water service line. <<Product_Name>> from HomeServe provides an opportunity for eligible homeowners to help avoid the covered
costs of an unexpected water <<or well>> line emergency.
Protection benefit details:
Property: Home at <<Serv_Address1_XXXXXXX>> is <<House_Age>> years old.
Without protection, your water line may be at risk.
Benefit Amount: Up to $X,XXX <<annually with multiple service calls/per service call
with multiple calls annually>> for covered repairs
30-day waiting period includes a money-back guarantee
For just $X.XX per month, protection includes a 24-Hour Emergency Repair Hotline, a 1-year guarantee on all covered parts and labor,
priority service, and repairs performed by professional technicians. Knowing your responsibility and obtaining a protection plan can help
prevent the unexpected financial burden of line failure for aging water lines. Keep this information for reference.
Water service line protection for:
<<Serv_Address1xxxxxx>>
All types of pipe material covered:
All pipe materials covered
and your original line may
be as old as your home built
<<House_Age>> years ago
Response Requested by:
<<Month XX, XXXX>>
<<Disclosure>>
Mailcode
Please take action to help protect your finances from covered water service line repairs. Please respond within 30 Days.
Complete and return the enclosed form or call 1-XXX-XXX-XXXX to accept this coverage.
For fastest processing, please visit <<www.website.com_xxxxxxxxxxxxxxxxxx>> and enter Promo Code: <<Promo_Code>>.
X4655_Going_There_LTR
Mailcode
Payment
Schedule:
<<M_PR>>
per
month
<<Q_PR>>
per
quarter
<<A_PR>>
per
year
<<Prices
include
applicable
state
tax.
Additional
local
tax
may
apply.>>
By
signing
below,
I
authorize
HomeServe
to
charge
my
first
and
future
payments<<,
plus
any
applicable
taxes,>>
for
<<Product_Name_xxxxxxxxxxxxx>>
to
my
credit/debit
card
at
the
frequency
and
amount
specified
in
the
Payment
Schedule.
I
understand
this
optional
coverage
is
based
on
an
annual
contract
and
will
be
automatically
renewed
annually
on
the
same
payment
terms
I
selected
at
the
then-current
renewal
price<<<<
(currently
$X.XX
per
month)>>,
plus
any
applicable
taxes>>,
unless
I
cancel.
I
can
cancel
the
automatic
payments
and
this
contract
any
time
at
no
additional
cost,
without
obligation
to
make
future
plan
payments,
by
calling
1-XXX-XXX-XXXX
or
visiting
www.homeserve.com.
I
confirm
that
I
am
the
homeowner,
meet
all
other
coverage
eligibility
requirements,
have
read
the
information
in
this
package
in
its
entirety,
and
understand
there
are
limitations
and
exclusions.
I
have
enclosed
my
check
or
money
order
for
my
payment
of
$XX.XX<<,
which
includes
applicable
taxes,>>
for
optional
<<Product_Name_xxxxxxxxxxxxx>>.
I
confirm
that
I
am
the
homeowner,
meet
all
other
coverage
eligibility
requirements,
have
read
the
information
in
this
package
in
its
entirety,
and
understand
there
are
limitations
and
exclusions.
Please
be
sure
to
sign
and
date
your
check
or
money
order
in
the
amount
of
$XX.XX<<,
which
includes
applicable
taxes,>>
for
this
coverage.
PLEASE
MAKE
PAYABLE
TO
HOMESERVE
Card
Number:
Expiration
Date:
CREDIT/DEBIT
CARD
ONE-TIME
CHECK
OR
MONEY
ORDER
SIGNATURE
(
required
)
SIGNATURE
(
required
)
CM
NOTE:
Please
add
the
following
copy
IF
you
are
mailing
to
a
tax
state
and
add
after
“...and
amount
specified
in
the
Payment
Schedule.”
HomeServe
will
only
notify
me
if
a
tax
change
causes
the
charged/debited
amount
to
vary
more
than
10%.
cut
8.5”
17”
long
( W A S T E - S L I T / N E S T )
cut
3.75”
3.75”
3.375”
.375”
fold fold
fold
fold fold
2"
3.75"
Back of APP and 180 degrees
Flat size: 8.5”w x 17”h (Slit and Nest)
Finished Size: letter: 8.5” x 10.875” App: 8.5” x 5.75”
Fold: thirds
Color: 2c/4c; K, PMS 802U @ 35% / K, 30Y, PMS 802U @ 35%, PMS 292U
Stock: uncoated text
KP/JM
APP: new app language updated JAN22
Window Size
4.5”w x 1.5”h
Window Placement
.375” Left
.5” from fold
FPO
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4. X4655_Going_There_LTR
Important Questions & Answers
Your Water Service Line is Your Responsibility
Replace water service line
(26–100 ft.)
$2,661
Plan Members:
$0.00‡
Locate, excavate
and repair leak
$490
Plan Members:
$0.00‡
Coverage is not limited to type of pipe material, how long you’ve
owned your home, age of your home or age of your exterior lines.
All Pipe Materials Covered
WATER
MAIN
TYPICAL
HOMEOWNER’S
RESPONSIBILITY
EXTERIOR
WATER
SERVICE LINE
PROPERTY BOUNDARY
SERVICE CONNECTION
This illustration shows the exterior water service line that is your
responsibility as a homeowner. Also shown are repairs that are
commonly performed on this line and how much a licensed and
insured contractor would typically charge a homeowner for repairs.
X4655_Going_There_LTR
Phone
#: E-mail
Address:
ACCEPTANCE
FORM
Mailcode
Mailcode
PLEASE
REPLY
BY:
<<x/x/xxxx>>
By
providing
my
e-mail
address,
I
request
that
I
be
e-mailed
my
current
and
future
agreements
and
any
related
documents,
and
I
acknowledge
that
I
can
access
these
documents.
I
can
change
my
preferences
or
request
paper
copies
online
or
by
calling
HomeServe.
The
phone
number
and
e-mail
address
provided
below
are
good
ways
to
reach
me.
<<Sample
A.
Sample_XXXXXXX>>,
<<Serv_Address1_XXXXXXX>>,
<<Serv_Address2_XXXXXXX>>,
<<Serv_City_XXX,
ST
Zip>>
Please
correct
name
and
address
information
below,
if
necessary,
before
submitting.
Promo
Code:
<<Promo_Code>>
<<Mailcode-xxxx>>
CM
NOTE:
If
URL
will
be
turned
Off/On,
please
use
this
alternative
to
the
yellow
option:
Promo
Code:
<<Promo_Code>>
PLEASE COMPLETE AND RETURN THE ACCEPTANCE FORM
VISIT www.website.com and enter PROMO CODE: <<Promo_Code>>
or call toll-free 1-8XX-XXX-XXXX
Available Mon-Fri Xam-Xpm | Sat XXam-Xpm XXX
What am I responsible for?
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
Does my homeowners insurance cover this?
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat.
What is included in this coverage?
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat.
Who is HomeServe?
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat.
Who is eligible to join?
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat.
When can I make a service call?
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam
erat.
How long is my contract?
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat.
What quality of repair can I expect?
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat.
What is E-Z Pay?
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat.
<<The service line beyond the [property boundary] may be an additional responsibility of the homeowner but it is not included in this coverage>>.
‡
National average repair costs as of June 2020. No charge for covered repairs up to your <<annual/service call>> benefit amount.
<<MatchbackID>> <<Mailcode>>
Matchback
ID
Code:
10pt
OCR
A
Extended
text
box:
2.975”
w,
+
clearance
.375”
from
Left
trim
.375
from
Bottom
trim
.25”
clearance
right
and
top
magenta
rule
line
and
measurements
do
not
print
.25”
.25”
.375”
.375”
Payment
Schedule:
<<M_PR>>
per
month
<<Q_PR>>
per
quarter
<<A_PR>>
per
year
By
signing
below,
I
authorize
HomeServe
to
use
account
information
from
the
enclosed
check
to
make
electronic
fund
transfers
to
automatically
initiate
my
first
and
future
debits
to
my
bank
account
at
the
frequency
and
amount
specified
in
the
Payment
Schedule<<,
plus
any
applicable
taxes,>>
in
connection
with
my
payments
for
<<Product_Name>>.
I
understand
my
check
will
be
converted
to
an
electronic
debit
for
my
first
payment,
instead
of
deposited
as
a
paper
check.
I
understand
this
optional
coverage
is
based
on
an
annual
contract
and
will
be
automatically
renewed
annually
on
the
same
payment
terms
I
selected
at
the
then-current
renewal
price<<<<
(currently
$X.XX
per
month)>>,
plus
any
applicable
taxes>>,
unless
I
cancel.
I
can
cancel
the
automatic
payments
and
this
contract
any
time
at
no
additional
cost,
without
obligation
to
make
future
plan
payments,
by
calling
1-XXX-XXX-XXXX
or
visiting
www.homeserve.com.
I
confirm
that
I
am
the
homeowner,
meet
all
other
coverage
eligibility
requirements,
have
read
the
information
in
this
package
in
its
entirety,
and
understand
there
are
limitations
and
exclusions.
<<Prices
include
applicable
state
tax.
Additional
local
tax
may
apply.>>
<<customer_no>>
E-Z
PAY
(see
back
of
letter)
SIGNATURE
(
required
)
CM
NOTE:
Please
add
the
following
copy
IF
you
are
mailing
to
a
tax
state
and
add
after
“...instead
of
deposited
as
a
paper
check.”
HomeServe
will
only
notify
me
if
a
tax
change
causes
the
charged/debited
amount
to
vary
more
than
10%.
cut
8.5”
17”
long
( W A S T E - S L I T / N E S T )
cut
3.75”
3.75”
3.375"
.375”
fold fold
fold
fold fold
5.75"
2"
3.75"
Front of APP and 180 degrees
FPO
FPO
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