This document summarizes various projects completed by Creative iD, a branding and design firm. It acknowledges suppliers who help bring projects to fruition. It then highlights select projects for clients like Mission Australia, Gosford City Council, private businesses, and various government entities. Projects include logos, branding manuals, signage, publications, and more. The document aims to showcase Creative iD's range of work over many years for a variety of client types.

1. work A selection of projects
by Creative iD

2. Acknowledgements
I would like to thank the suppliers that I use to bring my projects to fruition:
Signmakers: Gosford Signs, Archi-type Signs, Display Power, Project Signage.
Web developers: Webstuff.biz, Bergan Blue.
Printers: Print National, Expression Printing, Whirlwind Print.
Photographers: David Benson, Glenn Zocher, David Waugh.
And thank you to all of my clients for placing your trust in me over the years!

3. work
A selection of projects by Creative iD

4. Client: Mission Australia
‘M’ advertising campaign
The most successful project I have ever worked
on. The ‘M’ campaign began as a completely
open brief and evolved into a National
advertising campaign.
This campaign built awareness of Mission
Australia, and bridged employment services and
community services within the organisation.
Three concepts were seen Australia-wide:
Mpower, Mbrace and Mployment.

5. Where business and imagination mix
Since Creative iD began in 2002, I have been pleasantly surprised by the high level and complexity of
work that we have been offered, especially since we choose to base ourselves outside of a major city.
Our Clients range from large National organisations, Federal, State and local Government
departments, to much smaller businesses, across Australia and overseas. The common thread
between all our clients is that they appreciate the value of high quality, strategic design and
brand development.
Many of my Clients are unaware of other projects I may have worked on for other businesses and
organisations. Therefore, I decided to put together this album to share with you, a selection of some
of our favourite projects we have worked on over the years.
I hope you enjoy the work in this album!
Barry Parker

6. Client: Gosford City Council
War memorial
Stainless steel/glass water feature installed at Peninsula Leisure
Centre, Woy Woy, NSW.
This is the most unique project that we have worked on. The use of
stainless steel, curved surfaces and glass reflect the architecture of
the centre. The water feature concept represents our eternal memory
of fallen ANZACS.
Completing the memorial involved a number of businesses:
Fabricators, plaque makers, electricians and curtain makers.
Jeff Hornby from Project Signage and Kate Ellis of Creative iD
were invaluable in bringing the memorial to fruition.
Since 2002 I have worked on around 100 projects for
Gosford City Council. This includes their Corporate
Identity which is documented in a 70 page manual.

7. Client: Rivenlee Horsefloats
Brochure design

8. Client: NSW Government (Department of Premier and Cabinet)
and Regional Development Australia (Central Coast)
Key strategy document for the NSW Central Coast

9. Client: Private Wealth Management (UK)
Logo and brand identity project
Private Wealth Management is a financial planning
business located in Sussex, England. We have also
designed brochures and advertising.

10. I have worked with Mission Australia since 1999 and they
became my first client when I started my business in 2002.
Since then, I have completed around 300 separate projects
of different sizes and complexity.
Three of the most memorable projects are: ‘The ‘M’
advertising campaign, the signage for the new National
Office and the rollout of Mission Australia Early Learning.
Client: Mission Australia
Signage: Mission Australia Centre
Client: Mission Australia
Signage: National Office
Signage design and interior graphic displays for
Mission Australia National Office in Sydney

13. Client: Mission Australia
Above: Mission Australia Centre logo
Left: 150 years celebration logo.
The fireworks is the most difficult logo drawing
we have ever done!

14. Client: Mission Australia
Annual report design.
I have designed a number of annual reports over the years, and for
some very large companies. This one stands out for me. I especially
love the front cover.

15. Client: Precision Fire Protection Services
Full brand identity

16. Client: Creative iD
The Adventures of Pepper the Naughty Cattle Dog
Brand development, illustration and book publishing for new
brand aimed at children and families

17. Client: Action Fleet
Logo and brand development
Projects included, advertising, stationery
and website design: www.actionfleet.com.au
Client: Commonwealth Government:
Central Coast Area Consultative Committee
Brand identity project
Development of a wide range of promotional and
communications material

19. Client: Gosford City Council
Identity for Australian Sister City Association
National Conference

20. Client: Sara Balmer
Logo and brand identity project
Project also included development of
stationery and fact sheets
Client: Getaway Motorhomes
Logo and brand Identity project

21. Client: Getaway Motorhomes
Brochure design

23. Client: Quinn Fine Jewellery
Logo design.
I engaged Aaron Quinn to make an engagement ring
I had designed and walked out of the shop with a project
to design them a new logo. You never know where the
next project will come from!
Client: Thoroughgood Plumbing Service
Brand identity
Logo, stationery and vehicle signage design
Left page
Client: Rivenlee Horsefloats
Sponsorship proposal
How do you get the General Manager of the Mercedes Truck Division to
pick up and read your sponsorship proposal? Easy, you make the covers
out of brushed stainless steel. And it worked!
The covers were made by Archi-type signs and precision drilled by
Rivenlee. The printing and binding was handled by Print National.

24. Client: Gosford City Council
Vision 2025 logo

25. Client: Gosford City Council
Vision 2025
64 page strategy document

27. Client: Gosford City Council
Brand identity project
Business naming, logo, stationery and brochure design for
new business enterprise owned by Gosford City Council
Client: Gosford City Council
Brand identity project
Full identity for a new state of the art leisure facility
owned by Gosford City Council

28. Client: Commonwealth Government: Central Coast
Area Consultative Committee
Project overview brochure

29. Client: Rivenlee Horsefloats
Vehicle graphics for luxury horsefloat

30. Client: Expression Printing Group
Brand identity project
Full range of materials designed.
It’s pretty cool when you are asked by a print firm to design their logo.
I’m very pleased with this one – the name Expression was a gift!

31. Client: Where Next? Travel
Brand identity project
Business naming, marketing planning, brand strategy, logo
design and promotional material for a new travel business
Client: Anderson and Comino
Logo design
I like to add a bit of wit into my logo design when I get the
opportunity. Making the ampersand appear to be the mediator
is a nice twist for the Anderson and Comino logo.

32. Client: NSW Council for Civil Liberties
Promotional flyer and membership application

33. Client: Gosford City Council
Logo for Regional Art Gallery

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35. Notable projects not included in this album
Since Creative iD primarily works in the field of corporate communication, not all projects are as visually arresting
in a book as a logo or a brochure, Nevertheless, some of these projects are worthy of a mention due to the
complexity, logistical management, skill and knowledge required to bring them to fruition. Examples are: Brand
consultancy, business naming, developing a brand guidelines manual, web design or a major signage project.
Mission Australia Business Central Coast
Approximately 300 projects completed of various sizes Advertising campaigns and literature marketing the
NSW Central Coast
Corporate Identity Manual
Editions 1 to 5 (editions 3 to 5 are electronic versions) (140 pages)
Includes Mission Australia Employment Solutions and Early Learning Regional Events Australia
Staff Awards Promotional material and advertising for the Central Coast
Produced by Archi-type. Won Gold Award at National Signage Awards 2008 and Newcastle Business Expos (three years)
Signage projects across Australia Hosted seminar on brand identity
Includes national rollout of Mission Australia Early Learning (ex ABC Childcare),
Mission Australia Centres in Tasmania, South Australia, Sydney and Queensland. NSW State Government
Reception design for former National Office. Graphic interiors and signage design Workcover NSW News
for new National Office
Poster design for Workcover NSW
Professional enrolment form design for Housing and Early Learning
Australian Government
Gosford City Council
Promotional items for Small Business Answers
Approximately 100 projects completed of various sizes (Central Coast and Newcastle Branches)
Corporate Identity Manual Multiple projects for Central Coast Area Consultative Committee
Council Save Water Campaign which included designing the corporate identity
Local Government Aboriginal Conference promotional
Where Next? Travel
material and event programmes
Brand strategy, business naming, corporate identity, development
Display material for Council lobby and Vision 2025 posters
of business and marketing plans and promotional material
Redraw of Council Coat of Arms
Bridgecoast Finance Group
Overhaul of promotional material, advertising and website

36. Telephone: 0061 (0) 2 4342 0044 Email: barry@creativeid.com.au Studio: 1/274 West Street, Umina Beach, NSW 2257. Australia
www.creativeid.com.au / www.PepperTheNaughtyCattleDog.com
Album digitally printed by Print National. Telephone (02) 4328 5644. www.printnational.com.au