This document outlines the logo and branding design project for an annual non-profit association conference. It involves original design and layout for a logo that can be used across print, websites, signage and social media to promote the event. The design process begins with concept meetings between the convention and creative teams to discuss branding ideas, followed by rough sketches and more refined color comp concept selections that are narrowed down and finalized. Samples are provided showing application of the branding across conference programs, booth signage, and banners.