Gillette wants to strengthen its relationship with Brazilian soccer fans. It proposes two promotions:
1) A contest to become the coach of the Brazilian national team for a friendly match. Fans answer soccer trivia for a chance to compete in an online coaching game, with the winner coaching the team.
2) A sales competition between Brazil and Argentina, where buyers register product codes to increase their country's count. The winning country hosts a match between two fans and their favorite players. The proposals aim to fulfill fans' dreams while promoting Gillette and Brazilian soccer.
اتجه العالم اليوم للاستيراد من الصين حيث البضائع التى تتمتع بجودة مناسبة و اسعار اقل من البضائع المحلية و كما تعتمد الصين ايضا على تقليد المنتجات المعروفة و ذات الاسماء التجارية المشهورة بطريقة تجعلك تشعر انها اقرب ما يكون للمنتج الاصلى و لكن بفارق جودة قد يجعل البعض يتغاضى عنه فى سبيل فارق السعر الرهيب بين المنتج الاصلى و التقليد الصينى و لذلك تجد الكثير من الاعمال الاستثمارية على خريطة الاستثمار العالمى تعتمد اساسا على الاستيراد من الصين و هذا ما جعل الصين المصدر الاول على العالم
اتجه العالم اليوم للاستيراد من الصين حيث البضائع التى تتمتع بجودة مناسبة و اسعار اقل من البضائع المحلية و كما تعتمد الصين ايضا على تقليد المنتجات المعروفة و ذات الاسماء التجارية المشهورة بطريقة تجعلك تشعر انها اقرب ما يكون للمنتج الاصلى و لكن بفارق جودة قد يجعل البعض يتغاضى عنه فى سبيل فارق السعر الرهيب بين المنتج الاصلى و التقليد الصينى و لذلك تجد الكثير من الاعمال الاستثمارية على خريطة الاستثمار العالمى تعتمد اساسا على الاستيراد من الصين و هذا ما جعل الصين المصدر الاول على العالم
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
5. Brief
Rafa MKT & IDEAS
Gillette wants to strengthen its
relationship with the consumer
through the Brazilian national
soccer team and its new leader,
P.H. Ganso.
7. Goal
Rafa MKT & IDEAS
We have to create a promotion
that gives to consumers
experience and brings the love of
the fans to the national soccer
team back.
9. Scenario
Rafa MKT & IDEAS
Gillette is one of the most
important companies in the
whole world...
10. Scenario
Rafa MKT & IDEAS
Gillette is one of the most
important companies in the
whole world...
...and also in Brazil.
11. Scenario
Rafa MKT & IDEAS
All the world knows
that Brazil lives and
breathes soccer.
And the biggest part of fans from
Brazilian national soccer team are
potential customers of Gillette.
12. Scenario
Rafa MKT & IDEAS
So, Gillette cannot lose
this opportunity to be
the sponsor of the
brazilian national team.
13. Scenario
Rafa MKT & IDEAS
And of these two
soccer players too:
Kaká P.H.
Ganso
15. Scenario
Rafa MKT & IDEAS
Kaká P.H. Ganso
Kaká was one of the most
capable, serious and important
leaders that the Brazilian people
have ever seen playing soccer.
He is a leader inside and outside the
soccer field.
16. Scenario
Rafa MKT & IDEAS
Kaká P.H. Ganso
In the new brazilian team, P.H. Ganso
takes Kaká’s place. Now he has the
mission to be the leader of the team.
Coincidence or not, he has the same
qualities and values of Kaká.
28. Promo #1:
The Boss
Rafa MKT & IDEAS
To show the message to the
target, Gillette will
communicate a promotion in
the most popular TV SHOW in
Brazil by TV GLOBO.
“Fantástico”
29. Promo #1:
The Boss
Rafa MKT & IDEAS
The TV show is shown every
Sunday night and it’s the leader of
audience.
Its about culture, music, soccer, health and
everything that happened during the week
before.
The hosts:
Zeca Camargo, Renata Ceribelli and
Tadeu Schmidt
30. Promo #1:
The Boss
Rafa MKT & IDEAS
After the commercial
P.H. Ganso will appear
on the stage in
“Fantástico”.
31. Promo #1:
The Boss
Rafa MKT & IDEAS
Inviting the target
to like the Gillette’s
fan page.
32. Promo #1:
The Boss
Rafa MKT & IDEAS
Inviting the target
to like the Gillette’s
fan page. And giving to all
of them a
challenge
33. Promo #1
Rafa MKT & IDEAS
A chance that any
soccer fan in the world
would like to have.
34. A chance to
Rafa MKT & IDEAS
take Mano’s
Menezes
place and be
the Brazilian
coach in a
friendly
match.
35. Rafa MKT & IDEAS
You, right
Can you
imagine that?
there in the
bench...
36. Rafa MKT & IDEAS
...asking the
players to
Can you
get ready to
imagine that?
start playing
the match?
37. Rafa MKT & IDEAS
But, calm down...
Mr. Menezes is a
good friend and will
be there with you!
38. Promo #1:
The Boss
Rafa MKT & IDEAS
To get this
chance, you must
prove that you
deserve it.
39. Promo #1:
The Boss
Rafa MKT & IDEAS
After the registration the
candidate has to answer
5 questions with alternatives
options.
2 minutes to each one.
40. Promo #1:
The Boss
Rafa MKT & IDEAS
After the registration the
candidate has to answer 3 questions about Gillette
and 2 about the Brazilian
5 questions with alternatives
national soccer team.
options.
2 minutes to each one.
41. Promo #1:
The Boss
Rafa MKT & IDEAS
After the registration the
candidate has to answer 3 questions about Gillette
and 2 about the Brazilian
5 questions with alternatives
national soccer team.
options.
2 minutes to each one.
If you are one of the 1.000 first
to answer correctly
all the questions you will go to
the next and big test.
42. Promo #1:
The Boss
Rafa MKT & IDEAS
An app developed at
the Gillette's fan page
on Facebook will test
your coach abilities.
43. Promo #1:
The Boss
Rafa MKT & IDEAS
1.000 Gillette’s
coaches playing in a direct
confrontation match battle in
real time on fb!
44. Promo #1:
The Boss
Rafa MKT & IDEAS
1.000 Gillette’s
coaches playing in a direct
confrontation match battle in real
time on fb!
Have you won? You’re still in the game.
Have you lost? You are out.
45. Promo #1:
The Boss
Rafa MKT & IDEAS
1.000 Gillette’s
coaches playing in a direct
confrontation in real time on fb!
Have you won? You’re still in the game.
Have you lost? You are out.
47. Promo #1:
The Boss
How does the
Rafa MKT & IDEAS
Step1: Create a name for your team and edit its uniform game work?
48. Promo #1:
The Boss
How does the
Rafa MKT & IDEAS
Step1: Create a name for your team and edit its uniform game work?
Step2: Choose your players from a list
49. Promo #1:
The Boss
How does the
Rafa MKT & IDEAS
Step1: Create a name for your team and edit its uniform game work?
Step2: Choose your players from a list
Step3: Get your favorite formation
50. Promo #1:
The Boss
How does the
Rafa MKT & IDEAS
Step1: Create a name for your team and edit its uniform game work?
Step2: Choose your players from a list
Step3: Get your favorite formation
Step4: Show us that you are the best
coach in Brazil!
51. Promo #1:
The Boss
How does the
Rafa MKT & IDEAS
Step1: Create a name for your team and edit its uniform game work?
Step2: Choose your players from a list
Step3: Get your favorite formation
Step4: Show us that you are the best
coach in Brazil!
Demonstration of
the game.
53. Promo #1:
The Boss
Rafa MKT & IDEAS
There will be 2
games per day.
That way, we take the fans and
keep them in touch to the
brand everyday.
54. Promo #1:
The Boss
Rafa MKT & IDEAS
And the champion, will be
the coach of the Brazilian
national soccer team in a
friendly match sponsored
by Gillette.
55. Promo #1:
The Boss
Rafa MKT & IDEAS
The new coach will have a
cam in its cap to show
everything live on
youtube.com/GilletteBrasil
61. Promo #1:
The Boss
Rafa MKT & IDEAS
Brazil vs Argentina is one of
the most important soccer
matches in the whole world.
And it is a fact that’s the
biggest rivalry in South
America.
62. Promo #1:
The Boss
Rafa MKT & IDEAS
It is totally about rivalry, love,
anger and patriotism.
63. Promo #2:
The number 10
Rafa MKT & IDEAS
Let me be clear,
please…
Argentine says:
“In Brazil there are only bad things:
Soccer investigation, national soccer team
crises, Eurico Miranda that bad guy…”
Brazilian says:
“But we don’t have Argentine people…”
64. Promo #2:
The number 10
Rafa MKT & IDEAS
So, let’s starts that rivalry
with a promotion.
A sales competition.
65. Promo #2:
The number 10
Rafa MKT & IDEAS
A simultaneous
promotion in both
countries.
66. Promo #2:
The number 10
The soccer fans will have
Rafa MKT & IDEAS
a chance to live an
amazing experience
And wear the jersey
of your their
nation…
67. Promo #2:
The number 10
Rafa MKT & IDEAS
To be able to participate the
costumer has to buy the Gillette
Mach 3 turbo ,register the
pin code in an app on Facebook
and tag 10 friends that will be a (his)
soccer team.
That said, we “reused” the big
number of fans that we had in the first
promotion called “the boss”.
68. Promo #2:
The number 10
Rafa MKT & IDEAS
That app will have a counter that
shows how many pin codes were
registered in Brazil and in Argentina.
69. Promo #2:
The number 10
Rafa MKT & IDEAS
That app will have a counter that
shows how many pin codes were
registered in Brazil and in Argentina.
The winner will play
the match at
home.
70. Promo #2:
The number 10
Rafa MKT & IDEAS
Brazil wins?
The match will be
at Morumbi
Stadium in
São Paulo.
71. Promo #2:
The number 10
Argentina wins?
Rafa MKT & IDEAS
The match will be
at La Bombonera
in Buenos Aires.
72. Promo #2:
The number 10
Rafa MKT & IDEAS
Besides that definition, we will
define our big winners in both
countries that will play a soccer
match against its worst rival by an
online raffle on the app.*
*To do a raffle its necessary an auditing.
73. Promo #2:
The number 10
Rafa MKT & IDEAS
It will be two winners that will make
this dream come true.
78. Promo #2:
The number 10
Rafa MKT & IDEAS
To be the Brazilian And the Argentina’s
captain, Kaká. captain it will be Riquelme*.
* Riquelme is not sponsored by Gillette but in this case it
will made a deal with the athlete.
79. Promo #2:
The number 10
Rafa MKT & IDEAS
The match will be
broadcasted live on
youtube.com/GilletteBrasil.
80. Promo #2:
The number 10
Rafa MKT & IDEAS
And narrated by the funniest and
most popular commentator in
Brazil.
Milton Leite
81. Promo #2:
The number 10
Rafa MKT & IDEAS
The winner of the match
will get tickets for the
World Cup Final 2014 in
Brazil and a weekend
traveling in the “rival”
country.