The document provides information about Wrapsody, a franchise concept that offers healthy wraps, coffee, and smoothies. It was founded in 2010 in Lebanon by entrepreneurs seeking a healthier fast food alternative. The brand aims to become a daily favorite for customers across budgets and lifestyles. The document outlines the brand's philosophy, concept, menus, outlet types, design, branding, publications, locations, and franchise information. It also provides biographies of the founding partners, Michel and Farid Schoucair.

2. 01. ..................................................................................................... Story Behind The Creation
02. ................................................................................................................... Brand’s Philosophy
03. ................................................................................................................ Concept Description
04. ................................................................................................................. Concept Positioning
05. ......................................................................................................... Food & Beverage Menus
06. .......................................................................................................................... Type Of Outlets
07. ............................................................................................... Architecture & Interior Design
08. .............................................................................................. Branding & Corporate Identity
09. ............................................................................................. Wrapsody’s Media Publications
10. .......................................................................................................... Geographic Distribution
11. .............................................................................................................. Franchise Information
12. .................................................................................................................. Partners’ Biography
00. TABLE OF CONTENT

3. The first Wrapsody was opened in 2010 in Lebanon by a group of young
entrepreneurs, who wanted a restaurant that combined the jazziness of
coffee houses and the commodity of delicious and substantial comfort
food, that was both better tasting and healthier than traditional “fast-
food,” yet still fit into their fast-paced on the go lifestyles.
The result: WRAPSODY Coffee & Wraps, real gourmet “wraps” from around
the world wrapped up in flavorful dough that can be eaten anywhere,
whether on the go or in one of Wrapsody’s hip and funky locations.
01. STORY BEHIND THE CREATION

4. OUR VISION:
WRAPSODY will quickly become a daily favorite casual experience and outing alternative fitting all budgets,
lifestyles and moods. Eying its expansion in the GCC and every major cosmopolitan city and university area, it
will provide a profitable franchise to our partners.
OUR MISSION:
WRAPSODY coffee & wraps, offers affordable quality wraps from all the world over; along with a wide variety of
quality coffee drinks, pastries and fresh fruit cocktails/smoothies, using only the freshest ingredients, unique
blends and spices with health conscious recipes, in a warm yet airy funky coffee shop atmosphere.
OUR CORE VALUES:
• In a fast paced, constantly evolving world, innovation is the key to success. We are determined to bring
innovative solutions and ideas that transform people’s dining expectations.
• Rather than measuring quality through comparison, we seek to set our own benchmarks through every
endeavor we embark in, redefining excellence.
• Our standards for service are inspired by old world charm and manners, and strengthened by modern
conveniences.
• Our search for diversity in flavors and people drives change and allows for discovery and adventure,
creating a fusion of the best the world has to offer.
• We seek to bring flavor to all our endeavors, whether designing a new dish or working on a new menu,
bringing a unique character to each of our projects.
• We strive to be an active and supportive part of each community we settle in.
02. BRAND’S PHILOSOPHY

5. THE CONCEPT: “Wraps Are A Different Story”
WRAPSODY Coffee & Wraps concept, comes to you as a blend of Wraps from all over the continents. You can enjoy the musicality of the flavors
while sipping on your cup of Java!
WRAPSODY coffee & wraps, is another Contemporary yet Funky concept creation of Komida Group, offering affordable quality wraps from all the
world over; along with a wide variety of quality coffee drinks and fresh fruit cocktails, using only the freshest ingredients, unique blends and spices
with health conscious recipes.
THE MOOD: “Nab A Journey Where Your Taste Buds Decide The Destination”
WRAPSODY will quickly become your daily favorite casual experience and outing alternative fitting all budgets and moods.
The Décor combines simplicity and coziness. Bright & airy, yet warm & inviting, along with funky wall illustrations & colors, Wrapsody’s ambiance is
fun, energetic, bright and still sends out those Zen Vibes! Perfect for you to enjoy your healthy wraps, coffees or fruit cocktails!
THE FOOD: “Wrap Yourself In Flavor”
A sandwich gets the job done. It’s a little boring, but it’ll do for a quick meal. Pizza is old news but sometimes it’s like, what else is available? It can
all be so blah. But, not wraps. Wraps are a different story. The way the bread rolls over the meaty or vegetable-y inside, leaving a little peak at the
bottom so that some of it falls leaving you a little extra something after you’re done. Wrapsody Coffee and Wraps knows all about contemporary
West Coast inspired dishes and it may be time for you to get better acquainted.
A symphony of flavors is what Wrapsody Coffee and Wraps aims to create. Understanding the unbelievably desirable effect of stuffed sandwiches,
we not only bring you a sample of local wraps, but provide international wraps, representative of Greek, French, and Italian flavors, to name a few.
Using only the freshest ingredients, Wrapsody Coffee and Wraps invites you into its modern yet funky restaurant to grab one of their delicious
wraps and sip on a cocktail or some coffee. The simple and cozy location creates a very chill atmosphere, a great place to laugh with some friends,
get some work done or even bring a date.
A wrap is one thing, but the ability to sample wraps from all over the world in one place? There’s just something magical about it. If you’ve got a
group of friends and you’re looking for a new hang-out place, this one screams “let it be me” if only for the style and uniqueness it oozes. Grab a
wrap, listen to some music, sip on some coffee and feel good…
03. CONCEPT DESCRIPTION

6. Segment Age Group Between 18 & 25, Young Students, Music Listeners,
And Health Conscious & Active Young.
04. CONCEPT POSITIONING

7. 05. FOOD & BEVERAGE MENUS
* The Provinciale Wrap

8. 01. Buddha Wrap (Soya Beef) 02. Bohemian Wrap (Smoked Chicken) 03. The Provinciale Wrap (Vegetables & Co)

9. 01. El Zaffeh, Shawarma Wrap 02. El Dabkeh, Tawouk Wrap

10. 01. Lullabye, Choco Ba Wrap 02. Our Coffee Speciality

11. 06. TYPE OF OUTLETS
Wrapsody is applicable and easy adaptable to two kinds of models, both have been successfully
implemented and are currently operating.
THE WRAPSODY MALL OUTLET:
Consists on featuring all the decorative and brand related applications along with all the Wrapsody signature
dishes, fitting perfectly a mall atmosphere. The Wrapsody Mall Outlet usually is designed to fit the high
traffic and fast paced environment that malls generate. The decor and the menu are designed to perfectly
match the image of prompt yet not rushed service feel, comfortable yet not overwhelmingly so. Some of the
features include: specific architectural designs, such as customised seating areas and menu modifications
and updates (i.e: salad bar, daily special etc.)
THE WRAPSODY FREE STANDING OUTLET:
Keeping in line with the brand identity and all its related applications, The Wrapsody Free Standing Outlet
is designed to fit perfectly the everyday neighbourhood friendly restaurant, usually located in a cluster of
restaurants in popular areas. A cosy and comfortable seating is designed to fit the contemporary decor and
menu, enticing most customers to join in the Wrapsody experience of flavors and indulgence.

12. 07. ARCHITECTURE & INTERIOR DESIGN
* WRAPSODY // Dbayeh / Le Mall

13. * WRAPSODY // Kaslik

14. 01. .............................................................................................................................................. Logo
02. ............................................................................................................ Tableware & Amenities
03. ............................................................................................................................ Delivery Items
04. .......................................................................................................................................... Menus
05. ......................................................................................................................................... Arpons
06. .................................................................................................................... Promotional Items
07. ..................................................................................................... Corporate Communication
08. ........................................................................................................................................ Website
08. BRANDING & CORPORATE IDENTITY

15. 01. Logo

16. 02. Tableware & Amenities // Placements

17. 02. Tableware & Amenities // Comment Cards

18. 02. Tableware & Amenities // Wrapping Paper / Wet Napkin / Sugar / Toothpick

19. 03. Delivery Items // Paper Bag / Stickers

20. 04. Menu

21. 05. Arpons

22. 06. Promotional Items // Pillows

23. 06. Promotional Items // Pins

24. 07. Corporate Communication // Unipoles

25. 07. Corporate Communication // Press Ads

26. 07. Website

27. 09. MEDIA PUBLICATIONS

28. 10. GEOGRAPHIC DISTRIBUTION
LEBANON
BEIRUT
& DBAYEH
EYING
EXPANSION
GCC

29. 11. FRANCHISE INFORMATION
FRANCHISE BENEFITS
Wrapsody brand benefits from:
• High profitability
• Quick return on investment
• Regional brand awareness
• Unique food and beverage offering
Wrapsody franchise team will assist the franchisee throughout the pre-opening by providing:
• Preliminary training for franchisees and key employees
• Hands-on training for all employees
• Architectural layouts
• Continuous support throughout the pre-opening phase
• Detailed operating manuals, in order to ensure the smooth operations of the franchises
After the opening, Wrapsody franchise team will provide its franchisees with continuous follow-up on operations as well as
marketing & advertising support.
CRITICAL PATH
Here are 12 steps to the Grand Opening of your Wrapsody outlet
01. Letter Of Intent And Franchisee Application Form
02. Mou Signature
03. Franchise Agreement Signature
04. Architecture And Interior Design Drawings
05. Staff Training
06. Final Outlet Review And Operational Process
07. Submission Of A 5 Year Business Plan To The Franchisor
08. Approval Of Proposed Restaurant Location
09. Franchise Manuals Submission
10. Branding Application On Outlet
11. Software Implementation
12. Opening Day

30. MICHEL SCHOUCAIR:
Michel Schoucair brings a broad spectrum of experiences in the food and beverage industry, spanning
across years and countries all over Europe, Middle East and North America, to bridge the gap between the
service and charm of the Old World and the efficiency and organization of the new world.
After a wide and international 14 years experience in the Food and Beverage industry working for
prestigious corporations such as Four Seasons Hotels and Resorts, Fairmont Hotels and Resorts and
Caesars Casino; Michel’s ongoing commitment to quality, innovation and consistent high service standards
made him the perfect candidate for Managing Director, Key Partner and Main Co-Founder of Komida Group,
giving the company its leading competitive edge and raising it to an international level.
Appointed as the holding’s CEO - Head of Operations & Development; Michel currently leads, initiates,
oversees and directs all aspects of the Komida Group operations, from concepts generation and creation; to
the smallest details of their application on local markets.
FARID SCHOUCAIR:
Farid Schoucair, as founding partner, brings to the table an understanding of branding and communication
that in today’s world is vital to any endeavor, bringing innovative solutions and ideas to stay ahead of the
constantly shifting and changing nature of the industry.
Farid has established and heads one of the leading companies in branding and marketing communication in
the middle east and currently handles through it, all the marketing and public relations for Komida Group.
12. PARTNERS BIOGRAPHY