Yotpo's beliefs about the future of eCommerce

1. Quick reminder on
our strategy |
| Our Belief |
Amazon is doing to
commerce what Facebook
did to the publishing world
You cannot compete with
Amazon on price or fulfillment
The only thing you can do is build an
experience that consumers care
about and talk about
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2. ALL HANDS
ANNOUNCEMENT
7 years from
today, there will
only be Amazon
and brands.

3. Commerce clouds are the new digital frontier

4. These clouds have
made the barrier to
entry for commerce
very low
But, the barrier to
success in commerce
has never been higher

5. It’s not the product
In the world of Alibaba and others,
creating and building your product is
not the barrier to entry anymore
It’s not the technology
Due to commerce clouds today,
building a great commerce experience
is a commodity
It’s the brand
The fastest-growing companies and the
brands of tomorrow are companies that
were able to build a community and a brand
for their consumers
Brand is
becoming the key
differentiator
The future of
commerce is brand
commerce
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6. Quick reminder on
our strategy |
We want to shape
the future of
commerce by
enabling companies
to build exceptional
commerce brands