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- 2. What we do
Wonderbird is a global strategic consultancy that helps cultural
organisations expand their resources to support growth and change.
We believe success is a reflection of strength and purpose right across
the whole organisation. We take a holistic approach covering financial
growth (fund development and commercial income), mission, brand
narrative, stakeholder engagement, organisational and strategic
planning, coaching and board development.
01 © Wonderbird 2016
- 3. Our approach
Arts organisations can no longer stand still. Anticipating change is a
constant state today. We help our clients to be proactive and define
those changes, rather than wait for them to emerge because when
circumstances change, it happens fast.
Competitive and challenging times mean growth has to be the
ambition. Growth builds confidence and enables more choices. It
means having a lot of ideas and plenty of options, to carve out your
own destiny. For this, cultural entrepreneurship is essential.
Our consultants mix a creative approach to innovation with hands-
on pragmatism. Our advice is never an ‘off-the-shelf’ formula. We
evolve what’s right for your organisation by working closely with you:
capturing ideas, feeding back and shaping as we go.
Our strategies reinvigorate organisations - their financial strength, their
audiences and their brands.
02 © Wonderbird 2016
- 4. Our people
Arts and culture is our background and our passion. We are leaders from
the worlds of art and business. The team is headed by
— CEO and founder Naomi Russell worked for London’s
Young Vic and Donmar theatres, Royal Opera House and Whitechapel
Art Gallery.
— Senior Strategic Counsel Martijn Sanders was Director of The
Concertgebouw in Amsterdam for 24 years. He is Chairman of the
Holland Festival, Rembrandt Association and Erasmus Prize.
— Chairman Joachim Fleury is a board member of the Holland Festival
and Sadler’s Wells, and global head of Telecoms, Media & Technology
at Clifford Chance
We understand the sector’s unique challenges from an insider’s point
of view. Because we love the arts, we deliver outcomes that transform
the organisations we work with. Collaborative, bold, inventive, pragmatic
— we want the change you want.
03 © Wonderbird 2016
- 5. Our service offering
We have particular expertise in working with senior leaders and boards
to develop the long term perspective – how can you imagine and realise
your dream? Wonderbird’s services encompass both strategic advisory
and ongoing counsel, short-term assessments and feasibility, project
set up, delivery and health check, and thought leadership. Our service
offering covers six key areas:
Strategy: Strategic planning, consensus building, feasibility & options appraisals, new
ideas, business models
Organisations: Organisational assessment, organisational change, departmental
staffing, recruitment advice, connected working
Financial growth: financial planning, fundraising assessment, revenue & capital
campaigns, major donor strategy, commercial strategy, corporate sponsorship
Brand impact: brand strategy, mission & vision, key messaging, case development,
audience & public engagement, digital strategy
Partnership development: Strategic alliances, international strategies, artistic planning,
executive production
Leadership: board counsel, board development, director’s counsel, leadership forums,
leadership trips
04 © Wonderbird 2016
- 6. Wonderbird Lab
In 2014 we created Wonderbird Lab. The Lab is about connecting
leaders of top cultural institutions and developing the next generation.
Focused initially on creating networks and sharing knowledge
between leaders of cultural institutions, we have brought together a
group of thinkers and doers: leaders representing different art forms
who are facilitated by Wonderbird to think about the future and
deliver change.
The first leaders group, now well established in the Netherlands, is
in 2016 creating satellite networks in five other European countries.
The programme combines small discussion forums where leaders can
discuss major topics that move beyond the day to day, a private online
forum where innovative practice and thinking is shared and an annual
learning trip of leaders to see good practice first hand and meet peers.
05 © Wonderbird 2016
- 7. Our locations
Wonderbird has its main office in Amsterdam.
Our reach is global.
Our team is international. We speak five languages:
English, Dutch, French, Spanish and German.
06 © Wonderbird 2016
- 8. We do it for:
Alexandra Palace / The Architecture Foundation / ArtsDepot / Arts Marketing Association (AMA) /
Battersea Arts Centre / Bimhuis / London Borough of Barnet / Beeld en Geluid / Bow Arts / London
Borough of Camden / Campaign for Drawing / The Cardinall’s Musick / Cheek by Jowl / Collections
Trust / Crafts Council / Creative & Cultural Skills / Dash Arts / Het Dolhuys / Drents Museum /
Dutch Masters Foundation / Elsevier / Erasmus Trustfonds / ERRATICA / FIL Foundations / Forward
Arts Foundation / Fonds Podiumkunsten & Fonds voor Cultuurparticipatie / Free Theatre Belarus /
FUEL / G&S Vastgoed / Hartstichting / Holland Festival / House of Illustration / ING / King’s Head
Theatre / Koninklijk Concertgebouw Orkest / Koninklijk Museum voor Schone Kunsten Antwerpen
/ Land Securities / Letterkundig Museum - Kinderboeken Museum / London Film School / Mission
Models Money / MOTI-Museum / Museum of Architecture / Muziek Centrum Nederland / National
Gallery / Nederlandse Reisopera / Nationale Toneel / Nederlands Dans Theater / NEMO Science
Center / New Adventures / Nomura International / Open City Docs Fest / Opera Ballet Vlaanderen
/ Poetry International / The Photographers’ Gallery / The Print Room / Rambert Dance Company
/ Rotterdams Philharmonisch Orkest / Royal Picture Gallery Mauritshuis / Sadler’s Wells / Science
Museum / Scottish Poetry Library / Shakespeare Schools Festival / The Sixteen / Somerset House
Trust / South East Dance / Soundspace Pavilion / Reed Elsevier / Wayne McGregor | Random
Dance / Theater Instituut Nederland / Theatre Peckham / Toneelgroep Amsterdam / Trinity College
of Music / Trinity Laban / Unseen Amsterdam / Van Gogh Museum / Young Actors Theatre
07 © Wonderbird 2016
