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Divano
The document outlines a rebranding project for a bar named 'Divano' inspired by the cozy atmosphere of an Italian home, aimed at distinguishing it from the Hyatt brand. It includes elements like personalized digital animations, gesture recognition, and various sensors to enhance client interaction and create a unique ambiance. The project also highlights opportunities for visibility and engagement, benefiting both the bar's reputation and potential sponsorships.
Divano
- 1. MID 2013/201422/11/13 Project Leaders: Nima Gazestani, Stefano Cardini Project Advisor: Claudio Moderini Technical Advisors: Emanuele Lomelle, Riccardo Mantelli MID Göksu Karagüler, Hadar Geva, Julie Blitzer MVBD RayYen,Arber Racaj,YueYuan
- 2. Introduction In order torebrand The Park Bar as distinct from the Hyatt brand, as well its other entertaining spaces "VUN" restaurant and "La Cupola Lobby" lounge, the new bar will have a cozy warm ambience inspired by the Italian home. "Divano" is the Italian word for sofa, an essential part of any family's home. "There is nothing more Italian than the family and the home."
- 3. General Concept Upscale Italian HO M E V I S I B I L I T Y PERSONAL SERVICE Comfort FRIENDLY Vintage transformable Selected Quality Familiar
- 4. Framework Making the bar VISIBLE ProvidingPERSONAL SERVICE for everyone Presenting LOCAL IDENTITY OPPORTUNITIES How can we create a COZY, FAMILIAR atmosphere while staying elegant, sophisticated and luxurious? Vintage transformable Upscale Italian H O M E FRIENDLY Familiar Selected Quality Creating a COMFORTABLE space FRIENDLY Familiar comfort V I S I B I L I T Y PERSONAL SERVICE
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- 6. ENTRANCE SOFA CAFEAMBIENCE BARTENDER Digital animations Mechanical animation Interaction Design Supporting the hotel's reputation for award-winning service and the bar’s new brand as “Upscale Italian Home,” there are animated installations on the walls of Divano, personalized in real-time for bar clients. Each animated installation has different inputs: gesture recognition, pressure, proximity and audio. Concept
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- 8. Entrance HOW ITWORKS Person enters ARDUINOMAX/MSP MAXUINO Proximity Sensor Digital animation
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- 10. Sofa HOW ITWORKS Aluminium foil Aluminiumfoil Sensor located in sofa's pillow Foam MAX/MSP MAX/MSP Person sits Person gets up ARDUINO MAXUINO MAXUINO Animation 1 - Play Animation 2 - Loop Animation 3 - Play
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- 12. Cafe Ambience HOW ITWORKS MAX/MSP Peopletalking... Sensor (microphone) Sound meter Video speed Video direction Digital animation
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- 16. Value & Potential Featureother parts of the service,such as gestures and actions inside the kitchen Customized animations based on dishes or drinks the clients order Use of facade to display activity inside the bar using animations powered by the volume of the crowd Sponsorship & advertisement opportunities
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