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RESEARCH COMMUNITY
MANAGEMENT
WORKSHOP
MWM2
3 JUNI 2014
Community Manager bij MWM2
MSc Consumer Behaviour, Utrecht, co-creatie,
Frankwatching, workshops, salsa
Manager Research Communities bij MWM2
MSc Policy, Communication & Organisation, Amsterdam,
Spreker bij MWM2 events, voormalig KPMG, reizen
Waarom
online
dialoog?
Wat vraag je
en aan wie?
Wat is een
Research
Community?
Wat doet een
community
manager?
Wauw Mooie hond zeg, wat
een gave opname, Arme
hond! Ik hoop dat hij zijn
tanden niet bezeerd heeft...
“Hond, tegenstelling, vergissing,
grappig, bal”
“wolf, mis, tennisbal, water, actief”
“Hard, mooi, koud, dat gaat niet
lukken, tennis”
“waarom pakt hij niet de bal?
mooie foto- kleuren – contrast
wolf onder water- verrassend”
“Wolf, Actie, Geel, Weerspiegeling, Ruig”
“Maan, Water, Bos, Steen, Wolf”
“Tennisbal, Wolf, Onder water,
Half, Scherpe tanden”
“Ik zie helder water. Een hond die op
zoek is naar de bal en een ander
voorwerp vindt dat aantrekkelijker lijkt.
Het is een mooie dag.”
“Avontuur, Gevaar,
Tennis, Wild, Water”
“Hond, bal, Billy,
steen, water”
“Kiezels, onder water, tennisbal,
hond, duiken”
Context
…De totale omgeving
waarin iets zijn
betekenis krijgt…
Meningen
Beleving & gevoel
Denkpatroon
Redenen waarom
Rol of betekenis
Elke plek
Elk tijdstip
Vrij gevoel
Reflectie
Eigen woorden
UIT DE PRAKTIJK
HET BEGIN…
Wat en waarom?
Van wie?
Wie zijn dit?
Wat hebben zij gemeen?
Invloed
Interactie
Interesse
Erkenning
Wat wil je weten versus wat ga je vragen?
Als iemand jou
bijvoorbeeld op een
feestje naar je werk
vraagt..
Wat zeg je dan?
“In mijn omgeving merk ik vaak dat XXX wordt
verward met onze wetgever. alsof wij zelf allerlei
maatregelen bedenken, die voor menigeen nadelig
uitpakken(…)
“(…) Ik ben het met je eens Francois... (…) Pas als men
echt gaat doorvragen vertel ik dat ik dat voor de XXX
doe.”
“Ik zeg niet waar ik werk maar wat voor
werk ik doe.(…)”
hoofdvraag van deelnemer?1. Bepaal hoofdvraag en doel
2. Formuleer onderwerp
3. Log in en plaats onderwerp
4. Bekijk de andere onderwerpen
5. Reageer op de onderwerpen
DE DISCUSSIE
Onderzoeker
Facilitator
Tolk
Taalgebruik
Wel/ niet reageren
Off -/ on topic
ANALYSE
Patronen?
Concepten?
Betekenis
Meekijken
Inzichten
Illustreren
Betekenis
Workshop Community Management MWM2
Workshop Community Management MWM2
Workshop Community Management MWM2

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Workshop Community Management MWM2