West Yorkshire Ticketing Co Ltd: company profile and description of Mcar ticketing products for West Yorkshire public transport users.

1. Hello from MCard
MCard connects people from all over West Yorkshire by train and bus.
We have one clear goal and that’s to provide an excellent public
transport experience to our customers offering great value
multi-operator and multi-modal ticketing.
MCard is the smart ticketing scheme run by the West Yorkshire
Ticketing Company, a not-for-profit organisation owned and managed
jointly by the county’s bus companies, train operators and The West
Yorkshire Combined Authority (WYCA).
£10m
in Payzone
top-ups since 2014
£30m
annual sales
1.2m
smart journeys
every month
one more page...
www.m-card.co.uk
Richard Armitage FCILT - Chairman
Paul Turner - First West Yorkshire
Paul Matthews - First West Yorkshire
Dave Pearson - WYCA
Nigel Featham - Arriva Yorkshire
Geoff Lomax - Transdev Blazefield
Howard Robinson - Independent Bus Operators
Danny Bakker - Northern (Arriva Rail North)
Martin Boekweit - TransPennine Express (First)
Our board of directors
Our area
Wakefield
LeedsBradford
Calderdale
Kirklees
Our MCard
The MCard is a smart card
which can be loaded with
a selection of best value
multi-operator tickets.
It gives customers the
freedom to jump aboard
any bus or train across the
county.
Our products are supported
by an extensive retail
network which includes 38
TVMs at rail stations, as
well as over 700 Payzone
outlets. Leeds
Bradford
Huddersfield
Halifax
Wakefield
Dewsbury
Keighley
Batley
Castleford
Pontefract
Brighouse
Pudsey
Shipley
Cleckheaton
Ossett
Bingley
Mirfield
Garforth
Baildon
Elland
Otley
Knottingley
Ilkley
Todmorden
MCard’s territory is
made up of these
five councils.
Our products provide unlimited travel for customers using
buses and trains across the whole county.
We connect
people wtth some
of the most vibrant
towns, cities and venues
in the north.

2. The Pink MCard - Load it with daily, weekly
or monthly travel for just buses or weekly
and monthly travel for bus and rail.
The 19-25 or Student Photocard - Load it
with daily, weekly, monthly or termly travel
for just buses, or buses and rail.
U16 PhotoCard and 16-18 PhotoCard -
Load them with weekly or monthly travel for
buses (bus and rail travel coming soon).
The Annual MCard - Load it with annual bus
travel, or bus and rail travel.
The Pay As You Go MCard - Load it with
PAYG travel so you can use it to buy bus
tickets, which can be single, return or all day.
6
MCards
22
products
100,000
card holders
The products*
- DaySaver
- Bus countywide
- Bus and Rail Zones
- 16-25 bus
- 16-25 Bus and Rail
- U19 bus
*weekly and monthly,
annual and termly
where applicable.
www.m-card.co.ukNovember 2016
Our cards
Find out more about MCard, call
Chloe Leach-O’Connell, Executive Officer
07796276598