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The document discusses a new smart cookware product called SensaCook. It highlights problems with traditional "dumb" cookware and how SensaCook addresses these issues through automation and technology. Quotes from Bill Gates and Steve Jobs are provided about how technology can magnify both efficiency and inefficiency, and how giving people the right tools allows them to do wonderful things. The document also lists target market, advertising, and finances as additional sections.
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worexample2
- 1. SensaCook
- 2. the problem with dumb cookware...
- 3. what’s smart about SensaCook... “the first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” -- Bill Gates
- 5. Advertising
- 6. “Technology is nothing. What’s important is that you have faith in people...and if you give them tools, they’ll do wonderful things with them.” ̶Steve Jobs Finances