The Museum of London exhibition focuses on the corporate identity and advanced marketing strategies of the Women's Social and Political Union (WSPU), a leading British suffrage organization in the early 20th century. The WSPU adopted a color scheme of purple, white and green and used it to sell merchandise and spread their message nationwide. They also raised funds through newspaper sales and large exhibitions. The Museum exhibition displays artifacts like banners and merchandise to convey how progressive the suffragettes were in campaigning for women's right to vote.

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Worksheet 1: Human Rights
1. Human Rights
1. What are human rights? Can you think of any? What are the most important human rights?
2. Why do we need human rights? Who do we need protecting from?
3. What are the reasons some people’s human rights are not respected?
4. Which groups of people need protecting more than others?
5. Do some people have more rights than others? If so, how did they manage to achieve this?
6. Are there any people who don’t deserve human rights? Are there any circumstances under which a
person should lose their human rights?
7. Which countries have a poor record on human rights?

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8. Who is responsible for protecting and defending human rights? Which international organisations
or NGOs are committed to protecting human rights? Are they doing a good job?
Using the vocabulary words above, complete the following sentences (remember to use
the correct form of the word, e.g. verb conjugation or plural noun)
1. Nazi Germany was responsible for some of the worst human rights_____________ in history.
2. Not everyone agrees with the idea of_____________ ; some people say that these do not take
into account the practices and customs of different cultures around the world.
3. Indigenous people demanded that the government respect their _____________ to administer
tribal law in their territories.
4. More than 300_____________ were killed during 2019 in various parts of the world.
5. Most people are too scared _____________ to against human rights abuses.
6. Despite the assassination attempt against her life by the Taliban, Malala Yousafzai has
continued_____________ to the right of girls to go to school.
Human Rights vocabulary comprehension questions
1. Would you speak out if someone’s human rights were not being respected?
2. Who stands up for people whose human rights have been violated in your country?
3. What are some of the different ways that governments violate people’s human rights?
4. What are the risks of being a human rights activist? Do human rights activists face any
danger in your country?
5. What is more important: individual rights or collective rights? Why?

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6. Does the concept of universal rights, mainly thought up by a small group of rich Western
nations, disrespect the many different cultures around the world?
You are going to watch a TED Ed video called “What Are The Universal Human Rights?”
Watch the video here: https://www.youtube.com/watch?v=nDgIVseTkuE&t=1s
While you watch the video, answer the following questions:
Multiple Choice questions
Open ended questions
1. What is everyone entitled to?
2. The United Nations was created in the aftermath of what?
3. What are some of the negative freedoms referred to in the UDHR?
4. What has grown in the past decades?
5. How are the UDHR's mechanisms for addressing human rights violations?
6. How many members of the European Court of Human Rights are there?

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4. Gap-fill exercise
Fill the gaps in the text below with a suitable word from the box below
aware | because | commission | declaration | discrimination | document | example | fair | freedom |
Human | important | organization | peace | protect | religion | rights | Universal | War
The United Nations is an international (1) ____________that was established in 1945 to help keep world
(2) ____________. It was established shortly after the end of World (3) ____________ II. In 1948 a
special United Nations (4) ____________, headed by Mrs. Eleanor Roosevelt, the wife of US President
Franklin D. Roosevelt, wrote a special (5) ____________ which stated the rights that all people should
have. This document is called the "Universal Declaration of (6) ____________ Rights." (7)"
____________" means "of all the people in the world." A (8)" ____________" is a formal
announcement. "Human (9) ____________" are the rights that each person has, simply because he or
she is human. The human rights are there to (10) ____________ us and help us live in peace. For (11)
____________, "the right to life" is a human right. Each and every one of us has the right to life, simply
(12) ____________ we are human. Another example is "the right to (13) ____________ of thought." We
all have the right to believe in what we want to believe, to have a (14) ____________, or to change it if
we want. Studying and knowing our human rights is as (15) ____________ today as it was after World
War II. This is because when people don't know their natural rights things such as injustice, (16)
____________, intolerance and slavery can happen.
The more (17) ____________ people are of the United Nations Universal Declaration of Human Rights,
the closer we get to a peaceful, free and (18) ____________ world.
5. Reading
Pre-reading questions:
What do you know about the suffragette movement?
When did women gain the right to vote in Greece?

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Votes for Women1
The suffragette movement, which campaigned for votes for women in the early twentieth
century, is most commonly associated with the Pankhurst family and militant acts of varying
degrees of violence. The Museum of London has drawn on its archive collection to convey a
fresh picture with its exhibition The Purple, White and Green: Suffragettes in London 1906-
14.
The name is a reference to the colour scheme that the Women’s Social and Political Union
(WSPU) created to give the movement a uniform, nationwide image. By doing so, it became one
of the first groups to project a corporate identity, and it is this advanced marketing strategy,
along with the other organisational and commercial achievements of the WSPU, to which the
exhibition is devoted.
Formed in 1903 by the political campaigner Mrs Emmeline Pankhurst and her daughters
Christabel and Sylvia, the WSPU began an educated campaign to put women’s suffrage on the
political agenda. New Zealand, Australia and parts of the United States had already enfranchised
women, and growing numbers of their British counterparts wanted the same opportunity.
With their slogan ‘Deeds not words’, and the introduction of the colour scheme, the WSPU soon
brought the movement the cohesion and focus it had previously lacked. Membership grew
rapidly as women deserted the many other, less directed, groups and joined it. By 1906 the
WSPU headquarters, called the Women’s Press Shop, had been established in Charing Cross
Road and in spite of limited communications (no radio or television, and minimal use of the
telephone) the message had spread around the country, with members and branch officers
stretching to as far away as Scotland.
The newspapers produced by the WSPU, first Votes for Women and later The Suffragette, played
a vital role in this communication. Both were sold throughout the country and proved an
invaluable way of informing members of meetings, marches, fund-raising events and the latest
news and views on the movement.
Equally importantly for a rising political group, the newspaper returned a profit. This was partly
because advertising space was bought in the paper by large department stores such as Selfridges,
and jewellers such as Mappin & Webb. These two, together with other like-minded commercial
enterprises sympathetic to the cause, had quickly identified a direct way to reach a huge
market of women, many with money to spend.
The creation of the colour scheme provided another money-making opportunity which the
WSPU was quick to exploit. The group began to sell playing cards, board games, Christmas and
greeting cards, and countless other goods, all in the purple, white and green colours. In 1906
such merchandising of a corporate identity was a new marketing concept.
1
Original author: Alexander, M (1992), published in Cambridge IELTS 3 (2002)

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But the paper and merchandising activities alone did not provide sufficient funds for the WSPU
to meet organisational costs, so numerous other fund-raising activities combined to fill the
coffers of the ‘war chest’. The most notable of these was the Woman’s Exhibition, which took
place in 1909 in a Knightsbridge ice-skating rink, and in 10 days raised the equivalent of
£250,000 today.
The Museum of London’s exhibition is largely visual, with a huge number of items on show.
Against a quiet background hum of street sounds, copies of The Suffragette, campaign banners
and photographs are all on display, together with one of Mrs Pankhurst’s shoes and a number of
purple, white and green trinkets.
Photographs depict vivid scenes of a suffragette’s life: WSPU members on a self-proclaimed
‘monster’ march, wearing their official uniforms of a white frock decorated with purple, white
and green accessories; women selling The Suffragette at street corners, or chalking up pavements
with details of a forthcoming meeting.
Windows display postcards and greeting cards designed by women artists for the movement, and
the quality of the artwork indicates the wealth of resources the WSPU could call on from its
talented members.
Visitors can watch a short film made up of old newsreels and cinema material which clearly
reveals the political mood of the day towards the suffragettes. The programme begins with a
short film devised by the ‘antis’ – those opposed to women having the vote -depicting a
suffragette as a fierce harridan bullying her poor, abused husband. Original newsreel footage
shows the suffragette Emily Wilding Davion throwing herself under King George V’s horse at a
famous race.
Although the exhibition officially charts the years 1906 to 1914, graphic display boards outlining
the bills of enfranchisement of 1918 and 1928, which gave the adult female populace of Britain
the vote, show what was achieved. It demonstrates how advanced the suffragettes were in their
thinking, in the marketing of their campaign, and in their work as shrewd and skilful image-
builders. It also conveys a sense of the energy and ability the suffragettes brought to their fight
for freedom and equality. And it illustrates the intelligence employed by women who were at that
time deemed by several politicians to have ‘brains too small to know how to vote’.
Questions 1 and 2
Choose the appropriate letters A-D.
1 What is the main aspect of the suffragette movement’s work to which the exhibition at the
Museum of London is devoted?
A the role of the Pankhurst family in the suffrage movement
B the violence of the movement’s political campaign
C the success of the movement’s corporate image
D the movement’s co-operation with suffrage groups overseas

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2 Why was the WSPU more successful than other suffrage groups?
A Its leaders were much better educated.
B It received funding from movements abroad.
C It had access to new technology.
D It had a clear purpose and direction.
Question 3
Choose TWO letters A-E.
In which TWO of the following years were laws passed allowing British women to vote?
A 1906
B 1909
C 1914
D 1918
E 1928
Questions 4-6
Complete the notes below.
Choose NO MORE THAN THREE WORDS from the Reading Passage for each answer.
Three ways in which the WSPU raised money:
• the newspapers: mainly through selling ... 4...
• merchandising activities: selling a large variety of goods
produced in their ...5...
• additional fund-raising activities: for example, ...6...
Questions 7-13
Do the following statements reflect the situation as described by the writer in the Reading Passage?
Write
YES if the statement reflects the situation as described by the writer
NO if the statement contradicts the writer
NOT GIVEN if it is impossible to know what the situation is from the passage
Example
The WSPU was founded in 1906 by Emmeline Pankhurst Answer
NO
7 In 1903 women in Australia were still not allowed to vote.

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8 The main organs of communication for the WSPU were its two newspapers.
9 The work of the WSPU was mainly confined to London and the south.
10 The WSPU’s newspapers were mainly devoted to society news and gossip.
11 The Woman’s Exhibition in 1909 met with great opposition from Parliament.
12 The Museum of London exhibition includes some of the goods sold by the movement.
13 The opponents of the suffragettes made films opposing the movement
Question 14
Choose the appropriate letter A-D. The writer of the article finds the exhibition to be
A misleading.
B exceptional.
C disappointing.
D informative.