Women face challenges in business such as gender discrimination, lack of access to capital, and difficulty competing for government contracts. They also experience hostile work environments and need to work harder to prove competence. However, in a family business context, women have advantages over non-family members to expand their careers through easier access to mentoring, training and networking opportunities from owners and senior managers. Their earning and status also depends more on their role than on gender. Common strategies for women include seeking mentors, supporting programs, and promoting female traits needed in modern organizations.