The document discusses the integration of lean startup practices into product development to reduce the high rate of failed launches and rework. It emphasizes the importance of understanding customer needs, prototyping, and gathering market feedback to pivot products effectively. The case study focuses on the transition of an education technology startup as it scaled, highlighting challenges and key practices for successful lean product development.

1. @nataliehollier
Working smarter:
Integrating lean startup
practices into your company
CASE STUDY
#BetterProducts

2. - Tech Product and UX Design
- Agile & Lean methodologies
- Ex Software Consultant
- VP of UX at Validately
About me...
Validately’s mission:
“Helping the world build better products”
@nataliehollier #BetterProducts

3. Working Smarter
Failed product launches, anyone?
60-80% of development effort is REWORK
50% of product features are NOT USED
@nataliehollier #BetterProducts
(1) and (3) IBM Requirements management white paper (December 2009)
(2) Several research reports indicate this number is ~50%. Here is one: http://versionone.com/assets/img/files/ChaosManifesto2013.pdf
200x cost to change code vs. prototypes

4. • Learn about customer needs early and often
• Prototype, test and get real market feedback
• Pivot your product and features based on learnings
#BetterProducts
There must be a better way!
@nataliehollier

5. Lean Product Development
BUILD
MEASURELEARN
DESIGN
THINKING
LEAN
STARTUP
AGILE
UX + DEV
Lean UX: Jeff Gothelf & Josh Seiden
(aka LeanUX)
#BetterProducts

6. CASE STUDY:
Tools, techniques and lessons learnt
from integrating lean startup practices
at an education technology startup

7. ?
An ambitious product vision
@nataliehollier #LeanStartup

8. ITERATE.
?
A+
alpha beta 1 beta 2 launch
?
A+
?
A+
?
A+
Journey from idea to launch
@nataliehollier #LeanStartup

9. 6 60• pressure to plan
• many potential features
• changing is hard
• many more decision makers
• finding a starting point
• moving fast
• lots of uncertainty & unknowns
Lean has different challenges at different
project phases and team sizes.
@nataliehollier #LeanStartup

10. Think big.
Start small.
Move fast.
@nataliehollier #LeanStartup

11. When we were small...

12. When we were small...
SKETCH-TO-CODE
DESIGNER-DEV PAIRING
LIGHT VISUAL DESIGN
TIGHT COLLABORATION
DESIGN WALL
@nataliehollier #LeanProcess
10 PEOPLE
1 SCHOOL1 PRODUCT

13. Sketch-to-code, design-dev pairing #LeanProcess

14. Tight collaboration #LeanProcess

15. Design Wall #LeanProcess

16. As we grew...

17. As we grew...
FLAT UI
STYLE TILES
ICON FONT
LIVE STYLES
STYLE GEM
@nataliehollier #LeanTools
25 PEOPLE
2 SCHOOLS2 PRODUCTS

18. Flat UI, Style Tiles #LeanTools

19. Custom Icon Font #LeanTools
*example from Font Awesome

20. Live Styles #LeanTools

21. Style Gem
*mock code sample
#LeanTools

22. As we became a large team...

23. As we became a large team...
GOAL-ORIENTED TEAMS
EMBEDDED DESIGNERS
PROBLEM DEFINITION
ORGANIZATION MINDSET
#LeanMindset
60 PEOPLE
10+ SCHOOLS3 PRODUCTS
@nataliehollier

24. Problem Definition Workshop
We believe that [doing this/building this feature/creating this experience]
For [these people/personas]
Will achieve [this outcome]
We will know this to be true when we see
[this feedback/quantitatve measure/qualitative insight] - LeanUX Book
#LeanMindset

25. Doing Lean » Being Lean
PROCESS
TOOLS
MINDSET
@nataliehollier #LeanMindset

26. Goal driven
User research based
Cross functional teams
Supporting software tools
& practices
KEY INGREDIENTS
@nataliehollier #BetterProducts

27. TRUST
HUMILITY
COURAGE
@nataliehollier #BetterProducts

28. Books To Learn More
@nataliehollier #BetterProducts