Palladium, a precious metal similar in appearance to platinum, is becoming a more attractive alternative for jewelry due to its significantly lower price compared to platinum. While platinum remains the more prestigious option, palladium is gaining popularity among cost-conscious buyers. Some jewelers are reporting twice as many sales of palladium engagement rings compared to platinum rings. Palladium's rise could be further fueled by its marketing push in Asia, where most palladium jewelry is produced, and in the U.S. during the romantic holiday of Valentine's Day. However, the platinum industry disputes that palladium satisfies true consumer demand.
Gold-filled Jewelry, also known as "rolled gold" or "rolled gold plate" is composed of a solid layer of gold bonded with heat and pressure to a base metal such as brass. Some high quality gold-filled pieces have the same appearance as 14 karat (58%) gold. In the USA the quality of gold filled is defined by the Federal Trade Commission.
Gold-filled Jewelry, also known as "rolled gold" or "rolled gold plate" is composed of a solid layer of gold bonded with heat and pressure to a base metal such as brass. Some high quality gold-filled pieces have the same appearance as 14 karat (58%) gold. In the USA the quality of gold filled is defined by the Federal Trade Commission.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Wsj article palladium
1. Palladium, Platinum’s Cheaper Sister, Makes a Bid for Love
By Elizabeth Holmes do understand that there are eco- able in the 1930s. Although it was ica), compared with platinum’s 1.74
nomics involved.” used occasionally for jewelry dur- million ounces (240,000 from North
L
ike so many others this Valen- So does Audrey Lu, a 25-year-old ing World War II when the U.S. gov- America), according to Johnson Mat-
tine’s Day, palladium will be law student living in New York who ernment reserved platinum for mili- they PLC, which tracks precious met-
looking for love. calls the price of platinum “ridicu- tary purposes, its primary role has als. About 80% of sales of palladium
With her silvery tone and the lous.” Her engagement ring, which been in catalytic converters to help jewelry comes from China, accord-
way she holds her shine, palladium she designed with her fiancé, is reduce auto pollution. Found ing to John Stark, chair of Palladium
is a dead ringer for her more popu- made from palladium. Most people mostly in South Africa, with small Alliance International. The group
lar sister, platinum. Jewelers say assume her ring is platinum, and deposits in places like Russia and was formed in March 2006 to pro-
she is just as precious a metal and, the word “palladium” often draws Montana, palladium is mined and mote the metal for use in jewelry.
even better, weighs less. Yet, in an puzzled looks. “It’s just one of those produced with platinum. In theU.S., palladium jewelry is hit-
industry where image is all, she unknown things,” she says. The world-wide demand for palla- ting stores slowly. About 2,000 stores
lacks platinum’s cachet. Palladium has been in use for cen- dium in jewelry in 2006 was 1.12 mil- carry it, of which about 600 stores
Now, though, palladium may turies but first became widely avail- lion ounces (40,000 in North Amer- carry a line by celebrity jewelry de-
have the advantage she needs: She signer Scott Kay, chief executive of
is cheap—in a good way. Scott Kay Inc. “I call it a hidden trea-
The skyrocketing price of plati-
num has made palladium, a lesser-
All That Glitters sure,” says Mr. Kay, who has worked
with a variety of metals and has been
known platinum-group metal, sud- Palladium's price, especially in comparison to platinum, is a big selling point for a vocal proponent of palladium.
denly much more desirable. An the little-known metal (pictured below). Having a recognizable brand like
ounce of platinum was selling for Mr. Kay’s helps, but experts say it
about $1,190 yesterday, compared Platinum Palladium 14k yellow gold 14k white gold takes more to get consumers and de-
with about $337 an ounce for palla- signers to accept a newcomer. “There
dium. With the same look and feel, Solitaire Women’s Men's Engraved cathedral- are a lot of crusty old jewelers out
jewelers are offering it up to their engagement ring*, wedding band, wedding band, style set 3.5mm* there,” says Stewart Grice, mill and re-
customers as a less expensive alter- 3 mm wide 3 mm wide 5 mm wide fining director for Hoover & Strong,
native. White gold, once used in the $1,460 a wholesale jewelry manufacturer. “It
same way, requires alloying to ob- takes something like the fairly recent
tain a silvery color. Palladium, how- metal-price hikes to do something.”
ever, is a white metal naturally. For palladium to really take off, it
Even so, platinum remains the must make inroads in bridal jewelry—
gold standard of white metals, espe- and that means this time of year is
cially for setting diamonds. Plati- $700 particularly important. “Engage-
num’s price and increasing rarity, $590 ment sales really spike on Valen-
partly a result of its immense popular- tine’s Day just because it’s a tar-
350 390 380 380
ity, raises its prestige even further. $320 geted day of romance,” says Mr. Kay.
“I wish I didn’t have to make any- 230 190 200 240 240 Some jewelers report a dramatic
160 150 150
thing but platinum jewelry,” says jump in demand for palladium set-
Bruce Pucciarello, owner of Novell tings. DanforthDiamond.com, an on-
Design Studio, which has a line of *Does not include the price of the diamond Source: DanforthDiamond.com (data and images) line jewelry retailer specializing in en-
palladium jewelry. But, he adds, “I Please turn to the next page
2. Platinum’s Cheaper Sister Bids for Love
Continued from the prior page signers and manufacturers in
Platinum’s high cost has made Sc
gagement rings, says palladium is China that produce palladium
Kay’s palladium rings more popu
outselling platinum 2 to 1. Dan- jewelry. Mr. Stark says a market-
forth extended the delivery time ing push in the U.S. is forthcom-
for palladium engagement rings ing, as the alliance gauges the ef-
to seven business days from five. fectiveness of the campaign in
A one-carat diamond wedding Asia. For now, though, price will
band costs $930 in white gold and be palladium’s allure. Even plati-
$970 in palladium. The platinum num’s biggest fans know there is
version of the same ring, how- a market for the rival metal.
ever, costs $1,780. (DanforthDia- “It may not be the choice I
mond.com sells sterling silver would make,” says Mr. Puccia-
but, like most jewelers, doesn’t rello, “but I have to give them
use it to set diamonds). choices.”
The platinum industry isn’t
buying into the trend, though.
James Courage, chief executive
of the trade group Platinum
Guild International, sees the
trend as something forced by the
palladium industry rather than a
response to consumer demand.
Platinum, Mr. Courage contends,
carries with it an innate desir-
ability. “If you go out and ask
REMEMBER A GOOD
young women what they’d like
their wedding diamonds to be
set in, the overwhelming major-
ity would say platinum,” he says.
Currently, palladium is
found mostly in boutiques and
middle-market stores. But it is
NIGHT’S SLEEP?
making its way into high-end re-
tailers, Mr. Stark says. Cartier
and Hermes carry a small selec-
tion of palladium pieces.
Mr. Pucciarello, the platinum
devotee, admits that with its den-
sity, platinum isn’t always practi-
cal. It especially is problematic
when creating larger “fashion
jewelry,” as opposed to more re-
strained bridal pieces. Mr. Puccia-
rello learned his lesson when he
created a pair of dangling plati-
num earrings for his wife. “Her
earlobes were knocking off her
shoes ’cause they were so damn
heavy,” he said. Mr. Pucciarello re-
made the same pair in palladium.
The comparison to platinum
is an obvious one, though indus-
try insiders believe palladium is It’s most likely you haven’t gotten one lately. Too busy
more of an appropriate alterna- mulling over the options, too concerned to truly relax. It’s
tive to white gold. “There’ll be
more diamonds set in palladium why people like you choose people like us to help identify
in the next five years than in
white gold,” predicts Mr. Kay. the options and capitalize on the best opportunities. It’s why
White gold is a mixture of yel-
low gold and another metal, usu- we use the integrated power of our entire institution—
ally nickel in the U.S.. “There’s no focused on emerging and mid-sized companies in select
point to have white gold,” says
Tyler Teague, a 47-year-old con- industries—to bring value to your business. And it’s why, at
sultant and the owner of Tennes-
see-based JETT Research firm. the end of the day, our clients do get a good night’s sleep.
“God made [gold] yellow. Man
made it white. Who do you
trust?”
Palladium jewelry has caught
on overseas. The Asian market is
due, in large part, to an intensive
marketing campaign by Palla-
dium Alliance International. The
push, launched last September
with print and television ads in
Beijing and Shanghai, is aimed
at 20-something, college-edu-
cated women and promotes the
metal’s day-to-night versatility. For more information, call Christopher M. Gorman, EVP,
There are about 18 jewelry de- at 216.689.3300, or go to key.com/kbcm.
WSJ.COM Raising Strategic Capital Managing
Capital Advice Commitment Risk
ONLINE TODAY: WSJ.com
subscribers can read about the
global diamond industry,
including where stones are
mined, processed and bought
and key questions of conflict,
KeyBanc Capital Markets is a division of McDonald Investments Inc., member NYSE/NASD/SIPC, and a trade name
at WSJ.com/OnlineToday. under which corporate and investment banking services of KeyCorp and its subsidiaries, including McDonald Investments
Plus, take a guided stroll Inc. and KeyBank National Association, are marketed. It is not a legal entity. Securities products and services are offered
through Manhattan’s diamond by McDonald Investments Inc. and its licensed securities representatives, who may also be employees of KeyBank
district, at WSJ.com/Video. National Association. Banking products and services are offered by KeyBank National Association. ®2007 KeyCorp.