This document provides an overview of a marketing campaign for Worldwide Wholesale Floor Coverings. The campaign aims to convince people to buy carpets for their homes by [1] addressing issues with the previous campaign, [2] taking the campaign a step further, and [3] using personalities conveyed by different carpets to personally connect with consumers. The target audience is young to mid-aged people looking to remodel who may be interested in carpeting as an option. Social media will be used to bring the carpet personalities to life through first-hand interaction and a personal touch.

1. Worldwide Wholesale
Floor Coverings
Wendy Sandman
September 1, 2011

2. Introduction to the Campaign
• Addressing the problem with the
previous campaign
• Bringing it a step further
• Convincing people through personalities the
carpets convey

3. Everyone leaves to go away to foreign or exotic country.
One thing overlooked is making your home your
personal getaway. With a large selection of ornate rugs
you can have installed, there’s no need to get up, go
out, and travel. The furthest you’ll have to go now will greek inspired nylon carpeting
in authentic pepper
Ad 1
be your new designer room.

4. dwfe
All our carpets come in about every color under
the sun. No matter what color your kid chooses for
their bedroom, if it be razzmatazz, screamin green,
to fuzzy wuzzy brown, we have the carpet that’s 100% cotton plush carpeting
Ad 2
the perfect compliment. in rich red

5. While you’re making your way to the top, it’s best to
watch where you’re walking. Here, we make sure that
even the carpets you’re walking over on the job can
withhold the same amount of wear that you deal with
in your work lives. We’ll be with you along the way.
commercial grade polyester tile carpeting
in charcoal black Ad 3

6. The Minisite
• Problem
• Convincing people of buying carpet for their homes
• Target audience
• Young to mid-aged people who may be tired of trying to
decide on flooring
• May not have even considered carpeting flooring before
• People who are looking to remodel but are really
interested in a change that suits them as a person

7. Site Map
Home Page
Meet the Characters Personal Fabric Testimonials
A online community section where the
users are able to show their
experiences with home design
make-overs and to show the changes
their new carpeting made in their
lives, they can give tips on how to
clean their carpet they got, and most
importantly this will be another way
for the carpets personalities to interact
with the consumer again, giving their
own bits of information on the boards
Outside Link to Facebook Outside Link to Twitter or responding to strong user posts.

12. Social Media
• Bringing the characters to life and making
them feel real
• First hand interaction
• Personable

15. Thank you!