Tongue in cheek guide to Valentine's Day spending by consumers in the UK's top 50 towns and cities based on Worldpay's analysis of transaction data

1. £
318Average cost of the full Valentine’s
Day experience, including: hotel,
dinner, flowers and jewellery
£
45Average spend per
person on Valentine’s
gifts and treats
WHAT’S THE MINIMUM
I SHOULD BE SPENDING?
ABERDEEN
HULL
COVENTRY
WALSALL
Generous lovers
VALENTINE’SVALENTINE’S
COVENTRY
WALSALL
Cost-cutting cupids
*Spend per customer on gifts and treats for Valentine’s Day compared to national average
*Comparison of transaction values around Valentine’s Day peak, compared to average trading period
PRESTON
18%
MILTON KEYNES
-34%
9%
HULL-28%
£32.55
£29.67
£26.74
£53.36
£49.27
£48.80
POPULARPOPULAR
PRESENTSPRESENTS
Florists Jewellery Hotels Restaurants
25%
*Average transaction value (ATV) in UK florists in run-up to Valentine’s Day - £40. ATV in UK florists on 15th February - £50
283%
30%
29%
H
O
T
E
L 14%
-41%
8%
MILTON KEYNES
ABERDEEN
PRESTON
forgetful romantics should
be prepared to spend an
extra on flowers if you
leave it to 15th February
HOW TO GET OUT
OF THE DOGHOUSE?
WHICH REGIONS SPEND
THE MOST (AND THE LEAST)?
...AND IF I REALLY WANT
TO PUSH THE BOAT OUT?
SECTORS PROFITING THE MOST
FROM VALENTINE’S DAY
THE WORLDPAY GUIDE to Surviving
About the data: Figures quoted are based on analysis of consumer spending patterns in 50 UK towns and cities in February 2015
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