1. The document discusses how social media enhances the experience of watching the World Cup. 2. It suggests brands focus on creating valuable content and ways for people to participate, rather than just promoting messages. 3. Examples mentioned include supporting South Korea's national team, reliving historic goals, and a store selling cheering tools.

1. “ 소셜미디어가 있어 월드컵이 더 즐겁다! ”
SK marketing & company, Digital Branding Team
이윤영 (@kevin_yoonlee)
2010 06 14

24. (Source: whatthetrend.com)

28. South Africa Explorer Super Fan

29. what if it’s about
your brands?
How will we get this brand talked about?
What can we create of value?
How will we get people to participate?
rather than
What do we have to say?

30. World DroidCup World Cup 2010
가자 남아공 렛츠고 월드컵응원 (티스토어)

31. ESPN 2010 FIFA World Cup 붉은악마 응원
힘내라 대한민국 응원도구 모음

32. 역사적인 골 다시보기