Superior performance requires superior insights. Assess yourself against the attributes of the best of the best.

1. Level 1
Ad Hoc
Level 2
Aware
Level 3
Capable
Level 4
Mature
Level 5
World Class
Culture React Summarize Analyze Assess Dialogue
Strategic Fact
Base
Limited
number of
published
sources
Wide variety of
specialized
published
sources
Small source
network
Broad, deep
source network
Leadership
interacts with
experts directly
Source of
Insights for
Growth
Large
competitors /
customers
Partnerships and
alliances
Emerging
customers /
competitors
Industry value
chains
Future industry
landscapes
Early Warning "Boiling the
ocean”
Tracking studies Issues
assessments
Systematic
monitoring of
the periphery
Expert teams
assess emerging
business issues
Insights capabilities
1
Copyright (c) 2013 David Harkleroad. All rights reserved

2. "There is nothing more frightful than
ignorance in action." - Goethe
2
Copyright (c) 2013 David Harkleroad. All rights reserved