We had the great opportunity of co-presenting with Beth from Coca-Cola and a handful of other agencies operating in the co-creation space at the MRS conference in a shared session called Big Brand Co-Creation. It was a great session that we all saw as a chance to collectively raise the profile of Co-Creation as a discipline and show the extent to which it has come of age as a discipline within the industry. Each of us was charged with showing a slightly different dimension of co-creation, highlighting the scope and variety of the ways it could be used to achieve great things with big brands.
The emphasis of our paper was on taking co-creative principles of collaboration, real time, speed & open-ended thinking into a traditional insight focused brief, highlighting how co-creation was not just about bringing new ideas into a business, or a party trick for something fun and low risk, but could actually be applied at the heart of the insight function, aimed at building a complete foundation of insight.
Slides from my keynote address at the 2013 Insight One20 event in Los Angeles. This material supplements my voice over about the most impactful ways to build a lasting brand that inspires customers. At its foundation is the insight that a real brand is more than a name or a logo, it's a promise. That promise sets an expectation which the brand must meet or exceed in every brand experience. Drawing on material published in my book Brand Real, I illustrate:
1/ The importance of developing trade-offs in your brand platform. You can't be everything to everyone. The best brands pick the value they can deliver exceptionally well in every experience, often at the expense of other features and benefits.
2/ The six core themes that tend to underly every brand promise and how to differentiate between them. Your brand should revolve around one of these themes.
3/ Why credibility is an important gateway for deeper levels of brand attachment and preference. I also touch on what credibility really means -- it's a combination of trustworthiness and demonstrable expertise.
4/ How identity and creative should be tied to real, noticeable benefits in the core brand experience. I show the difference between changing a logo for the sake of being nice to look at, and changing a logo to signal a change in the core experience.
5/ Defining what brand experience really is -- how it relates to what we think, feel and do when a brand is present.
6/ How narrative and story are the language of brand experience, and how important it is to make the story come alive in the consumer's imagination. We are born with the capacity to understand everything through the lens of narrative. Your job with your brand is to activate the right narrative in the audience's head.
7/ How the experiences and stories that tap the consumer's important values create strong attachment to brands, and why attachment is the best way to measure the strength of your brand's power with your target audience.
8/ And, ultimately, how important it is to engage your employees and make them attached if you want to have a consistently strong brand experience with your customers.
Britney Dixon created a mood board showcasing different genres of music. The mood board included images and colors that represented genres such as pop, rock, country, jazz, and classical. The variety of styles presented on the board demonstrated Britney's wide range of musical tastes and interests.
Udviklingsrejse for erfarne ledere hvor du i løbet af 4 dages vandring på Grønland ved hjælp af Søren Kierkegaards eksistensfilosofi via dialog og refleksion kommer tættere på dit eget ledelses DNA og får diskuteret begreber som Inderlighed, Mod og Ydmyghed
We had the great opportunity of co-presenting with Beth from Coca-Cola and a handful of other agencies operating in the co-creation space at the MRS conference in a shared session called Big Brand Co-Creation. It was a great session that we all saw as a chance to collectively raise the profile of Co-Creation as a discipline and show the extent to which it has come of age as a discipline within the industry. Each of us was charged with showing a slightly different dimension of co-creation, highlighting the scope and variety of the ways it could be used to achieve great things with big brands.
The emphasis of our paper was on taking co-creative principles of collaboration, real time, speed & open-ended thinking into a traditional insight focused brief, highlighting how co-creation was not just about bringing new ideas into a business, or a party trick for something fun and low risk, but could actually be applied at the heart of the insight function, aimed at building a complete foundation of insight.
Slides from my keynote address at the 2013 Insight One20 event in Los Angeles. This material supplements my voice over about the most impactful ways to build a lasting brand that inspires customers. At its foundation is the insight that a real brand is more than a name or a logo, it's a promise. That promise sets an expectation which the brand must meet or exceed in every brand experience. Drawing on material published in my book Brand Real, I illustrate:
1/ The importance of developing trade-offs in your brand platform. You can't be everything to everyone. The best brands pick the value they can deliver exceptionally well in every experience, often at the expense of other features and benefits.
2/ The six core themes that tend to underly every brand promise and how to differentiate between them. Your brand should revolve around one of these themes.
3/ Why credibility is an important gateway for deeper levels of brand attachment and preference. I also touch on what credibility really means -- it's a combination of trustworthiness and demonstrable expertise.
4/ How identity and creative should be tied to real, noticeable benefits in the core brand experience. I show the difference between changing a logo for the sake of being nice to look at, and changing a logo to signal a change in the core experience.
5/ Defining what brand experience really is -- how it relates to what we think, feel and do when a brand is present.
6/ How narrative and story are the language of brand experience, and how important it is to make the story come alive in the consumer's imagination. We are born with the capacity to understand everything through the lens of narrative. Your job with your brand is to activate the right narrative in the audience's head.
7/ How the experiences and stories that tap the consumer's important values create strong attachment to brands, and why attachment is the best way to measure the strength of your brand's power with your target audience.
8/ And, ultimately, how important it is to engage your employees and make them attached if you want to have a consistently strong brand experience with your customers.
Britney Dixon created a mood board showcasing different genres of music. The mood board included images and colors that represented genres such as pop, rock, country, jazz, and classical. The variety of styles presented on the board demonstrated Britney's wide range of musical tastes and interests.
Udviklingsrejse for erfarne ledere hvor du i løbet af 4 dages vandring på Grønland ved hjælp af Søren Kierkegaards eksistensfilosofi via dialog og refleksion kommer tættere på dit eget ledelses DNA og får diskuteret begreber som Inderlighed, Mod og Ydmyghed
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
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The six step guide to practical project management
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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Wisdom leadership sahara 2014
1.
2. Her er muligheden for at opleve, gennemleve og udleve et eksistentielt
lederudviklingsforløb med afsæt i Teori U. Forløbet gennemførEs over
3 intensive moduler, hvoraf det midterste modul er et 10 dagEs retreat
i eksistentiel fordybelse i Sahara ørkenen i Marokko.
DELTAG I ET NYT EKSPLORARTIVT
OG RADIKALT ANDERLEDES
LEDERUDVIKLINGSFORLØB
FRA ANKERHUS GRUPPEN A/S
DELTAG I ET NYT EKSPLORARTIVT
OG RADIKALT ANDERLEDES
LEDERUDVIKLINGSFORLØB
FRA ANKERHUS GRUPPEN A/S
“The succEss of an intervention depends on the
interior condition of the intervenor.”
William O’Brien
WISDOM LEADERSHIPTEORI U
3. Er du klar til at tage et stort og modigt
skridt? – Et skridt som for alvor kan
forandre og transformere den måde du
oplever dig selv som menneske, agerer
som leder og ser på livet og ledelse?
Dette ”helt ud af boksen” lederudviklings-
forløb vil arbejde med den eksistentielle
dimension af lederskab. Med Teori U som
landkort, og dit højEste fremtidige poten-
tiale som kompas og Saharas storhed og
stilhed som den vitale ramme vil du få mu-
ligheden for udforske nye sider i dig selv.
Målet med denne faglige og fysiske rejse
er, at du som deltager kan fordybe dig i
praksis i alt det Teori U handler om; Du in-
viterEs til et radikalt gearskifte i dit mindset,
og til at forbinde dig til din indre kilde af vis-
7 MÅNDERS EKSISTENTIELT UDVIKLINGSFORLØB
Wisdom LeadershipWisdom Leadership
dom, til dit hjertes dybere kvaliteter og større
vilje. Forløbet leder hen i mod, at du gen-
nem din personlige transformation vil finde
ind til fornyet glæde, styrke og mod til at lede
store ydre forandringer til glæde for dig selv
og verden.
Fremtidens lederskab handler om at få vorEs
potentiale og formål til at folde sig ud på en
kreativ og bæredygtig måde i en verden der
i den grad kalder på innovativ og bevidst le-
delse fuld af visdommens og hjertets kraft.
Frugterne af dette 7 måneders forløb, er et
mere autentisk, passioneret og meningsfuldt
liv, såvel personligt som profEssionelt. Kort
sagt visdomsfuldt og tjenende lederskab af
den ankommende fremtid.
Kort sagt visdomsfuldt og tjenende leder-
skab af den ankommende fremtid.
I SAHARA 2 - 3TEORI U
4. • Modul 1: 2 1/2 dagEs internat modul i Danmark
• Deep dive læreprocEsser ml. modul 1 og 2
• Modul 2: 10 dagEs eksistentiel fordybelsesprocEs og retreat i Sahara ørkenen i Marokko
• Prototype arbejde ml. modul 2 og 3
• Modul 3: 2 dagEs internatmodul i Danmark
• Praktisk forståelse og afprøvning på egen krop af disciplinerne i Teori U
• Ekstistentiel selvindsigt som menneske og leder
• Erfaring i at agere med ydmyghed og mod i ukendt terræn
• Øget performance med afsæt i et indre bevidst eksistentielt formål
• Nyt niveau af lytning i dit lederskab
• Indre kapacitetsopbygning i forhold til forandringsledelse
• Ny bevidsthed om styrken i stilhed og væren, frem for handlen og gøren
• MindfulnEss-indsigt og praksis
OPBYGNING
UDBYTTE
WISDOM LEADERSHIPTEORI U
”Ønsker man som leder at skabe anderledEs forandringsprocEsser, der sætter
gang i en udvikling, der er autentisk og skaber reel merværdi for borgere,
medarbejdere, organisationen og én selv personligt, er Bensaids og Lars*
lederudviklings forløb i Sahara ørkenen, der tager udgangspunkt i Otto Sharmers
Teori U, det helt rigtige sted at starte”
Pernille Bo Pedersen
Slagelse Kommune
5. FAGLIGHED
PRAKSIS DISCIPLINER
De centrale praksisdiscipliner i forløbet er fordybelse og indsigt frem for overflade og viden.
Langsomhed, stilhed og tid alene er vitale kilder til fordybelsEs procEssen, især på modulet i
Sahara ørkenen. Fagligt tager forløbet afsæt i:
• Systemisk anerkendende tænkning og tilgang
• Deep dive læreprocEsser med afsæt i praksis udviklet af PrEsencing Institute
• Eksistentialisme og arketypiske spørgsmål
• Discipliner fra gamle visdomstraditioner
• MindfulnEss
• Stilheds og værensprocEsser
• Forskningsbaseret hjertetræning
• Kropsarbejde, vejrtrækning, yoga mv.
Det faglige fundament i lederudviklings-
forløbet sammenvæver på den ene side
de videnskabelige discipliner bag Teori
U, som eksempelvis nyEste viden inden-
for neurofænemologisk hjerneforskning,
herunder erkendelsEsprocEsser, kvante-
fysik og læren om levende, komplekse
systemer og på den anden side eksisten-
tialismens grundvilkår og gamle visdoms-
traditioner fra klodens naturfolk.
Rejsen omfatter dEsuden velafprøvede deep
dive læreprocEsser udviklet i Sillicon Vally
som er blevet forfinet af Presencing Institute.
Alt materiale og alle procEsser er sammensat
ud fra et ønske om at understøtte en eksplor-
ativ og innovativ tilgang og tænkning til ledelse
med et solidt fagligt forankret fundament.
Træningen i lederudviklingsforløbet er baser-
et på en praksisorienteret tilgang, der stiller
krav til en stor parathed hos den enkelte til
at afprøve nye veje og være nysgerrig på det
ukendte.
I SAHARA 4 - 5TEORI U
6. Lederudviklingsforløbet er bygget op omkring 3 moduler, hvor 1. og 3. modul
er 2 1/2 dags internatmoduler her Danmark, som finder sted på kursuscenter
i naturskønne omgivelser.
2 modul er forløbets centrale del og det forløber over 10 intensive dage i
Sahara ørkenen i Marokko, herunder et 3 dagEs solo retreat i Sahara ørkenen.
Nedenfor kan du kort læse mere om de enkelte moduler:
PROGRAMMET
1. MODUL
På dette første modul sikrEs en grundforståelse af Teori U med perspektiv til
klassiske visdomstraditioners dybe forståelse for transformationsprocEsser.
Vi vil arbejdet med udforskning af ”The Blind spots” og ”Stop downloadning”.
Vi vil arbejde med centrale arketypsiske spørgsmål og Essensen af den vis-
domsfulde leder. Endelig vil vi sikre en grundig forberedelse til deep dive lære-
procEsser, som skal finde sted imellem modul 1 og 2.
Dette omfatter Stakeholder interview, Shadowing og sensing Journy, hvilket
er kraftfulde praksisdiscipliner der understøtter den enkelte i at åbne op til det
system og den helhed du som leder er en del af og operer i.
”Shift the inner place from which you operate!”
Otto Scharmer
“Stop downloading and start listening”
Otto Scharmer
2 1/2 dags internat
WISDOM LEADERSHIPTEORI U
7. STAKEHOLDER INTERVIEW: Et dybtgående lytteprocEs-in-
terview med afsæt i inspiration fra PrEencing Institute tilgang
til stakeholder interview. Vi kombinere vores praktiske tilgang
til stakeholderinterview med forskningsbaseret hjertetræning.
SHADOWING: Det vil sige følge og skygge en anden leder i min.
1 dags varighed. Kravet til lederen er, at det er en person som du
finderekstraordinærtinspirerendeogsomstårmed-ellerharstået
med komplekse udfordringer, men performer på et højere niveau
end dig selv. Formålet er; inspiration, læring og forstyrrelse og at
understøtte ”open mind” ved at forstyrre dine mentale modeller.
SENSING JOURNY: At foretage en sanselæringsrejse af min. 1
dags varighed til et fremmed system (organisation), som enten
er en helt anden branche end din egen eller beslægtet. Kravet
til systemet er det samme som ved shadowing. Praksis og for-
målet er i overvejende grad det samme som ved shadowing.
Imellem 1. og 2. modul ligger der 3 vigtige forberedende procEsser som alle
del tagere vil gennemføre:
Bemærk: Der er mulighed for såvel individuel og gruppebaseret supervision i
forhold til deep-dive forløbet.
•
•
ARBEJDE IMELLEM MODUL 1 OG MODUL 2
•
“Vores opgave må være at udvide vores medfølelsescirkel til at omfatte alle
levenede væsner og hele naturen i al dens skønhed”
Albert Einstein
I SAHARA 6 - 7TEORI U
8. På 2. modul vil intetheden i Sahara
ørkenen danne rammen for den eksis-
tentielle fordybelse og udforskning og
der vil være indlagt et 3 dags soloretreat.
Vi intensivere procEssen med at sætte
fokus på retning og formål i forhold til
rejsen imod det højeste fremtidige po-
tentiale i forhold til dit lederskab.
Forløbet i ørkenen sigter på at fordybe
processen med at frigøre sindet fra dets
vanemæssige begrænsende fæng-
sel og hjælpe hjertEs dybere kvaliteter
frem, med henblik på at åbne mere op,
såvel overfor os selv, vores fremtid og
den helhed vi er en del af. Endelig vil vi
arbejde med at give slip på indre bar-
riere, og udfordre vores komplekse lag
af modstand, som blokerer for at vi kan
handle med mod og autencitet i alle liv-
ets mange forhold. På vejen vil vi udfor-
ske og krydse en række tærskler som
Otto Scharmer har identificeret; Først
og fremmEst vores selvretfærdige og
dømmende stemme, dernæst vores
kyniske stemme der lukker vorEs hjerte,
og sidst men ikke mindst frygtens lam-
mende stemme.
2. MODUL 10 dags internat i Sahara ørkenen i Marokko
Kort sagt, at give totalt slip og åbne op,
ind til den bevidsthedsmæssige kvalitet
Presencing, hvorfra kontakt til den ank-
ommende fremtid muliggøres.
Praktisk vil dette modul foregå i 3 loca-
tions i Sahara ørkenen.
Den første location vil være en fastliggen-
de beduin camp der ligger ca. 3 km
inde i Saharaørkenen i det sydlige Ma-
rokko, som vil være vorEs overordnede
base camp. Her vil vi arbejde de første
2-3 dage. Herfra vil vi rejse dybere ind i
ørkenen, til vores 2. location, hvor vores
team af lokale beduiner har bygget en
yderligt afsondret ørkencamp, som vil
danne rammen omkring vorEs forbere-
delse til et 3 dagEs retreat hvor hver
deltager gennemgår et retreat på egen
hånd, som bliver turens tredje location.
Herfra bevæger vi os igen langsomt til-
bage mod civilisationen via location 2 og
1.
Bemærk: Der er mulighed for såvel in-
dividuel og gruppebaseret supervision i
forhold til prototypearbejde.
MODULERTEORI U
9. På 3. og afsluttende modul vil vi arbejde
med at konkretisere de ”krystaller” du
har genereret undervejs i forløbet, ikke
mindst på det lange 10 dagEs modul i
ørkenen. Vi vil søge at styrke, bearbe-
jde og hjælpe intentionens kraft i forhold
til handlingsforpligtende aktiviteter, der
har forandringspotentiale i forhold til dit
højEste fremtidige potentiale og livs for-
mål som leder. Målet er at du som del-
tager oplever en reel og ekstraordinær
indre og ydre forskel i forhold til den hel-
hed som du er en del af.
MODUL 3
Endelig vil modulet give dig nogle ”hånd-
tag” af praksisdiscipliner til vedvarende
at skabe forandring såledEs at du støt
og roligt bevæger dig imod dit højEste
fremtidige potentiale med kapacitet til at
håndtere de udefra kommende foran-
dringer der altid vil være en del virke-
ligheden.
“Virkelig kommunikation kan kun finde sted, når der er stilhed,
men der er også noget andet og mere i denne stilhed end at
åbne hjertet og se tingene indefra”
Krishnamurti
2 1/2 DAGES INTERNAT
I SAHARA 8 - 9TEORI U
10. Lars Borgmann (f. 1967) er organi-
sations- og ledelseskonsulent med
speciale i kommunikation og organi-
sationspsykologi. Igennem de sidste
15 år har han opbygget et interna-
tionalt baseret klientel som facilitator,
underviser, træner og sparringspart-
ner for en stor gruppe af kompetente
ledere. Lars er i ånden en pioneér
inden for sit felt og går gerne den
”skæve” vej. I mere end 20 år har
han konsolideret en stor erfaring
med at gennemføre professionelle
retreats og visionquest i henholdsvis
Sinaiørkenen og i Sahara.
Lars er forfatter til en række anerkendte
ledelsEfagbøger med afsæt i systemisk
anerkendende teori og praksis; Livgiv-
ende samtaler og relationer, (Hans Re-
itzel 2010) og Velfungerende grupper
og Team (Hans Reitzel 2013) skrevet i
samarbejde med Michael Stig Ørbech,
begge tidl. partnere og stiftere af kon-
sulenthuset; Center for Facilitering.
Lars har gjort et stort arbejde for at pro-
movere facilitering som en ledelsesfa-
glighed i Danmark og har frem til 2012
siddet som formand for IAF Internation-
al, Denmark.
“Visdom er at blive så
dygtig som muligt til at
aflære det vi har lært”
AsthenEs
LARS BORGMANN
UNDERVISERE OG FACILITATORERTEORI U
11. Bensaid Vincent Jlil besidder stor faglig
dybde, og agere med udpræget ro og
nærvær, varme og humor og en anerken-
dende holdning og formår at skabe solide
rammer for procEsser og fordybelse. Ben-
said har de senEste 16 år arbejdet med
mennEskelig udvikling coaching af private
og ledere, facilitering af grupper og organ-
isationer. Bensaid er stifter virksomheden
Vincent & Partnere ApS, som udover at
dEsigne og drive komplekse forandring-
sprocEsser på det sociale velfærds om-
råde også faciliterer forløb for ledergrup-
per i indre kapacitetsopbygning omkring
fordybende og eksplorativ forandrings-
ledelse i Sahara ørkenen med afsæt Teori
U.
Bensaid er oprindelig socialpædagog og
siden uddannet systemisk- og anerkend-
ende coach fra Metropol, samt uddannet
Facilitator og procEsleder fra CENFAC,
I 1997 gennemgik Bensaid et 1-årige
forløb som privatelev hos moderne mys-
tiker med fokus på praksisdiscipliner fra
visdomstraditioner. Aktuelt er Bensaid un-
der uddannelse på et 3-årigt træningspro-
gram ”Bæredygtig Ledelse, Co-Creation
og Teori U i praksis” hos Sustainable
Co-Creation og PrEsencing Institute.
Bensaid har gennemført retreate forløb
i Danmark, Sinai ørkenen og Sahara
ørknen. Han har haft meditations praksis
siden 1997.
BENSAID VINCENT JLIL
There is a voice, that
doEsn`t use words. Listen”
Rumi
I SAHARA 10-11TEORI U
12. MÅLGRUPPE
Ledere, projektledere og konsulenter der arbejder strategisk og praktisk med
innovation, udvikling og forandring.
KVALIFIKATIONER/OPTAGELSESKRAV
Du skal have en indre tilskyndelse til at deltage på forløbet og være oprigtig
inspireret til at arbejde med dig selv og de temaer der relatere sig til dit lederskab.
Der forudsættes ingen kendskab til teori U.
HVORNÅR FINDER UDVIKLINGSFORLØBET STED
1. modul: 2 – 4. september 2014
2. modul: 24. oktober – 2. november 2014
3. modul. 4. – 6. marts 2015
PRIS FOR FORLØBET
Prisen for forløbet er kr. 44.500,-
Hertil kommer udgifter til overnatning, fuld forplejning på alle moduler, flybillet tur/retur
Danmark/Marokko, transport i Marokko, praktiske foranstaltninger i Sahara ørkenen,
beduinguides og undervisningsmaterialer, på kr. 18.200,-
Den samlede pris for hele forløbet inklusiv alt er kr. 62.700,-
Bemærk: Som nævnt under beskrivelserne af de enkelte moduler er der mulighed for at
tilkøbe supervision i forhold til hjemmearbejdet imellem modulerne.
Prisen for forløbet indeholder ikke honorar til supervision og her på påregnEs:
1 dag i grupper: kr. 16.000,-
1/2 dag i grupper: kr. 10.000,-
Individuel pr. time: kr. 1.800,-
Alle beløb er eksklusiv moms.
Såfremt du eller din organisation har behov for opdelt faktura imellem kursushonorar/afgift
og kost, logi og transport giv os da besked herom og vi vil håndterer dette behov.
 TILMELDING
Tilmelding skal ske med oplysning af fulde navn, adrEsse, fødselsdato, pas nr. email,
tlf. samt organisation og ledelsesniveau, som sendes til Ankerhus på info@ankerhus.dk
Betalingen falder i 2 rater, som forfalder til betaling såledEs: 50% opfront ved tilmelding,
og 50% senest 8 dage forud for forløbets start .
 TILMELDINGSFRIST
Der er tilmeldingsfrist senEst mandag den 30/ 06 / 2014.
Efter 8 dage modtager du meddelelse om hvorvidt du er optaget på forløbet.
 BETALINGSBETINGELSER OG AFBESTILLING
Ved tilmelding betales 50% af kursusafgiften, de resterende 50% betales senEst 8 dage
før 1. Modul i sept. 2014, jvf. betalingsbetingelser ovenfor.
Ved Frafald efter tilmelding og før opstart vil der ikke være nogen refusion.
PRAKTISKE FORHOLDTEORI U
13. SÆRLIGE FORHOLD FOR FORLØBETS 2. MODUL I SAHARA ØRKENEN
 DELTAGERANTAL
Der er plads til 14 deltager på holdet og forløbet gennemførEs ved minimum 8 deltagere.
 KONTAKTINFORMATION
Såfremt du har spørgsmål til forløbet, er du velkommen til at kontakte os
Lars Borgmann: Tlf.: 2013 8804, Email: lars@wisdompioneer.dk
Bensaid Vincent Jlil: Tlf.: 2628 3800, Email: bensaid@vincentogpartnere.dk
I SAHARA 12 - 13TEORI U
 FORSIKRING
I forbindelse med 2. modul i Sahara ørkenen i Marokko gæler følgende forsikrings-
mæssige forhold: Du er selv ansvarlig for rejseforsikring. Tjek din forsikrings police,
i forhold til, om du har rejseforsikring, og især i forhold til, om du er dækket ind ved
ophold i Afrika. Tjek også om der er særlige klausuler, som kan være relevante i
forhold til denne rejse.
Din deltagelse i rejsen, fra afgang i Kastrup Lufthavn til ankomst til Kastrup Lufthavn,
er 100% på dit eget ansvar, hvilket du skal skrive under på, i forbindelse forud for
rejsen.
HELBRED
I forbindelse med 2. modul i Sahara ørkenen i Marokko gælder følgende retningslinjer:
Det er IKKE muligt at deltage såfremt du er i behandling med livsnødvendig medicin
eller i behandling med psykofarmaka. Ved generelle helbredsproblemer, spørg din
læge til råds i forhold til vejledninger omkring din deltagelse.
SIKKERHED
Sikkerheden er af højEste prioritering, idet det er den indre procEs og rejse der er i
fokus, det er på ingen måde en adventure ”overlevelsEsagtige” rejse. Sikkerheden
er derfor prioriteret 100%, via vores tætte samarbejde med det profEssionelle hold i
campen, som ledEs af et selskab der har stor erfaring med at håndtere profEssionelle
opgaver i Sahara ørkenen.
14.
15. Nyt Nordisk Lederskab
Se flere titler og køb bøgerne på: www.ankerhus.dk
Teori U er et banebrydende ledelsesparadigme,
som Ankerhus har introduceret i Norden.
Vi praktiserer Teori U hos os selv og hos vore
kunder, der ønsker en ægte og innovativ
virksomhedskultur.
Ankerhus Gruppen A/S er Danmarks markante
konsulenthus gennem mere end 30 år.
Læs mere på www.ankerhus.dk
Ankerhus Gruppen A/S Bogøvej 15 DK-8382 Hinnerup Tel. (+45) 8698 6322 info@ankerhus.dk www.ankerhus.dk
Nyt Nordisk Lederskab
Teori U er et banebrydende ledelsesparadigme,
som Ankerhus har introduceret i Norden.
Vi praktiserer Teori U hos os selv og hos vore
kunder, der ønsker en ægte og innovativ
virksomhedskultur.
Ankerhus Gruppen A/S er Danmarks markante
konsulenthus gennem mere end 30 år.
Læs mere på www.ankerhus.dk
Nyt Nordisk Lederskab
Se flere titler og køb bøgerne på: www.ankerhus.dk
Teori U er et banebrydende ledelsesparadigme,
som Ankerhus har introduceret i Norden.
Vi praktiserer Teori U hos os selv og hos vore
kunder, der ønsker en ægte og innovativ
virksomhedskultur.
Ankerhus Gruppen A/S er Danmarks markante
konsulenthus gennem mere end 30 år.
Læs mere på www.ankerhus.dk
Ankerhus Gruppen A/S Bogøvej 15 DK-8382 Hinnerup Tel. (+45) 8698 6322 info@ankerhus.dk www.ankerhus.dk