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White Star Capital
Poland Venture
Capital Landscape
From the eyes of an
international investor
H1 2021
1
White Star Capital
White Star Capital 2
“In this deep-dive of the Polish ecosystem, we aim to share
our passion and enthusiasm for the Polish venture capital
ecosystem. Over the last 3 years, we have been very active in the
Polish ecosystem, recognising the massive amount of potential
in the region.
Since it’s founding in 2007, White Star Capital, has been
investing in Europe, leading rounds in great companies like
Clark, Tier Mobility, Meero and Butternut Box. With our
investments in Packhelp and Uncapped, we’ve seen first hand
the great potential that Poland has to offer as a future
powerhouse in Europe.
In this report, we share why we’re excited about Poland and
why we want to continue our activity in the region. The
economic tailwinds are strong, a real thirst for entrepreneurship is
growing, and we at White Star Capital are keen to be a part of
this.
“We believe Poland is now the entrepreneurial hub of Eastern
Europe, with all the right characteristics to hold on to this top
spot.
Widely renowned as the having the best source of tech talent in
Europe, a government focused on supporting this talent, and
with many of the world’s leading technology companies
having offices there, there has never been a better time to be
an entrepreneur in Poland.
On a global scale however, Poland is still a young ecosystem,
and to make it to the next level, funding for the Polish talent pool
must continue to mature with the same pace. The explosion in
seed investing over the past few years means that there is a
pipeline for Series A and B investments developing, and to
keep Poland on the track its currently on, it is important that these
start-ups have all the resources that they need to build
Poland’s first unicorns.
Eric Martineau-Fortin
Managing Partner
Nick Stocks
General Partner (London)
Blanche Ajarrista
Associate (London)
Alex Wilson
Vice President (London)
Karolina Mrozkova
Vice President (New York)
“Once held by Russia, Poland
now holds the top spot for tech
in the CEE region. With the
Polish government’s focus on
tech, and the level of corporate
activity and talent coming from
the region, there is so much
more that can be achieved!”
“Start-up culture is booming in
Poland. Entrepreneurship is not
just a trend here, it’s a viable
means to build a career, and it
is only a matter of time before
Poland produces its first VC-
backed unicorn.”
“The CEE region is quickly
fostering and honing all the key
aspects that a successful
ecosystem must prioritise, in
terms of talent and innovative
companies, and attracting
increasing volumes of
investment.”
White Star Capital
White Star Capital
A Word from PFR
3
The Polish tech ecosystem has been growing rapidly in the last few years, and the
pace of venture capital investment is accelerating even further. Every year we see
dozens of new, innovative start-ups spawning and raising funds in early-stage
rounds. However, as a young market, we have also seen a gap in the late-stage
funding that is required to build Poland’s first unicorns.
This gap is becoming increasingly filled with capital from international venture
capital firms that have discovered potential in the region and can see the value of
Polish entrepreneurs and tech talent. The numbers speak for themselves – in 2020
alone, Polish start-ups have raised €477m. This is more than in the five previous
years combined. This growth is fueled both by an increasing number of pre-seed
and seed investments, as well as a handful of late-stage rounds, each valued more
than €50m.
PFR Ventures, as a development financial institution, uses its own resources as
well as European Union capital to support innovative Polish enterprises at various
stages of development, through investments in VC and PE funds. We have a
portfolio of more than 50 funds that have made over 350 investments. In previous
years, those were mainly pre-seed and seed investments. But as our ecosystem
matures, we are also increasingly supporting Polish start-ups and scale-ups from
Series A onwards.
The Polish ecosystem is still very young, but we have just entered a second phase.
The market is still growing rapidly but at the same time it is getting more mature,
bringing the risk levels down. We are confident that this is a fertile environment for
many unicorns to emerge in the near future. We are proud and happy to be part of
this ecosystem.
We are also happy to join White Star Capital as an investor, and we are even more
delighted that the management team has already invested into the Polish
ecosystem with companies such as Packhelp and Uncapped. We are convinced that
White Star will be an important player in the fast growing Polish VC scene and, with
its highest standards, will have a material impact on the whole Polish ecosystem.
Bartłomiej Samsonowicz
Investment Director, PFR
Ventures
White Star Capital
White Star Capital
Contents
4
Section 1 Poland Venture Capital: An Overview
Section 2 Ecosystem
Section 3 View From Our Founders
Section 4 Partnering with White Star Capital
5
15
31
36
White Star Capital
White Star Capital
Poland Venture
Capital: An Overview
White Star Capital
White Star Capital
Poland Highlights
6
Poland Venture Capital: An
Overview
3rd
globally for quality of
developers2
$1.3bn
of capital invested since
20154
7th
largest economy in
Europe1
2x
increase in R&D
expenditure as % of
GDP over last decade5
97
active VC funds in
20214
4%
Highest average yoy
GDP growth from 2007-
2018 in the EU3
1st
in Europe for ratio of
female founders6
7th
friendliest country in the
World for start-ups7
1) ‘How Poland’s “golden age” of economic growth is going unreported,’ Euronews.com.
2) The Golden Book of Venture Capital 2019, start-up Poland. After China & Russia.
3) Eurostat.
4) Pitchbook.
5) Eurostat.
6) The Golden Book of Venture Capital 2019, start-up Poland.
7) ‘Most start-up friendly countries in the world,’ CEOWorld.
White Star Capital
VC funding in Poland has grown at a rapid pace,
driven by growing government initiatives and
international investor interest
7
Source: Pitchbook
Note: Early stage corresponds to Seed, Series A, and Series B. Later-stage corresponds to Series C+.
Poland Venture Capital: An
Overview
The majority of activity has been in the early stage, with deal volume
growing c.20% yoy…
…however over the years, there has been several atypical later stage
deals that have taken up a significant portion of capital invested
Deal Volume
Deal Value ($m)
29
59 57
95
117
169
119
175
143
181
199
116
7
12
12
14
10
19
30
21
34
67
59
99
124
181
131
189
153
200
229
137
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 YTD2021
60
99 88 85
313
142
Busfor $20m Series B
Grupa Pracuj
$95m Series A ZnanyLekarz
$90m Series E
ICEYE $96m Series C
Eobuwie
$133m
Series A
ZnanyLekarz $20m Series C
Cream Finance $22m Series A
Brainly $30m Series C
Brainly $81m Series D Tylko $26m
Series C
eTravel $18m round
Booksy $29m Series A2
Booksy $70m Series C
Brainly $18m Series B
4
32
15
48 57
75
137
216
88
233
560
302
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 YTD2021
Early Stage VC
Later Stage VC
White Star Capital
Share of Deal Volume by Deal Stage Type (2020)
Driving this early-stage activity are seed rounds
specifically, but over the last 5 years, Series A
deals are featuring more and more
8
Source: Pitchbook
Poland Venture Capital: An
Overview
The increasing share of Series A rounds since 2015 is a major indicator
of the potential for the Polish ecosystem
+[xx]%
Growth in share of
deals from 15-20
Spain France
Nether-
lands
Ger-
many Poland US UK
Scand-
inavia
Seed
share
of deals
43% 45% 58% 53% 69% 24% 63% 61%
(42)% (27)% (15)% (9)% (20)% (9)% (12)% (22)%
Series
A share
of deals
42% 32% 27% 26% 25% 24% 23% 18%
183% 26% 33% 11% 450% 6% 31% 33%
Series
B share
of deals
11% 15% 10% 13% 4% 18% 8% 16%
(3)% 59% 62% 13% (8)% (11)% 65% 172%
Series
C+
share
of deals
4% 8% 4% 8% 2% 34% 6% 5%
NM 102% (10)% 15% (54)% 11% 10% 128%
White Star Capital
Despite the pandemic, Poland had a record
breaking year for seed funding with capital
invested increasing by 35% in 2020
9
Source: Pitchbook
Poland Venture Capital: An
Overview
Seed funding in 2021 has accelerated further despite COVID related
lockdowns
Selected Seed Rounds
$8.6m
Feb-20
Warsaw
Robotics
$6.3m
Jun-20
Warsaw
Fintech
$5.0m
May-19
Krakow
HR Tech
$6.0m
Jan-16
Szczecin
Gaming
$3.5m
Nov-16
Gdansk
Data & AI
$3.2m
Jun-19
Warsaw
HR Tech
$2.4m
May-18
Warsaw
eCommerce
$3.1m
Mar-19
Wroclaw
eCommerce
2020 Deals
2
27
13
16
30
27
41
36
21
51
69
42
23
45
40
62 65
106
53 58 55
94
112
49
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 YTD2021
Deal Value Deal Volume
Deal Value ($m) and Deal Volume
White Star Capital
White Star Capital
2020 was a record year as momentum within
the Series A landscape grows
10
Source: Pitchbook
Poland Venture Capital: An
Overview
This momentum continues in 2021, with H1-21 deal values breaking last
year’s record funding amount
Top Series A Rounds
$10.3m
Jul-20
Wroclaw
HealthTech
$9.0m
Oct-13
Krakow
EdTech
$9.9m
Apr-17
Warsaw
eCommerce
$6.5m
Dec-20
Warsaw
HealthTech
Deal Value ($m) and Deal Volume
2020 Deals
$95.0m
Aug-17
Warsaw
Future of Work
$133.0m
Jul-21
Zielona Gora
eCommerce
Grupa Pracuj
$95m Series A
Booksy
$29m
Series A2
Eobuwie
$133m
Series A
2 0 2
30
16 18 16
134
44
62
76
188
4
1
6 6
11
15
18
21
26
18
28
26
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 YTD2021
Deal Value Deal Volume
$14.6m
Jun-21
Szczecin
SaaS
$28.7m
Sep-19
San Francisco
SaaS
White Star Capital
While Series B+ activity remains nascent, we
expect it to grow as the pipeline for Seed and
Series A start-ups continues to mature
11
Source: Pitchbook
Poland Venture Capital: An
Overview
Brainly is a prime example of how the Polish ecosystem can foster market
leaders, having raised $150m to date from Polish and foreign VCs
Top Series B rounds
$22.4m
Mar-17
Warsaw
Fintech
$14m (B1)
Oct-17
Krakow
EdTech
$20m
Oct-16
Katowice
Mobility
$18.1m
May-16
Krakow
EdTech
$11.2m
May-15
Warsaw
HealthTech
$8.0m
Dec-18
Warsaw
eCommerce
Deal Value ($m) and Deal Volume
Busfor $20m Series B
ICEYE $33m Series B
Brainly $30m Series C ICEYE $96m Series C
Brainly $18m Series B
Znanylekarz $90m Series E
Brainly $81m Series D
Booksy $70m Series C
3 2 2
28
42
57
24
18
180
43
3 3
4
7
4
4
9
11
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 YTD2021
Deal Value Deal Volume
White Star Capital
Series A and B deal sizes are also growing more
rapidly than any other major European ecosystem,
a testament to the pipeline developing
12
Source: Pitchbook
Poland Venture Capital: An
Overview
In the coming years, we hope to see Seed deal sizes growing in line with
major ecosystems too
Median Deal Size 17-20 CAGR
$[x]m Median deal size (2020)
12%
10%
23%
17%
Seed
Series A
Series B
Series C $31.3m
$21.3m
$7.1m
$1.1m
15%
(1)%
19%
25%
Seed
Series A
Series B
Series C $54.9m
$17.7m
$5.6m
$1.6m
5%
12%
31%
60%
Seed
Series A
Series B
Series C $65.0m
$19.7m
$9.2m
$2.2m
24%
(6)%
5%
95%
Seed
Series A
Series B
Series C $44.6m
$14.4m
$5.2m
$1.2m
Germany
Scandinavia
France
USA
UK
Poland
0%
14%
40%
49%
Seed
Series A
Series B
Series C $2.7m
$2.5m
$1.1m
$0.3m 3%
4%
10%
16%
Seed
Series A
Series B
Series C $54.5m
$25.0m
$8.5m
$2.4m
White Star Capital
White Star Capital
Poland has a strong domestic exit environment
supported by significant interest from international
acquirers
13
Source: Pitchbook
Poland Venture Capital: An
Overview
Poland is home to the leading stock exchange in emerging Europe, with
Allegro’s recent $12bn IPO a key highlight
Almost half of all VC-backed companies that have been acquired over
the last decade were acquired by foreign businesses
-
Feb-19
Acq. By SumUp
eCommerce
-
Mar-19
Acq. By Miinto
eCommerce
-
Jul-19
Acq. By Medicover
Wellness
-
Sep-19
Acq. By BlaBlaCar
Mobility
-
Apr-19
Acq. By Fargotex
eCommerce
-
Feb-19
Acq. By Allegro
Fintech
-
Oct-19
Acq. By Everli
eCommerce
$43m
Feb-21
Acq. By Meliuz
eCommerce
Selected M&A
-
May-20
Acq. By Telehorse
HealthTech
-
Sep-20
Acq. By Chiesi
Pharmaceuticals
-
Jan-21
Acq. By Przelewy24
Fintech
-
Dec-20
Acq. By Booksy
SaaS
Selected IPOs
$117m
Jan-21
eCommerce
$109m
Apr-18
Biotech
$73m
Jul-18
SaaS
$24m
Mar-21
Biotech
$42m
Jun-17
HealthTech
$12bn
Oct-20
eCommerce
White Star Capital
Poland has many of the indicators to be a future
powerhouse in the European ecosystem
14
Poland Venture Capital: An
Overview
Poland is where the US was 10 years ago, and where more mature
European markets were 3-5 years ago
Total Venture Capital Funding in 2020 as a % of GDP1
1) World Bank GDP Indicators, Pitchbook (total in country VC funding since 2010).
2) European Commission.
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
US
10yrs ago
UK
8yrs ago
France
5yrs ago
Germany
4yrs ago
Spain
3yrs ago
Based on Total VC Funding as a % of GDP, Poland in 2020 is equivalent to:
Scandinavia
5yrs ago
Mature ecosystem Maturing ecosystem
0.05%
0.8%
0.6%
0.5%
0.3%
0.2%
0.1%
Poland US UK Scandinavia France Germany Spain
White Star Capital
White Star Capital
Ecosystem
White Star Capital
The White Star Capital model for a venture capital
ecosystem
Ecosystem
At White Star Capital, we believe there are 4 key constituents to the
start-up ecosystem
1. 2.
3. 4.
Market Talent
Government Capital
Naturally occurring, underlying
aspects of the landscape
Key Characteristics
• Technological adoption
• Digital penetration
• Population size and growth
• Tailwinds or headwinds
An abundance of strong founders
and employees, and the underlying
initiatives supporting them
Key Characteristics
• Education
• Major corporates
• Exit cycles
• Diversity
Controllable, human-led
aspects of the landscape
Key Characteristics
• Tax incentives
• Government-led incubators
and hubs
• Regulation
Financing available in the
market
Key Characteristics
• Angel investors
• Presence of funds across
sectors and stages
• Access to international
funding
White Star Capital
White Star Capital
Poland is at the centre of Europe, with a large
population and a strong developer ecosystem
17
Ecosystem: Market
286m
Population within a
1,000km radius of Poland2
68%
10-year growth rate of
disposable income4
38m
8th most populated
country in Europe1
44.6hrs/week
Polish developers work
more hours than any
other country5
150%
Level of mobile
penetration in Poland6
#1
In total venture capital
invested in CEE region
over the last 10 years3
2m+
Immigrant arrivals since
2014, highest inflow for
any EU country7
25%
of developers in CEE
region work in Poland8
5) ‘Developer Survey Results 2019,’ StackOverflow.
6) ‘E-commerce Facts and Figures in Poland,’ The Paypers.
7) ‘How Poland’s Golden Age of Economic Growth is Going Unreported,’ Euronews.
8) ‘CEE Developer Landscape 2017,’ Infoshare.
1) United Nations Data.
2) Map Tools.
3) Pitchbook.
4) OECD Data.
White Star Capital
Poland has the largest pool of developers in CEE, and
this highly skilled workforce is attracting top tech start-
ups from around the world1
18
Ecosystem: Talent
Why do foreign start-ups choose Poland?
✓ Top English skills
✓ Large stock of highly qualified engineers
✓ Top class education
✓ High security standards
✓ Lower labour costs
32%
18%
15%
14%
11%
5%
5%
SaaS
Big Data & AI
Manufacturing & Industrials
Fintech & Insurtech
Marketing & AdTech
Logistics
Other
65k professional developers and IT experts
3k ICT graduates annually
70k professional developers and IT experts
1.8k ICT graduates annually
48k professional developers and IT experts
1.4k ICT graduates annually
26k professional developers and IT experts
950 ICT graduates annually
330
Foreign VC-backed
companies with offices
in Poland
Where is their HQ? What do they focus on?
Warsaw
Krakow
Wroclaw
Poznan
29%
11%
9%
18%
6%
3%
24%
US
UK
Nordics
DACH
Ireland
Asia
Other
Source: ‘Software development in Poland: major IT hubs, developers, and more,’ N-iX, Pitchbook
White Star Capital
Major Corporates Universities Innovation Hubs Select Investors
Poland’s excess of tech talent has meant that many
corporates have also opened offices in the region,
fuelling further innovation
19
Ecosystem: Talent
Poznan
Warsaw
Gdansk Major Corporates Universities Innovation Hubs Select Investors
Major Corporates Universities Innovation Hubs Select Investors
Major Corporates Universities Innovation Hubs Select Investors
Major Corporates Universities Innovation Hubs Select Investors
Wroclaw
Krakow
White Star Capital
Many of Poland’s most successful founders are
educated at Poland’s leading universities
20
Ecosystem: Talent
Michał Borkowski
CEO and Co-Founder
Education
Bachelor of Corporate Finance,
Warsaw School of Economics
Mariusz Gralewski
CEO and Co-Founder
Education
BSc Computer Science,
Warsaw University of Technology
Hanna Kokczyńska
CEO and Co-Founder
Education
Industrial and Product Design,
Warsaw Academy of Fine Arts
Wojciech Sadowski
CEO and Co-Founder
Education
BSc & MSc Management,
Warsaw School of Economics
Ivan Klimek, PhD
CEO and Co-Founder
Education
PhD & MSc in Computer Science,
Technical University of Kosice
There are more than 100 universities in Poland, with Poland holding 4th
place in Europe in terms of the number of people enrolled in higher
education, and c.140k graduates in engineering courses1
Janusz Bober
Chairman and Founder
Education
MSc Computer Science,
University of Warsaw
MBA, Oxford Brookes University
Marcin Grzymkowski
CEO and Founder
Education
University of Commerce and Law
in Warsaw
Maciej Artur Noga
CEO and Co-Founder
Education
MSc Marketing & Marketing Strat,
Warsaw School of Economics
Dorota Rymaszewska
CEO and Co-Founder
Education
Polytechnic, Silesian University
of Technology
Business Psychology, Kozminski
University
Lukasz Haluch
CEO and Co-Founder
Education
Masters, University of
Information Technology and
Management in Rzeszow
1) ‘Poland – The Engineering and Technology Hotspot to Lookout For,’ Zinnov.
Selected Founders from Polish Universities
White Star Capital
Poland leads Europe for the number of female
entrepreneurs, and is the fifth best in the world1
21
Ecosystem: Talent
40%
of business leadership
positions occupied by
women1
30%
of businesses are owned
by women1
6th
smallest gender pay
gap in the EU of 8.5%2
8th
Place in Economist’s Glass-
Ceiling Index ranking3
Dorota Rymaszewska
CEO and Co-Founder
Agata Frankiewicz
CEO and Co-Founder
Marta Kalenska-
Jaskiewicz
Co-Founder
Kinga Stanislawska
Managing Partner & Co-Founder
Marian Keltika
CFO & Co-Founder
Kaja Rybicka
CBO and Co-Founder
Aleksandra M.
Pedraszewska
COO and Co-Founder
Jagoda Pieścicka
CEO and Founder
1) The Mastercard Index of Women Entrepreneurs – 2020 Report.
2) ‘Gender Pay Gap Statistics,’ Eurostat.
3) The Economist’s Glass Ceiling Index.
Selected Polish Female Founders
White Star Capital
Poland’s state-owned investment fund has been
supporting the start-up ecosystem over the last 5 years
through financial and regulatory support
22
Source: PFR Ventures
Ecosystem: Government
• Instruments for every stage of development (from ideation to internationalisation)
• Improvement of the domestic high risk investment market
• One point of contact for start-ups and SMEs
• Set of legal acts facilitating and supporting research & innovative business
activities
How does it help Polish businesses?
• PFR is a state-owned financial group headquartered in Warsaw, which finances
the development of businesses and local communities in Poland
• Start in Poland is a program developed to support the development of start-ups in
Poland, including financial and regulatory support
Who are PFR and what is Start In Poland?
€900m
In AUM
400+
Indirect portfolio
companies
55+
Portfolio funds
• PFR Ventures is a fund of funds manager that invests in venture capital and
private equity funds with the aim to deliver funding to Polish innovative
companies across different growth stages
What is PFR Ventures?
PFR-backed funds
White Star Capital
Poland’s NCBR further strengthens the ecosystem by
funding innovative companies through its various
programs
23
Source: Start In Poland, NCBR
Ecosystem: Government
• The National Center for Research and Development (NCBR) is a
Polish government agency created to support the development of
innovation in Poland, offering assistance at all stages, with resources to
entrepreneurs, originators, universities, and investors
What is the NCBR?
• Managed by PFR Ventures and BGK TFI
• Creating 6-9 CVC funds, 50/50 NCBR & corporate investors
NCBR CVC
€200m
NBCR CVC AUM
• Managed by a consortium of VC3.0 and Fin-Crea TFI
• Objective to invest in tech-enabled SMEs
NCBR VC
€250m
NBCR VC AUM
• Commercial VC fund anaged by TDJ and Pitango VC Fund
• Objective to invest in innovative tech-enabled Polish
companies with global development professional
€50m
TDJ PITANGO AUM
Other NCBR programmes supporting innovative Polish businesses
• EU grants for innovation: grants aimed at supporting entrepreneurs innovations
financed by the EU
• PCP for EU Green Deal R&D: pre-commercial procurement (PCP) which consists in
ordering R&D works that result in the creation of a product or technology
• National strategic programs: high budget program to advance the state’s scientific
and innovation policy
• National defence security program: financing projects that promise the greatest
increase in national security
• International cooperation: financing international projects with the participation of
Polish beneficiaries
• Co-investment fund supporting the development of Polish
SMEs commercialising R&D
NCBR Investment Fund (“NIF”)
€130m
NIF AUM
White Star Capital
Start-up Poland is a think-tank to raise awareness of the
economic potential of start-ups and represent them in
regulatory processes
24
Source: Start-up Poland
Ecosystem: Government
• Building awareness on the potential of Polish start-ups amongst decision makers,
politicians, media and local as well as global investors
What is Start-up Poland’s purpose?
• Identify and eliminate systemic barriers in Polish legislation limiting rapid growth
and development of start-ups
• Educating global investors on the Polish ecosystem, thereby facilitating
investments in the region
• Supporting growth of entrepreneurship by accelerating development of local
financing infrastructures
How does it help Polish businesses?
€2.6bn
Value of investors they
educated on Poland
100+
Key engagements with
EU and Polish legislators
500+
Published pages of the
Polish start-up ecosystem
3000+
Profiles compiled on
Polish start-ups
Achievements to Date
Worked on The Digital Single
Market policy, supporting
€415bn market
Created the Chief Technology
Officer position in the Polish
administration
Vetoed the adoption of the
Copyright Directive
Distribution of their financial backers
Google
25%
Other
Corporates
11%
Government
Organisations
38%
Financial
Organisations
14%
Other
Contributers
12%
Sample Reports
White Star Capital
Marek Rusiecki
Poland has its own community of high quality angel
investors supporting start-ups from the very earliest of
stages
25
Ecosystem: Capital
An increasing number of founders are now dedicating time and capital to
supporting the next generation of Polish founders and start-ups
Maciej Filipkowski
Kasia Wierzbowska
VC fund that co-invests with 300+ Business Angels - €3.3m AuM
Founded by the Women’s Entrepreneurial Network
Daniel Lewczuk
Michał Borkowski
Mariusz Gralewski
Maciej Noga
Alina Prawdzik
Professional business angel network led by Robert Lugowski
Club of about 50 angels investing between €20-450k
White Star Capital
There are now a multitude of seed funds now operating
in Poland driving much of the VC activity to date
26
1) Pitchbook.
Ecosystem: Capital
Of the 80 local funds in Poland, 43% are Seed funds, 4 of which were
launched in the last year1
Founded 2017
Selected Investments
Founded 2012
Selected Investments
Founded 2017
Selected Investments
Founded 2019
Selected Investments
Founded 2010
Selected Investments
Founded 2018
Selected Investments
Founded 2015
Selected Investments
Founded 2018
Selected Investments
Founded 2008
Selected Investments
Warsaw Warsaw Warsaw
Warsaw Warsaw
Warsaw
Krakow
Krakow Gdansk
White Star Capital
Early stage
Generalist
Stage Agnostic
Generalist
Foreign VCs are also playing a critical role,
investing more than $920m since 2015…
27
Ecosystem: Capital
The percentage of start-ups financed by foreign venture capital or
accelerators sits at 3-5%1
Early stage
Generalist
Pre-seed, Seed, Early Stage
Generalist
Early stage
SaaS
Early stage
Fintech & Insurtech
Other Foreign Investors with a Presence in Poland
$920m
1) ‘Polish start-ups 2020 COVID Edition Report,’ start-up Poland.
2) Pitchbook.
Total raised by Polish start-ups with foreign investors since 20152
35%
17%
9%
4%
3%
27%
5%
United States
United Kingdom
Germany
Netherlands
France
Other EU
Asia
White Star Capital
Founded 2019
Selected Investments
Warsaw
Founded 2007
Selected Investments
Warsaw
Founded 2008
Selected Investments
Warsaw
…and a strong pipeline for Series A and B rounds
is developing
28
1) Pitchbook. Based on median share of seed stage rounds from 1-Jan-2015 to 31-Dec-2020, that go on to raise a total funding amount of
$5m+, $10m+ and $25m+
Ecosystem: Capital
The later funding landscape will need to catch-up to ensure this
ecosystem can properly mature
% of Seed Stage Start-ups that Raise $5m, $10m and $25m1
Selected Later Stage Funds
Founded 2015
Selected Investments
Founded 2008
Selected Investments
Poznan UK / Poland
Founded 2014
Selected Investments
Warsaw
3%
17%
9% 9%
17%
11%
3%
8%
2%
17%
5%
7%
16%
7%
4%
6%
1%
12%
4% 4%
10%
5%
3% 2%
Poland United States United
Kingdom
France Germany Netherlands Spain Scandinavia
$5m - 10m $10m - 25m $25m+
White Star Capital
HR +
EdTech
Pracuj Group
Fintech mBank
Fintech Bank Polski
Energy PGE Capital Group
Energy PGNiG Group
Fintech Alior Bank
Food /
Energy
Nouryon, Bühler
Group, Royal Cosun,
Akzo Nobel
Generalist
SpeedUp Group, PFR
Ventures
Energy
Tauron Polska
Energia, PFR
Ventures
Corporates are also dedicating capital to start-ups too in
order to foster innovation within their own sectors
29
Source: ‘Polish and CEE tech ecosystem outlook,’ Dealroom & PFR.
1) Pitchbook.
Ecosystem: Capital
Despite being a fairly recent development in Poland, CVCs have already
deployed c.$60m in 110+ companies1
CVC Sector LP Sample Investments
White Star Capital
Despite the impact on businesses globally, Polish
start-ups proved resilient to COVID-19 over 2020
30
Ecosystem: Capital
Resilience came through strong ecommerce and healthcare sectors -
online retail sales grew 25% YoY,1 while healthcare businesses received
c. €40m of overall funding during 20202
25%
of funding went to healthcare
and ecommerce businesses in
20206
2.5x
Rate at which Polish digital
economy grew in H1-20
compared to previous 2 years5
Top Polish Funding Rounds in 2020
$70m
Series C
Nov-20
$81m
Series D
Dec-20
4) ‘Polish VC market outlook 2020,’ PFR Ventures & Inovo.
5) ‘Poland digital economy surges after COVID-19 outbreak: report,’ Poland In.
6) Polish VC market outlook 2020,’ PFR Ventures & Inovo.
€235m
Capital invested in Polish
companies during 20203
1) ‘Ecommerce in Poland breaks records,’ Ecommerce News.
2) ‘2020 was a record year for VC investment in Poland,’ Sifted.
3) ‘Pitchbook.
70%
Increase in investment value
compared to 20194
$97m
Series C
Sep-20
White Star Capital
White Star Capital
View From Our
Founders
31
White Star Capital
Could you tell us a bit about yourself and what you were up to prior to founding Packhelp?
I studied at the Warsaw School of Economics before working at one of the largest digital marketing
agencies in Poland. I then founded a software house and digital marketing agency with my friends
before Packhelp.
What motivated you to launch Packhelp?
Well myself and my co-founders were very well aware of the packaging industry given our
backgrounds and having worked with online stores, and we were very passionate about e-Commerce
in general. We had seen the dominance of Amazon in the US and the UK, but also the huge Direct-to-
Consumer (D2C) scene that was developing and we had built dozens of these online shop fronts for
customers on WooCommerce and Magento.
During this time, we started to notice how difficult it was for these smaller D2C shops to get access to
packaging as manufacturers needed large minimum orders to make it worth their while, and
customised offerings and customer service wasn’t great. So we launched Packhelp!
What was the funding landscape like at that moment in time?
It was slowly growing as there were a few other things happening at this time. We were starting to see
an increasing amount of European capital coming into the country and it was being deployed by ex-
entrepreneurs who had built successful businesses before and so the capital was also coming with a
great deal of experience. Because of this, it was becoming more popular to start a business as
bootstrapping wasn’t the only option. There were also some real success stories making headlines
such as Docplanner and Estimo and so it was getting more popular to launch a start-up.
Is there anything about being based in Poland that has given you an advantage vs
competitors?
The impact that Amazon and Ebay had on Western Europe wasn’t really happening in CEE. CEE was
not a focus for Amazon, and Ebay was not successful in Poland. Allegro became the main player here,
but what this meant was that e-Commerce was far more fragmented with many more smaller online
marketplaces (such as Showroom and Mustache) or direct to consumer brands. It was a great place
for us to launch and try out our proposition. You also had the talent. Great developers that had worked
at major US start-ups were returning to the region, and they were also cheaper. Everyone speaks
English here too which was a major plus.
There was also a rich infrastructure for packaging and lots of Western companies utilised the industrial
elements of Poland. Poland has always been almost like a factory for Europe. If you weren’t
manufacturing in Asia, then you were doing it in CEE, and so this was a huge benefit for Packhelp.
Packhelp currently serves customers throughout Europe, when did you start and why?
As mentioned, we were seeing the D2C trend all over the world, and so we knew if it could work in
Poland, it could work everywhere else. As we did our research, we learnt that we were perfectly
positioned in Europe. There was low competition, and our software component and access to talent
gave us a real price arbitrage so we could be very competitive with pricing. We also had a great deal
of experience in digital marketing so we were able to get our first customers in Europe very easily.
In a conversation with Packhelp’s co-founder and
CEO Wojciech Sadowski
View From Our Founders
“We were starting to see an increasing
amount of European capital coming into
the country and it was being deployed
by ex-entrepreneurs who had built
successful businesses before”
White Star Capital
In a conversation with Packhelp’s co-founder and
CEO Wojciech Sadowski
View From Our Founders
Looking back to your first fundraise, how do you think the funding environment has changed?
I mentioned before that there was more capital coming into Europe and there were some great start-
ups raising, but raising our first seed round from Speedinvest was still very tough. There were still few
VCs in general, and European VCs weren’t yet visiting Poland except for a few ie. Pointnine as we still
weren’t a popular country for tech investors. But everything changed after UI Path and it pushed
people to want to consider CEE as a great start-up ecosystem.
What do you think the ecosystem still needs in order to reach the scale of other more mature
regions?
Firstly I would say commercial knowledge and due diligence. 5 years ago, it was very hard to find
someone who really understood what the key KPIs were. New seed stage founders today who are
looking for funding, most of them understand everything around unit economics or traction. The
dynamics of the knowledge sharing element in the ecosystem is increasing exponentially and this will
be critical.
Secondly, the risk vs data gap still needs work. Bootstrapping is not as easy as it once was before. We
need to continue to capitalise on the exits, and pump this money back into the ecosystem. Really, we
need 1 or 2 more loops of really solid founders building great businesses, exiting and reinvesting into
the region to really take things to the next level.
What advice would you give to any Polish founders starting out that you wish you had when
you were launching Packhelp?
Commercially, try to find customers beyond Poland as quickly as you can. It’s so easy to do from
Poland giving where we’re located and the talent that’s available as so many people speak different
languages here, it opens up your TAM and makes your proposition more attractive overall.
I think we also need to continue to work hard in building the ecosystem and we need to get more
engaged. Not just with events, but we should be trying to exchange knowledge better. Many of us are
networking a lot with foreign entrepreneurs, we should be pushing this knowledge back into the
ecosystem. Try to find time for more 1 on 1s, as in the long run, this will reap so many benefits.
Any predictions for Poland that you would like to share?
Amazon will change a lot in Poland, they’re entering the region and it is creating huge waves across
the country. It will create a huge distribution channel to sell outside of Poland. Allegro is also hiring
people like crazy and investing in start-ups too. Their recent IPO, along with Inpost created a lot of
interest for more foreign capital with PE and hedge funds, and Zabka, the largest convenience store is
rumoured to be IPOing. They have a huge tech component and this will only serve to bring further
interest. For example, the Estonian tech mafia are really pushing into Poland, I have high hopes that
their knowledge and experience will really help the ecosystem
On the other hand, given COVID and the remote working phenomenon, the globalisation of software
teams has meant that it is harder than ever to hire developers as it is right now, what this will mean
going forward I am not sure, but this is a key strength of the region that is definitely changing.
“We need to continue to capitalise
on the exits, and pump this money
back into the ecosystem… to really
take things to the next level.”
White Star Capital
Could you tell us a bit about yourself and what you were up to prior to founding
Uncapped?
I studied at the Warsaw School of Economics and did my Master’s at LBS (London Business
School).I then joined Citi and then Google as a Financial Analyst before moving into VC
where I spent a few years with Finch Capital and DN Capital investing in fintech.
What motivated you to launch Uncapped?
As a VC, I met 100s of companies that didn’t fit the VC business model but were great
businesses. I was also seeing new ways to fund businesses with very interesting models,
such as Shopify Capital or Clearbanc but these were missing from Europe.
Why did you decide to split the team between the UK and Poland?
At the time, Polish salaries were much cheaper than in the UK and so hiring top quality
engineering talent was easier in Warsaw than it was in London. This is changing though,
because the acceleration to remote work has meant that salaries in Poland have increased
significantly and the cost piece may not be as worth it. I would also say that the talent pool
however in Poland is not that varied, and so getting access to good product and marketing
talent too which is just as important, plus London being the fintech capital, meant that I also
wanted to be in the UK too.
How are you adapting to the remote world then?
We have gone fully remote. I do not think you can do a half way thing, and what’s really
helping us to make it work is that we strive to do as much knowledge sharing on shared
channels on Slack.
Looking back to your first fundraise, how do you think the funding environment has
changed?
It’s slowly improving. If Polish founders want to build global businesses, then they still need
to consider looking abroad as the ecosystem is still very young here.
In a conversation with Uncapped’s co-founder and
CEO Piotr Pisarz
View From Our Founders
“If Polish founders want to build
global businesses, then they still
need to consider looking abroad as
the ecosystem is still very young
here.”
White Star Capital
What do you think the ecosystem still needs in order to reach the scale of other more
mature regions?
We still need more of the successful ex-entrepreneurs coming back to invest into the
ecosystem. We’re also missing the more recent tech exits. Hopefully in the coming years
there will be more and this will really help the ecosystem
What advice would you give to any Polish founders starting out that you wish you had
when you were launching Packhelp?
Polish founders need to advise other younger companies on fundraising and help to
increase their access to international VCs
Any predictions for Poland that you would like to share?
I’m seeing more and more Polish founders building global companies. Fintech seems to be
particularly interesting, where companies like Ramp.network, Symmetrical or Fiat Republic
have Polish founders but attacking global problems
In a conversation with Uncapped’s co-founder and
CEO Piotr Pisarz
View From Our Founders
“We still need more of the
successful ex-entrepreneurs coming
back to invest into the ecosystem.”
White Star Capital
White Star Capital
Partnering with White
Star Capital
36
White Star Capital
Introduction to White Star Capital
A Global Technology Investment Platform
White Star Capital is a global fund investing in Series A and B.
Our footprint is global: we have 8 offices in Guernsey, New York, Paris, London,
Montreal, Toronto, Tokyo and Hong Kong.
We are partnering with exceptional entrepreneurs with global ambitions and leverage
our extensive experience and international network to help them scale their business
internationally. Our investments across the world include Dollar Shave Club, Meero,
Tier Mobility, Parsley Health, Butternut Box and Freshly.
3 Continents
With a presence in
North America,
Western Europe and
Asia, we invest in
early-stage
technology
companies with
global ambitions
I18N
We leverage our
experience founding
and scaling
businesses to
support the
internationalisation
of our start-ups
Track Record
Our current funds
have close to $300m
under management
and a portfolio of 25+
core companies
which have raised
over $1bn+
Team
An ideal balance
between
entrepreneurial and
operational
experience with
financial and M&A
experience
Global Presence and Portfolio
37
Physical Hubs Core Hubs
France, Germany, ROE
United States
Canada
UK and Nordics
SEA
White Star Capital
White Star Capital Portfolio
Companies
38
Partnering with White Star Capital
Company Description
Uncapped is an alternative financial lender catering to internet businesses by providing
rapid and flexible access to capital to finance their growth, which is repaid through a
revenue share agreement
Investment Rationale
Uncapped has first-mover advantage in Europe with their first product focused on digital
advertising financing. This market was worth €55bn in 2018 and has been growing 15% yoy,
representing a massive opportunity and a clear runway to building a sizable loan book
Venture capital and other alternative lending solutions can be expensive, inflexible, slow and
lacking in additional benefits or product specificity. Uncapped is building a platform to
address these financing needs with quicker, more flexible and more efficient financial
products
Founders have a great deal of experience with internet companies and deep knowledge of
the business funding landscape, crucial for customer acquisition and product design
2019
Stage Invested Total Raised
WSC Invested In
Seed $92m
Our Outlook on Similar Fintech Opportunities
Uncapped is part of a new generation of alternative lenders that provide financing and
services to businesses currently underserved by traditional banks
Through our experience in investing in e-commerce/DTC companies (e.g. Dollar Shave
Club, Freshly and Butternut Box), we have become increasingly interested in products that
will prove critical to the underlying infrastructure of online businesses
HQ: London, United Kingdom
Piotr Pisarz
CEO / Co-founder
Asher Ismail
COO / Co-founder
White Star Capital
White Star Capital Portfolio
Companies
39
Partnering With White Star Capital
Company Description
Europe’s leading managed marketplace for custom packaging, connecting SMEs that
require highly customized packaging, with printing and packaging suppliers that need
volume. Users can develop their packaging using an online editing tool and receiving their
orders within 2-21 days.
Investment Rationale
Packaging is a central focus for any brand’s retail strategy and is becoming seen as an
extremely effective marketing channel.
Due to this, the custom packaging market has rapidly grown over the last decade, particularly
among SMEs.
A B2B marketplace puts the consumer at the center of their own design process and
provides transparency around pricing, quantities, etc.
Our Outlook on Similar Industry Tech Opportunities
We are very excited about businesses focusing on the consumerization of enterprise – using
B2B marketplaces to provide a transparent view into an otherwise opaque process.
2018 Series A $13m
HQ: Warsaw, Poland
Wojciech Sadowski
CEO / Co-founder
Maciej Zajac
CSCO / Co-founder
Stage Invested Total Raised
WSC Invested In

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WSC Poland Venture Capital Landscape

  • 1. White Star Capital Poland Venture Capital Landscape From the eyes of an international investor H1 2021 1
  • 2. White Star Capital White Star Capital 2 “In this deep-dive of the Polish ecosystem, we aim to share our passion and enthusiasm for the Polish venture capital ecosystem. Over the last 3 years, we have been very active in the Polish ecosystem, recognising the massive amount of potential in the region. Since it’s founding in 2007, White Star Capital, has been investing in Europe, leading rounds in great companies like Clark, Tier Mobility, Meero and Butternut Box. With our investments in Packhelp and Uncapped, we’ve seen first hand the great potential that Poland has to offer as a future powerhouse in Europe. In this report, we share why we’re excited about Poland and why we want to continue our activity in the region. The economic tailwinds are strong, a real thirst for entrepreneurship is growing, and we at White Star Capital are keen to be a part of this. “We believe Poland is now the entrepreneurial hub of Eastern Europe, with all the right characteristics to hold on to this top spot. Widely renowned as the having the best source of tech talent in Europe, a government focused on supporting this talent, and with many of the world’s leading technology companies having offices there, there has never been a better time to be an entrepreneur in Poland. On a global scale however, Poland is still a young ecosystem, and to make it to the next level, funding for the Polish talent pool must continue to mature with the same pace. The explosion in seed investing over the past few years means that there is a pipeline for Series A and B investments developing, and to keep Poland on the track its currently on, it is important that these start-ups have all the resources that they need to build Poland’s first unicorns. Eric Martineau-Fortin Managing Partner Nick Stocks General Partner (London) Blanche Ajarrista Associate (London) Alex Wilson Vice President (London) Karolina Mrozkova Vice President (New York) “Once held by Russia, Poland now holds the top spot for tech in the CEE region. With the Polish government’s focus on tech, and the level of corporate activity and talent coming from the region, there is so much more that can be achieved!” “Start-up culture is booming in Poland. Entrepreneurship is not just a trend here, it’s a viable means to build a career, and it is only a matter of time before Poland produces its first VC- backed unicorn.” “The CEE region is quickly fostering and honing all the key aspects that a successful ecosystem must prioritise, in terms of talent and innovative companies, and attracting increasing volumes of investment.”
  • 3. White Star Capital White Star Capital A Word from PFR 3 The Polish tech ecosystem has been growing rapidly in the last few years, and the pace of venture capital investment is accelerating even further. Every year we see dozens of new, innovative start-ups spawning and raising funds in early-stage rounds. However, as a young market, we have also seen a gap in the late-stage funding that is required to build Poland’s first unicorns. This gap is becoming increasingly filled with capital from international venture capital firms that have discovered potential in the region and can see the value of Polish entrepreneurs and tech talent. The numbers speak for themselves – in 2020 alone, Polish start-ups have raised €477m. This is more than in the five previous years combined. This growth is fueled both by an increasing number of pre-seed and seed investments, as well as a handful of late-stage rounds, each valued more than €50m. PFR Ventures, as a development financial institution, uses its own resources as well as European Union capital to support innovative Polish enterprises at various stages of development, through investments in VC and PE funds. We have a portfolio of more than 50 funds that have made over 350 investments. In previous years, those were mainly pre-seed and seed investments. But as our ecosystem matures, we are also increasingly supporting Polish start-ups and scale-ups from Series A onwards. The Polish ecosystem is still very young, but we have just entered a second phase. The market is still growing rapidly but at the same time it is getting more mature, bringing the risk levels down. We are confident that this is a fertile environment for many unicorns to emerge in the near future. We are proud and happy to be part of this ecosystem. We are also happy to join White Star Capital as an investor, and we are even more delighted that the management team has already invested into the Polish ecosystem with companies such as Packhelp and Uncapped. We are convinced that White Star will be an important player in the fast growing Polish VC scene and, with its highest standards, will have a material impact on the whole Polish ecosystem. Bartłomiej Samsonowicz Investment Director, PFR Ventures
  • 4. White Star Capital White Star Capital Contents 4 Section 1 Poland Venture Capital: An Overview Section 2 Ecosystem Section 3 View From Our Founders Section 4 Partnering with White Star Capital 5 15 31 36
  • 5. White Star Capital White Star Capital Poland Venture Capital: An Overview
  • 6. White Star Capital White Star Capital Poland Highlights 6 Poland Venture Capital: An Overview 3rd globally for quality of developers2 $1.3bn of capital invested since 20154 7th largest economy in Europe1 2x increase in R&D expenditure as % of GDP over last decade5 97 active VC funds in 20214 4% Highest average yoy GDP growth from 2007- 2018 in the EU3 1st in Europe for ratio of female founders6 7th friendliest country in the World for start-ups7 1) ‘How Poland’s “golden age” of economic growth is going unreported,’ Euronews.com. 2) The Golden Book of Venture Capital 2019, start-up Poland. After China & Russia. 3) Eurostat. 4) Pitchbook. 5) Eurostat. 6) The Golden Book of Venture Capital 2019, start-up Poland. 7) ‘Most start-up friendly countries in the world,’ CEOWorld.
  • 7. White Star Capital VC funding in Poland has grown at a rapid pace, driven by growing government initiatives and international investor interest 7 Source: Pitchbook Note: Early stage corresponds to Seed, Series A, and Series B. Later-stage corresponds to Series C+. Poland Venture Capital: An Overview The majority of activity has been in the early stage, with deal volume growing c.20% yoy… …however over the years, there has been several atypical later stage deals that have taken up a significant portion of capital invested Deal Volume Deal Value ($m) 29 59 57 95 117 169 119 175 143 181 199 116 7 12 12 14 10 19 30 21 34 67 59 99 124 181 131 189 153 200 229 137 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 YTD2021 60 99 88 85 313 142 Busfor $20m Series B Grupa Pracuj $95m Series A ZnanyLekarz $90m Series E ICEYE $96m Series C Eobuwie $133m Series A ZnanyLekarz $20m Series C Cream Finance $22m Series A Brainly $30m Series C Brainly $81m Series D Tylko $26m Series C eTravel $18m round Booksy $29m Series A2 Booksy $70m Series C Brainly $18m Series B 4 32 15 48 57 75 137 216 88 233 560 302 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 YTD2021 Early Stage VC Later Stage VC
  • 8. White Star Capital Share of Deal Volume by Deal Stage Type (2020) Driving this early-stage activity are seed rounds specifically, but over the last 5 years, Series A deals are featuring more and more 8 Source: Pitchbook Poland Venture Capital: An Overview The increasing share of Series A rounds since 2015 is a major indicator of the potential for the Polish ecosystem +[xx]% Growth in share of deals from 15-20 Spain France Nether- lands Ger- many Poland US UK Scand- inavia Seed share of deals 43% 45% 58% 53% 69% 24% 63% 61% (42)% (27)% (15)% (9)% (20)% (9)% (12)% (22)% Series A share of deals 42% 32% 27% 26% 25% 24% 23% 18% 183% 26% 33% 11% 450% 6% 31% 33% Series B share of deals 11% 15% 10% 13% 4% 18% 8% 16% (3)% 59% 62% 13% (8)% (11)% 65% 172% Series C+ share of deals 4% 8% 4% 8% 2% 34% 6% 5% NM 102% (10)% 15% (54)% 11% 10% 128%
  • 9. White Star Capital Despite the pandemic, Poland had a record breaking year for seed funding with capital invested increasing by 35% in 2020 9 Source: Pitchbook Poland Venture Capital: An Overview Seed funding in 2021 has accelerated further despite COVID related lockdowns Selected Seed Rounds $8.6m Feb-20 Warsaw Robotics $6.3m Jun-20 Warsaw Fintech $5.0m May-19 Krakow HR Tech $6.0m Jan-16 Szczecin Gaming $3.5m Nov-16 Gdansk Data & AI $3.2m Jun-19 Warsaw HR Tech $2.4m May-18 Warsaw eCommerce $3.1m Mar-19 Wroclaw eCommerce 2020 Deals 2 27 13 16 30 27 41 36 21 51 69 42 23 45 40 62 65 106 53 58 55 94 112 49 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 YTD2021 Deal Value Deal Volume Deal Value ($m) and Deal Volume
  • 10. White Star Capital White Star Capital 2020 was a record year as momentum within the Series A landscape grows 10 Source: Pitchbook Poland Venture Capital: An Overview This momentum continues in 2021, with H1-21 deal values breaking last year’s record funding amount Top Series A Rounds $10.3m Jul-20 Wroclaw HealthTech $9.0m Oct-13 Krakow EdTech $9.9m Apr-17 Warsaw eCommerce $6.5m Dec-20 Warsaw HealthTech Deal Value ($m) and Deal Volume 2020 Deals $95.0m Aug-17 Warsaw Future of Work $133.0m Jul-21 Zielona Gora eCommerce Grupa Pracuj $95m Series A Booksy $29m Series A2 Eobuwie $133m Series A 2 0 2 30 16 18 16 134 44 62 76 188 4 1 6 6 11 15 18 21 26 18 28 26 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 YTD2021 Deal Value Deal Volume $14.6m Jun-21 Szczecin SaaS $28.7m Sep-19 San Francisco SaaS
  • 11. White Star Capital While Series B+ activity remains nascent, we expect it to grow as the pipeline for Seed and Series A start-ups continues to mature 11 Source: Pitchbook Poland Venture Capital: An Overview Brainly is a prime example of how the Polish ecosystem can foster market leaders, having raised $150m to date from Polish and foreign VCs Top Series B rounds $22.4m Mar-17 Warsaw Fintech $14m (B1) Oct-17 Krakow EdTech $20m Oct-16 Katowice Mobility $18.1m May-16 Krakow EdTech $11.2m May-15 Warsaw HealthTech $8.0m Dec-18 Warsaw eCommerce Deal Value ($m) and Deal Volume Busfor $20m Series B ICEYE $33m Series B Brainly $30m Series C ICEYE $96m Series C Brainly $18m Series B Znanylekarz $90m Series E Brainly $81m Series D Booksy $70m Series C 3 2 2 28 42 57 24 18 180 43 3 3 4 7 4 4 9 11 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 YTD2021 Deal Value Deal Volume
  • 12. White Star Capital Series A and B deal sizes are also growing more rapidly than any other major European ecosystem, a testament to the pipeline developing 12 Source: Pitchbook Poland Venture Capital: An Overview In the coming years, we hope to see Seed deal sizes growing in line with major ecosystems too Median Deal Size 17-20 CAGR $[x]m Median deal size (2020) 12% 10% 23% 17% Seed Series A Series B Series C $31.3m $21.3m $7.1m $1.1m 15% (1)% 19% 25% Seed Series A Series B Series C $54.9m $17.7m $5.6m $1.6m 5% 12% 31% 60% Seed Series A Series B Series C $65.0m $19.7m $9.2m $2.2m 24% (6)% 5% 95% Seed Series A Series B Series C $44.6m $14.4m $5.2m $1.2m Germany Scandinavia France USA UK Poland 0% 14% 40% 49% Seed Series A Series B Series C $2.7m $2.5m $1.1m $0.3m 3% 4% 10% 16% Seed Series A Series B Series C $54.5m $25.0m $8.5m $2.4m
  • 13. White Star Capital White Star Capital Poland has a strong domestic exit environment supported by significant interest from international acquirers 13 Source: Pitchbook Poland Venture Capital: An Overview Poland is home to the leading stock exchange in emerging Europe, with Allegro’s recent $12bn IPO a key highlight Almost half of all VC-backed companies that have been acquired over the last decade were acquired by foreign businesses - Feb-19 Acq. By SumUp eCommerce - Mar-19 Acq. By Miinto eCommerce - Jul-19 Acq. By Medicover Wellness - Sep-19 Acq. By BlaBlaCar Mobility - Apr-19 Acq. By Fargotex eCommerce - Feb-19 Acq. By Allegro Fintech - Oct-19 Acq. By Everli eCommerce $43m Feb-21 Acq. By Meliuz eCommerce Selected M&A - May-20 Acq. By Telehorse HealthTech - Sep-20 Acq. By Chiesi Pharmaceuticals - Jan-21 Acq. By Przelewy24 Fintech - Dec-20 Acq. By Booksy SaaS Selected IPOs $117m Jan-21 eCommerce $109m Apr-18 Biotech $73m Jul-18 SaaS $24m Mar-21 Biotech $42m Jun-17 HealthTech $12bn Oct-20 eCommerce
  • 14. White Star Capital Poland has many of the indicators to be a future powerhouse in the European ecosystem 14 Poland Venture Capital: An Overview Poland is where the US was 10 years ago, and where more mature European markets were 3-5 years ago Total Venture Capital Funding in 2020 as a % of GDP1 1) World Bank GDP Indicators, Pitchbook (total in country VC funding since 2010). 2) European Commission. 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 US 10yrs ago UK 8yrs ago France 5yrs ago Germany 4yrs ago Spain 3yrs ago Based on Total VC Funding as a % of GDP, Poland in 2020 is equivalent to: Scandinavia 5yrs ago Mature ecosystem Maturing ecosystem 0.05% 0.8% 0.6% 0.5% 0.3% 0.2% 0.1% Poland US UK Scandinavia France Germany Spain
  • 15. White Star Capital White Star Capital Ecosystem
  • 16. White Star Capital The White Star Capital model for a venture capital ecosystem Ecosystem At White Star Capital, we believe there are 4 key constituents to the start-up ecosystem 1. 2. 3. 4. Market Talent Government Capital Naturally occurring, underlying aspects of the landscape Key Characteristics • Technological adoption • Digital penetration • Population size and growth • Tailwinds or headwinds An abundance of strong founders and employees, and the underlying initiatives supporting them Key Characteristics • Education • Major corporates • Exit cycles • Diversity Controllable, human-led aspects of the landscape Key Characteristics • Tax incentives • Government-led incubators and hubs • Regulation Financing available in the market Key Characteristics • Angel investors • Presence of funds across sectors and stages • Access to international funding
  • 17. White Star Capital White Star Capital Poland is at the centre of Europe, with a large population and a strong developer ecosystem 17 Ecosystem: Market 286m Population within a 1,000km radius of Poland2 68% 10-year growth rate of disposable income4 38m 8th most populated country in Europe1 44.6hrs/week Polish developers work more hours than any other country5 150% Level of mobile penetration in Poland6 #1 In total venture capital invested in CEE region over the last 10 years3 2m+ Immigrant arrivals since 2014, highest inflow for any EU country7 25% of developers in CEE region work in Poland8 5) ‘Developer Survey Results 2019,’ StackOverflow. 6) ‘E-commerce Facts and Figures in Poland,’ The Paypers. 7) ‘How Poland’s Golden Age of Economic Growth is Going Unreported,’ Euronews. 8) ‘CEE Developer Landscape 2017,’ Infoshare. 1) United Nations Data. 2) Map Tools. 3) Pitchbook. 4) OECD Data.
  • 18. White Star Capital Poland has the largest pool of developers in CEE, and this highly skilled workforce is attracting top tech start- ups from around the world1 18 Ecosystem: Talent Why do foreign start-ups choose Poland? ✓ Top English skills ✓ Large stock of highly qualified engineers ✓ Top class education ✓ High security standards ✓ Lower labour costs 32% 18% 15% 14% 11% 5% 5% SaaS Big Data & AI Manufacturing & Industrials Fintech & Insurtech Marketing & AdTech Logistics Other 65k professional developers and IT experts 3k ICT graduates annually 70k professional developers and IT experts 1.8k ICT graduates annually 48k professional developers and IT experts 1.4k ICT graduates annually 26k professional developers and IT experts 950 ICT graduates annually 330 Foreign VC-backed companies with offices in Poland Where is their HQ? What do they focus on? Warsaw Krakow Wroclaw Poznan 29% 11% 9% 18% 6% 3% 24% US UK Nordics DACH Ireland Asia Other Source: ‘Software development in Poland: major IT hubs, developers, and more,’ N-iX, Pitchbook
  • 19. White Star Capital Major Corporates Universities Innovation Hubs Select Investors Poland’s excess of tech talent has meant that many corporates have also opened offices in the region, fuelling further innovation 19 Ecosystem: Talent Poznan Warsaw Gdansk Major Corporates Universities Innovation Hubs Select Investors Major Corporates Universities Innovation Hubs Select Investors Major Corporates Universities Innovation Hubs Select Investors Major Corporates Universities Innovation Hubs Select Investors Wroclaw Krakow
  • 20. White Star Capital Many of Poland’s most successful founders are educated at Poland’s leading universities 20 Ecosystem: Talent Michał Borkowski CEO and Co-Founder Education Bachelor of Corporate Finance, Warsaw School of Economics Mariusz Gralewski CEO and Co-Founder Education BSc Computer Science, Warsaw University of Technology Hanna Kokczyńska CEO and Co-Founder Education Industrial and Product Design, Warsaw Academy of Fine Arts Wojciech Sadowski CEO and Co-Founder Education BSc & MSc Management, Warsaw School of Economics Ivan Klimek, PhD CEO and Co-Founder Education PhD & MSc in Computer Science, Technical University of Kosice There are more than 100 universities in Poland, with Poland holding 4th place in Europe in terms of the number of people enrolled in higher education, and c.140k graduates in engineering courses1 Janusz Bober Chairman and Founder Education MSc Computer Science, University of Warsaw MBA, Oxford Brookes University Marcin Grzymkowski CEO and Founder Education University of Commerce and Law in Warsaw Maciej Artur Noga CEO and Co-Founder Education MSc Marketing & Marketing Strat, Warsaw School of Economics Dorota Rymaszewska CEO and Co-Founder Education Polytechnic, Silesian University of Technology Business Psychology, Kozminski University Lukasz Haluch CEO and Co-Founder Education Masters, University of Information Technology and Management in Rzeszow 1) ‘Poland – The Engineering and Technology Hotspot to Lookout For,’ Zinnov. Selected Founders from Polish Universities
  • 21. White Star Capital Poland leads Europe for the number of female entrepreneurs, and is the fifth best in the world1 21 Ecosystem: Talent 40% of business leadership positions occupied by women1 30% of businesses are owned by women1 6th smallest gender pay gap in the EU of 8.5%2 8th Place in Economist’s Glass- Ceiling Index ranking3 Dorota Rymaszewska CEO and Co-Founder Agata Frankiewicz CEO and Co-Founder Marta Kalenska- Jaskiewicz Co-Founder Kinga Stanislawska Managing Partner & Co-Founder Marian Keltika CFO & Co-Founder Kaja Rybicka CBO and Co-Founder Aleksandra M. Pedraszewska COO and Co-Founder Jagoda Pieścicka CEO and Founder 1) The Mastercard Index of Women Entrepreneurs – 2020 Report. 2) ‘Gender Pay Gap Statistics,’ Eurostat. 3) The Economist’s Glass Ceiling Index. Selected Polish Female Founders
  • 22. White Star Capital Poland’s state-owned investment fund has been supporting the start-up ecosystem over the last 5 years through financial and regulatory support 22 Source: PFR Ventures Ecosystem: Government • Instruments for every stage of development (from ideation to internationalisation) • Improvement of the domestic high risk investment market • One point of contact for start-ups and SMEs • Set of legal acts facilitating and supporting research & innovative business activities How does it help Polish businesses? • PFR is a state-owned financial group headquartered in Warsaw, which finances the development of businesses and local communities in Poland • Start in Poland is a program developed to support the development of start-ups in Poland, including financial and regulatory support Who are PFR and what is Start In Poland? €900m In AUM 400+ Indirect portfolio companies 55+ Portfolio funds • PFR Ventures is a fund of funds manager that invests in venture capital and private equity funds with the aim to deliver funding to Polish innovative companies across different growth stages What is PFR Ventures? PFR-backed funds
  • 23. White Star Capital Poland’s NCBR further strengthens the ecosystem by funding innovative companies through its various programs 23 Source: Start In Poland, NCBR Ecosystem: Government • The National Center for Research and Development (NCBR) is a Polish government agency created to support the development of innovation in Poland, offering assistance at all stages, with resources to entrepreneurs, originators, universities, and investors What is the NCBR? • Managed by PFR Ventures and BGK TFI • Creating 6-9 CVC funds, 50/50 NCBR & corporate investors NCBR CVC €200m NBCR CVC AUM • Managed by a consortium of VC3.0 and Fin-Crea TFI • Objective to invest in tech-enabled SMEs NCBR VC €250m NBCR VC AUM • Commercial VC fund anaged by TDJ and Pitango VC Fund • Objective to invest in innovative tech-enabled Polish companies with global development professional €50m TDJ PITANGO AUM Other NCBR programmes supporting innovative Polish businesses • EU grants for innovation: grants aimed at supporting entrepreneurs innovations financed by the EU • PCP for EU Green Deal R&D: pre-commercial procurement (PCP) which consists in ordering R&D works that result in the creation of a product or technology • National strategic programs: high budget program to advance the state’s scientific and innovation policy • National defence security program: financing projects that promise the greatest increase in national security • International cooperation: financing international projects with the participation of Polish beneficiaries • Co-investment fund supporting the development of Polish SMEs commercialising R&D NCBR Investment Fund (“NIF”) €130m NIF AUM
  • 24. White Star Capital Start-up Poland is a think-tank to raise awareness of the economic potential of start-ups and represent them in regulatory processes 24 Source: Start-up Poland Ecosystem: Government • Building awareness on the potential of Polish start-ups amongst decision makers, politicians, media and local as well as global investors What is Start-up Poland’s purpose? • Identify and eliminate systemic barriers in Polish legislation limiting rapid growth and development of start-ups • Educating global investors on the Polish ecosystem, thereby facilitating investments in the region • Supporting growth of entrepreneurship by accelerating development of local financing infrastructures How does it help Polish businesses? €2.6bn Value of investors they educated on Poland 100+ Key engagements with EU and Polish legislators 500+ Published pages of the Polish start-up ecosystem 3000+ Profiles compiled on Polish start-ups Achievements to Date Worked on The Digital Single Market policy, supporting €415bn market Created the Chief Technology Officer position in the Polish administration Vetoed the adoption of the Copyright Directive Distribution of their financial backers Google 25% Other Corporates 11% Government Organisations 38% Financial Organisations 14% Other Contributers 12% Sample Reports
  • 25. White Star Capital Marek Rusiecki Poland has its own community of high quality angel investors supporting start-ups from the very earliest of stages 25 Ecosystem: Capital An increasing number of founders are now dedicating time and capital to supporting the next generation of Polish founders and start-ups Maciej Filipkowski Kasia Wierzbowska VC fund that co-invests with 300+ Business Angels - €3.3m AuM Founded by the Women’s Entrepreneurial Network Daniel Lewczuk Michał Borkowski Mariusz Gralewski Maciej Noga Alina Prawdzik Professional business angel network led by Robert Lugowski Club of about 50 angels investing between €20-450k
  • 26. White Star Capital There are now a multitude of seed funds now operating in Poland driving much of the VC activity to date 26 1) Pitchbook. Ecosystem: Capital Of the 80 local funds in Poland, 43% are Seed funds, 4 of which were launched in the last year1 Founded 2017 Selected Investments Founded 2012 Selected Investments Founded 2017 Selected Investments Founded 2019 Selected Investments Founded 2010 Selected Investments Founded 2018 Selected Investments Founded 2015 Selected Investments Founded 2018 Selected Investments Founded 2008 Selected Investments Warsaw Warsaw Warsaw Warsaw Warsaw Warsaw Krakow Krakow Gdansk
  • 27. White Star Capital Early stage Generalist Stage Agnostic Generalist Foreign VCs are also playing a critical role, investing more than $920m since 2015… 27 Ecosystem: Capital The percentage of start-ups financed by foreign venture capital or accelerators sits at 3-5%1 Early stage Generalist Pre-seed, Seed, Early Stage Generalist Early stage SaaS Early stage Fintech & Insurtech Other Foreign Investors with a Presence in Poland $920m 1) ‘Polish start-ups 2020 COVID Edition Report,’ start-up Poland. 2) Pitchbook. Total raised by Polish start-ups with foreign investors since 20152 35% 17% 9% 4% 3% 27% 5% United States United Kingdom Germany Netherlands France Other EU Asia
  • 28. White Star Capital Founded 2019 Selected Investments Warsaw Founded 2007 Selected Investments Warsaw Founded 2008 Selected Investments Warsaw …and a strong pipeline for Series A and B rounds is developing 28 1) Pitchbook. Based on median share of seed stage rounds from 1-Jan-2015 to 31-Dec-2020, that go on to raise a total funding amount of $5m+, $10m+ and $25m+ Ecosystem: Capital The later funding landscape will need to catch-up to ensure this ecosystem can properly mature % of Seed Stage Start-ups that Raise $5m, $10m and $25m1 Selected Later Stage Funds Founded 2015 Selected Investments Founded 2008 Selected Investments Poznan UK / Poland Founded 2014 Selected Investments Warsaw 3% 17% 9% 9% 17% 11% 3% 8% 2% 17% 5% 7% 16% 7% 4% 6% 1% 12% 4% 4% 10% 5% 3% 2% Poland United States United Kingdom France Germany Netherlands Spain Scandinavia $5m - 10m $10m - 25m $25m+
  • 29. White Star Capital HR + EdTech Pracuj Group Fintech mBank Fintech Bank Polski Energy PGE Capital Group Energy PGNiG Group Fintech Alior Bank Food / Energy Nouryon, Bühler Group, Royal Cosun, Akzo Nobel Generalist SpeedUp Group, PFR Ventures Energy Tauron Polska Energia, PFR Ventures Corporates are also dedicating capital to start-ups too in order to foster innovation within their own sectors 29 Source: ‘Polish and CEE tech ecosystem outlook,’ Dealroom & PFR. 1) Pitchbook. Ecosystem: Capital Despite being a fairly recent development in Poland, CVCs have already deployed c.$60m in 110+ companies1 CVC Sector LP Sample Investments
  • 30. White Star Capital Despite the impact on businesses globally, Polish start-ups proved resilient to COVID-19 over 2020 30 Ecosystem: Capital Resilience came through strong ecommerce and healthcare sectors - online retail sales grew 25% YoY,1 while healthcare businesses received c. €40m of overall funding during 20202 25% of funding went to healthcare and ecommerce businesses in 20206 2.5x Rate at which Polish digital economy grew in H1-20 compared to previous 2 years5 Top Polish Funding Rounds in 2020 $70m Series C Nov-20 $81m Series D Dec-20 4) ‘Polish VC market outlook 2020,’ PFR Ventures & Inovo. 5) ‘Poland digital economy surges after COVID-19 outbreak: report,’ Poland In. 6) Polish VC market outlook 2020,’ PFR Ventures & Inovo. €235m Capital invested in Polish companies during 20203 1) ‘Ecommerce in Poland breaks records,’ Ecommerce News. 2) ‘2020 was a record year for VC investment in Poland,’ Sifted. 3) ‘Pitchbook. 70% Increase in investment value compared to 20194 $97m Series C Sep-20
  • 31. White Star Capital White Star Capital View From Our Founders 31
  • 32. White Star Capital Could you tell us a bit about yourself and what you were up to prior to founding Packhelp? I studied at the Warsaw School of Economics before working at one of the largest digital marketing agencies in Poland. I then founded a software house and digital marketing agency with my friends before Packhelp. What motivated you to launch Packhelp? Well myself and my co-founders were very well aware of the packaging industry given our backgrounds and having worked with online stores, and we were very passionate about e-Commerce in general. We had seen the dominance of Amazon in the US and the UK, but also the huge Direct-to- Consumer (D2C) scene that was developing and we had built dozens of these online shop fronts for customers on WooCommerce and Magento. During this time, we started to notice how difficult it was for these smaller D2C shops to get access to packaging as manufacturers needed large minimum orders to make it worth their while, and customised offerings and customer service wasn’t great. So we launched Packhelp! What was the funding landscape like at that moment in time? It was slowly growing as there were a few other things happening at this time. We were starting to see an increasing amount of European capital coming into the country and it was being deployed by ex- entrepreneurs who had built successful businesses before and so the capital was also coming with a great deal of experience. Because of this, it was becoming more popular to start a business as bootstrapping wasn’t the only option. There were also some real success stories making headlines such as Docplanner and Estimo and so it was getting more popular to launch a start-up. Is there anything about being based in Poland that has given you an advantage vs competitors? The impact that Amazon and Ebay had on Western Europe wasn’t really happening in CEE. CEE was not a focus for Amazon, and Ebay was not successful in Poland. Allegro became the main player here, but what this meant was that e-Commerce was far more fragmented with many more smaller online marketplaces (such as Showroom and Mustache) or direct to consumer brands. It was a great place for us to launch and try out our proposition. You also had the talent. Great developers that had worked at major US start-ups were returning to the region, and they were also cheaper. Everyone speaks English here too which was a major plus. There was also a rich infrastructure for packaging and lots of Western companies utilised the industrial elements of Poland. Poland has always been almost like a factory for Europe. If you weren’t manufacturing in Asia, then you were doing it in CEE, and so this was a huge benefit for Packhelp. Packhelp currently serves customers throughout Europe, when did you start and why? As mentioned, we were seeing the D2C trend all over the world, and so we knew if it could work in Poland, it could work everywhere else. As we did our research, we learnt that we were perfectly positioned in Europe. There was low competition, and our software component and access to talent gave us a real price arbitrage so we could be very competitive with pricing. We also had a great deal of experience in digital marketing so we were able to get our first customers in Europe very easily. In a conversation with Packhelp’s co-founder and CEO Wojciech Sadowski View From Our Founders “We were starting to see an increasing amount of European capital coming into the country and it was being deployed by ex-entrepreneurs who had built successful businesses before”
  • 33. White Star Capital In a conversation with Packhelp’s co-founder and CEO Wojciech Sadowski View From Our Founders Looking back to your first fundraise, how do you think the funding environment has changed? I mentioned before that there was more capital coming into Europe and there were some great start- ups raising, but raising our first seed round from Speedinvest was still very tough. There were still few VCs in general, and European VCs weren’t yet visiting Poland except for a few ie. Pointnine as we still weren’t a popular country for tech investors. But everything changed after UI Path and it pushed people to want to consider CEE as a great start-up ecosystem. What do you think the ecosystem still needs in order to reach the scale of other more mature regions? Firstly I would say commercial knowledge and due diligence. 5 years ago, it was very hard to find someone who really understood what the key KPIs were. New seed stage founders today who are looking for funding, most of them understand everything around unit economics or traction. The dynamics of the knowledge sharing element in the ecosystem is increasing exponentially and this will be critical. Secondly, the risk vs data gap still needs work. Bootstrapping is not as easy as it once was before. We need to continue to capitalise on the exits, and pump this money back into the ecosystem. Really, we need 1 or 2 more loops of really solid founders building great businesses, exiting and reinvesting into the region to really take things to the next level. What advice would you give to any Polish founders starting out that you wish you had when you were launching Packhelp? Commercially, try to find customers beyond Poland as quickly as you can. It’s so easy to do from Poland giving where we’re located and the talent that’s available as so many people speak different languages here, it opens up your TAM and makes your proposition more attractive overall. I think we also need to continue to work hard in building the ecosystem and we need to get more engaged. Not just with events, but we should be trying to exchange knowledge better. Many of us are networking a lot with foreign entrepreneurs, we should be pushing this knowledge back into the ecosystem. Try to find time for more 1 on 1s, as in the long run, this will reap so many benefits. Any predictions for Poland that you would like to share? Amazon will change a lot in Poland, they’re entering the region and it is creating huge waves across the country. It will create a huge distribution channel to sell outside of Poland. Allegro is also hiring people like crazy and investing in start-ups too. Their recent IPO, along with Inpost created a lot of interest for more foreign capital with PE and hedge funds, and Zabka, the largest convenience store is rumoured to be IPOing. They have a huge tech component and this will only serve to bring further interest. For example, the Estonian tech mafia are really pushing into Poland, I have high hopes that their knowledge and experience will really help the ecosystem On the other hand, given COVID and the remote working phenomenon, the globalisation of software teams has meant that it is harder than ever to hire developers as it is right now, what this will mean going forward I am not sure, but this is a key strength of the region that is definitely changing. “We need to continue to capitalise on the exits, and pump this money back into the ecosystem… to really take things to the next level.”
  • 34. White Star Capital Could you tell us a bit about yourself and what you were up to prior to founding Uncapped? I studied at the Warsaw School of Economics and did my Master’s at LBS (London Business School).I then joined Citi and then Google as a Financial Analyst before moving into VC where I spent a few years with Finch Capital and DN Capital investing in fintech. What motivated you to launch Uncapped? As a VC, I met 100s of companies that didn’t fit the VC business model but were great businesses. I was also seeing new ways to fund businesses with very interesting models, such as Shopify Capital or Clearbanc but these were missing from Europe. Why did you decide to split the team between the UK and Poland? At the time, Polish salaries were much cheaper than in the UK and so hiring top quality engineering talent was easier in Warsaw than it was in London. This is changing though, because the acceleration to remote work has meant that salaries in Poland have increased significantly and the cost piece may not be as worth it. I would also say that the talent pool however in Poland is not that varied, and so getting access to good product and marketing talent too which is just as important, plus London being the fintech capital, meant that I also wanted to be in the UK too. How are you adapting to the remote world then? We have gone fully remote. I do not think you can do a half way thing, and what’s really helping us to make it work is that we strive to do as much knowledge sharing on shared channels on Slack. Looking back to your first fundraise, how do you think the funding environment has changed? It’s slowly improving. If Polish founders want to build global businesses, then they still need to consider looking abroad as the ecosystem is still very young here. In a conversation with Uncapped’s co-founder and CEO Piotr Pisarz View From Our Founders “If Polish founders want to build global businesses, then they still need to consider looking abroad as the ecosystem is still very young here.”
  • 35. White Star Capital What do you think the ecosystem still needs in order to reach the scale of other more mature regions? We still need more of the successful ex-entrepreneurs coming back to invest into the ecosystem. We’re also missing the more recent tech exits. Hopefully in the coming years there will be more and this will really help the ecosystem What advice would you give to any Polish founders starting out that you wish you had when you were launching Packhelp? Polish founders need to advise other younger companies on fundraising and help to increase their access to international VCs Any predictions for Poland that you would like to share? I’m seeing more and more Polish founders building global companies. Fintech seems to be particularly interesting, where companies like Ramp.network, Symmetrical or Fiat Republic have Polish founders but attacking global problems In a conversation with Uncapped’s co-founder and CEO Piotr Pisarz View From Our Founders “We still need more of the successful ex-entrepreneurs coming back to invest into the ecosystem.”
  • 36. White Star Capital White Star Capital Partnering with White Star Capital 36
  • 37. White Star Capital Introduction to White Star Capital A Global Technology Investment Platform White Star Capital is a global fund investing in Series A and B. Our footprint is global: we have 8 offices in Guernsey, New York, Paris, London, Montreal, Toronto, Tokyo and Hong Kong. We are partnering with exceptional entrepreneurs with global ambitions and leverage our extensive experience and international network to help them scale their business internationally. Our investments across the world include Dollar Shave Club, Meero, Tier Mobility, Parsley Health, Butternut Box and Freshly. 3 Continents With a presence in North America, Western Europe and Asia, we invest in early-stage technology companies with global ambitions I18N We leverage our experience founding and scaling businesses to support the internationalisation of our start-ups Track Record Our current funds have close to $300m under management and a portfolio of 25+ core companies which have raised over $1bn+ Team An ideal balance between entrepreneurial and operational experience with financial and M&A experience Global Presence and Portfolio 37 Physical Hubs Core Hubs France, Germany, ROE United States Canada UK and Nordics SEA
  • 38. White Star Capital White Star Capital Portfolio Companies 38 Partnering with White Star Capital Company Description Uncapped is an alternative financial lender catering to internet businesses by providing rapid and flexible access to capital to finance their growth, which is repaid through a revenue share agreement Investment Rationale Uncapped has first-mover advantage in Europe with their first product focused on digital advertising financing. This market was worth €55bn in 2018 and has been growing 15% yoy, representing a massive opportunity and a clear runway to building a sizable loan book Venture capital and other alternative lending solutions can be expensive, inflexible, slow and lacking in additional benefits or product specificity. Uncapped is building a platform to address these financing needs with quicker, more flexible and more efficient financial products Founders have a great deal of experience with internet companies and deep knowledge of the business funding landscape, crucial for customer acquisition and product design 2019 Stage Invested Total Raised WSC Invested In Seed $92m Our Outlook on Similar Fintech Opportunities Uncapped is part of a new generation of alternative lenders that provide financing and services to businesses currently underserved by traditional banks Through our experience in investing in e-commerce/DTC companies (e.g. Dollar Shave Club, Freshly and Butternut Box), we have become increasingly interested in products that will prove critical to the underlying infrastructure of online businesses HQ: London, United Kingdom Piotr Pisarz CEO / Co-founder Asher Ismail COO / Co-founder
  • 39. White Star Capital White Star Capital Portfolio Companies 39 Partnering With White Star Capital Company Description Europe’s leading managed marketplace for custom packaging, connecting SMEs that require highly customized packaging, with printing and packaging suppliers that need volume. Users can develop their packaging using an online editing tool and receiving their orders within 2-21 days. Investment Rationale Packaging is a central focus for any brand’s retail strategy and is becoming seen as an extremely effective marketing channel. Due to this, the custom packaging market has rapidly grown over the last decade, particularly among SMEs. A B2B marketplace puts the consumer at the center of their own design process and provides transparency around pricing, quantities, etc. Our Outlook on Similar Industry Tech Opportunities We are very excited about businesses focusing on the consumerization of enterprise – using B2B marketplaces to provide a transparent view into an otherwise opaque process. 2018 Series A $13m HQ: Warsaw, Poland Wojciech Sadowski CEO / Co-founder Maciej Zajac CSCO / Co-founder Stage Invested Total Raised WSC Invested In