This document provides information about Wisdom II, Inc., a company founded by Dominique Gaines and Charles Potter III that produces fashionable apparel and ideologies. It details the company's mission to evoke positive cultural change through wisdom-inspired designs. The company started by selling over 150 handcrafted garments to fellow students and now seeks microloans totaling $8,000 and $15,000 to fund inventory production and take over an existing retail store lease to expand operations.
1) Nordstrom was founded in 1901 as a small shoe store in Seattle called Wallin & Nordstrom by John W. Nordstrom and Carl Wallin. It has since grown to 292 stores across the US and Canada.
2) Nordstrom is a leading fashion retailer known for its high-end brand name products and commitment to customer service. It sells clothing, shoes, accessories and cosmetics for men, women and children.
3) While most of its sales still come from full-price Nordstrom stores, the company has expanded into Nordstrom Rack discount stores and online/private sale brands to attract more budget-conscious customers.
This document outlines Victoria's Secret's media plan to advertise their lingerie and beauty products. It analyzes their target audience, proposes a $300 million budget with 75% reach and 4 frequency, and recommends television, magazines, internet, direct mail and outdoor advertising to reach their 18-49 year old, middle-to-upper class, brand loyal customers nationwide and in top markets. The plan's goal is to increase brand awareness and drive customers to their over 1,000 stores using Victoria's Secret's iconic supermodel imagery and annual fashion show.
This document provides a character profile and insights for targeting Asian American females ages 30-35 for J. Crew's marketing. It identifies that while Asian Americans make up a large portion of J. Crew's customer base, they are underrepresented in its marketing. Key insights include that Asian American women seek classic, professional styles; value deals and discounts, especially when accessed through technology; and prefer brands that reflect their cultural identities while allowing acculturation to American lifestyles. The document recommends increasing Asian representation and offering technology-based deals to better appeal to the target demographic.
Patricia Korbackova is pitching two article ideas and potential partnerships on behalf of luxury skincare brand YASOU and holistic health brand BeHealthfulRetreat.com. For YASOU, she proposes an article listing the skin benefits of ingredients like cucumber, jojoba oil, and grapeseed oil used in their products. She offers to provide samples and DIY tips using these ingredients. For BeHealthfulRetreat, she describes their upcoming conference and brand showcase, and invites the recipient to participate and discuss partnership opportunities to market to their database promoting natural products and holistic health.
Victoria's Secret is the largest lingerie retailer in the United States, founded in 1977. It grew successful by targeting female customers and releasing a wide variety of products. However, it now faces challenges from competitors offering cheaper alternatives and changing customer preferences. To adapt, Victoria's Secret should move away from outdated concepts like angels and focus more on understanding today's women through improved customer research.
5 luxury market trends in Southeast Asia (July 2013)Publicis Beijing
Publicly available knowledge on the luxury market is typically global in nature, or focuses only on the big markets in Asia like China. However, Southeast Asia holds opportunity. This deck has been prepared specifically to provide some insight to mid-range luxury brands looking to enter the Southeast Asian markets. PLEASE CREDIT AUTHOR AND BBDO SINGAPORE IF YOU WISH TO REUSE THE INFORMATION IN THIS DECK. Thanks!
The document discusses luxury consumer trends in 2015. It identifies 7 types of luxury consumers and their spending habits. It then summarizes luxury retail trends in India, noting a focus on jewelry and cars. Several additional trends are outlined, including the importance of emotional connections to customers, focusing on comparable store and e-commerce sales, building deeper customer relationships, using visual social media like Pinterest, producing brand-safe digital content, and creating multi-screen storytelling. The document advocates for laser focus on profitable opportunities and clients rather than broad expansion.
With a flurry of activity, online vintage heats up bo f - the business of f...Veena Srinath
1) Several new online vintage clothing sites launched in late 2012, aiming to disrupt eBay's dominance in the online vintage fashion resale market. These include Byronesque, Bib and Tuck, Nifty Thrifty, Vaunte, and Shop Hers.
2) These startups see an opportunity to improve on eBay by offering a more specialized, curated experience for buyers seeking vintage fashion. They aim to make the resale process easier for both buyers and sellers.
3) As consumers buy more clothes due to fast fashion but also want to reduce waste and costs, the online resale market is growing. These new sites hope to attract those looking for alternatives to eBay for their vintage fashion needs.
1) Nordstrom was founded in 1901 as a small shoe store in Seattle called Wallin & Nordstrom by John W. Nordstrom and Carl Wallin. It has since grown to 292 stores across the US and Canada.
2) Nordstrom is a leading fashion retailer known for its high-end brand name products and commitment to customer service. It sells clothing, shoes, accessories and cosmetics for men, women and children.
3) While most of its sales still come from full-price Nordstrom stores, the company has expanded into Nordstrom Rack discount stores and online/private sale brands to attract more budget-conscious customers.
This document outlines Victoria's Secret's media plan to advertise their lingerie and beauty products. It analyzes their target audience, proposes a $300 million budget with 75% reach and 4 frequency, and recommends television, magazines, internet, direct mail and outdoor advertising to reach their 18-49 year old, middle-to-upper class, brand loyal customers nationwide and in top markets. The plan's goal is to increase brand awareness and drive customers to their over 1,000 stores using Victoria's Secret's iconic supermodel imagery and annual fashion show.
This document provides a character profile and insights for targeting Asian American females ages 30-35 for J. Crew's marketing. It identifies that while Asian Americans make up a large portion of J. Crew's customer base, they are underrepresented in its marketing. Key insights include that Asian American women seek classic, professional styles; value deals and discounts, especially when accessed through technology; and prefer brands that reflect their cultural identities while allowing acculturation to American lifestyles. The document recommends increasing Asian representation and offering technology-based deals to better appeal to the target demographic.
Patricia Korbackova is pitching two article ideas and potential partnerships on behalf of luxury skincare brand YASOU and holistic health brand BeHealthfulRetreat.com. For YASOU, she proposes an article listing the skin benefits of ingredients like cucumber, jojoba oil, and grapeseed oil used in their products. She offers to provide samples and DIY tips using these ingredients. For BeHealthfulRetreat, she describes their upcoming conference and brand showcase, and invites the recipient to participate and discuss partnership opportunities to market to their database promoting natural products and holistic health.
Victoria's Secret is the largest lingerie retailer in the United States, founded in 1977. It grew successful by targeting female customers and releasing a wide variety of products. However, it now faces challenges from competitors offering cheaper alternatives and changing customer preferences. To adapt, Victoria's Secret should move away from outdated concepts like angels and focus more on understanding today's women through improved customer research.
5 luxury market trends in Southeast Asia (July 2013)Publicis Beijing
Publicly available knowledge on the luxury market is typically global in nature, or focuses only on the big markets in Asia like China. However, Southeast Asia holds opportunity. This deck has been prepared specifically to provide some insight to mid-range luxury brands looking to enter the Southeast Asian markets. PLEASE CREDIT AUTHOR AND BBDO SINGAPORE IF YOU WISH TO REUSE THE INFORMATION IN THIS DECK. Thanks!
The document discusses luxury consumer trends in 2015. It identifies 7 types of luxury consumers and their spending habits. It then summarizes luxury retail trends in India, noting a focus on jewelry and cars. Several additional trends are outlined, including the importance of emotional connections to customers, focusing on comparable store and e-commerce sales, building deeper customer relationships, using visual social media like Pinterest, producing brand-safe digital content, and creating multi-screen storytelling. The document advocates for laser focus on profitable opportunities and clients rather than broad expansion.
With a flurry of activity, online vintage heats up bo f - the business of f...Veena Srinath
1) Several new online vintage clothing sites launched in late 2012, aiming to disrupt eBay's dominance in the online vintage fashion resale market. These include Byronesque, Bib and Tuck, Nifty Thrifty, Vaunte, and Shop Hers.
2) These startups see an opportunity to improve on eBay by offering a more specialized, curated experience for buyers seeking vintage fashion. They aim to make the resale process easier for both buyers and sellers.
3) As consumers buy more clothes due to fast fashion but also want to reduce waste and costs, the online resale market is growing. These new sites hope to attract those looking for alternatives to eBay for their vintage fashion needs.
The document summarizes the early settlement and development of the Chesapeake Bay colonies of Virginia and Maryland in the 17th century. It describes the founding of Jamestown in 1607, the difficult early years of disease and starvation, the growing tobacco industry, the introduction of slavery and indentured servitude, conflicts with Native Americans, the establishment of representative government, and the growth of racial slavery and the plantation system. It also discusses the founding of Maryland for Catholic settlers in 1634 and its policy of religious toleration.
This slideshow presentation instructs viewers to wait for music to begin playing automatically after 6 seconds or press a key to advance slides manually, and enjoy looking at the pictures while listening to the music. It also notes that pressing the Esc key can end the presentation early, and hopes that the viewer had fun with the cartoon classics show.
The document provides an executive summary and advertising campaign recommendations for the Friendly City Food Co-op (FCFC) created by SMADvertising. The goals are to increase membership to 1,000 shareholders, raise awareness of co-ops, and educate people on the benefits of membership. The primary target is middle-income women aged 30-55, and secondary targets are Mennonites/local farmers and academia. Recommended strategies include a Facebook fan page, YouTube video, online brochure and ads, print materials, and a news release to help meet membership goals.
How to generate leads using search and social mediaInTouch
How to Generate Leads Using Search and Social Media - Brian Carroll invites Todd Lebo and Jen Doyle of MarketingSherpa to show how to effectively deploy a search and social media campaign to generate leads.
A Novel Saltwater AOC Assay for Optimizing Desalination R/O PretreatmentAmerican Water
Presented at the May 24, 2010 14th Annual Water Reuse & Desalination Research Conference in Tampa Bay, FL. The title of the talk was "A Novel Saltwater AOC Assay for Optimizing Desalination R/O Pretreatment" and described a new way of measuring small organic carbon molecules in seawater that serve as food for bacterial growth. Growth of the bacteria on reverse osmosis membranes used to treat the seawater causes clogging problems and increases the energy required (and greenhouse gas emissions) and maintenance (more frequent cleaning).
This case study involves valuing Nike through a series of problems completed over several lectures. In this problem, the student is asked to calculate Nike's cost of capital. The student estimates Nike's beta as 0.889 based on 60 months of market data. Using a risk-free rate of 2.48% and market risk premium of 4.5%, the cost of equity is calculated as 8.38%. Debt values are adjusted to include operating leases and stock options. Weighted averages are calculated, with the full WACC equaling 7.68%. Details of the calculations are provided in an appendix.
New Rules for Selling to Crazy Busy ProspectsInTouch
This document discusses new rules for selling to busy prospects. It notes that prospects have little time and can quickly change priorities. It recommends using a "SNAP" approach when selling: keep communications simple, invaluable, aligned with priorities, and focused on the priority or "go zone". The SNAP approach minimizes options and complexity in communications. It also suggests identifying trigger events to launch sales campaigns and providing value upfront without making prospects search for it.
5 Steps to Creating a Lead Gen Machine & the Predictable Rev that CEO's LoveInTouch
The document outlines a 5 step process for creating a lead generation machine and predictable revenue. The steps are: 1) discover your company's unique purpose and value proposition, 2) distinguish between different types of leads like "seeds, nets, and spears", 3) specialize different sales roles to ensure each lead gets attention, 4) build an outbound sales process using email and referrals, and 5) become indispensable to the CEO by focusing on revenue, talent, and predictable results. The document provides examples and guidelines for implementing each step to build a scalable sales process.
1. It fosters civic engagement and participation. Involving youth in leadership roles and decision-making encourages long-term civic involvement.
2. It brings new perspectives and ideas. Young people bring a fresh point of view that can help address issues in new ways.
3. It develops future leaders. Providing leadership opportunities for youth helps develop important leadership skills that will benefit their future careers and communities.
Sidy Outfitters aims to provide outdoor sporting goods to customers traveling through Kamas, Utah on their way to outdoor destinations. The business would focus on fishing and hunting supplies initially and expand to other sports over time. It would offer tried products and services like a shooting range and fishing pond. The location in Kamas is ideal as it is a hub for those accessing outdoor areas in the Uinta Mountains. The business would carry well-known brands and compete on quality and price with major retailers while benefitting from local customers and tourists to Park City. Success would require establishing partnerships, permits, and a strong management team focused on customer service.
Essay On Role Of Information Technology In EducationMonica Hawkins
Here are some key factors that affect human capacity:
- Height - Taller people generally have larger lung volumes and can blow more air into a balloon in one breath. Their vital capacity is higher. This is because taller people have longer airways and larger chest cavities allowing their lungs to expand more.
- Age - Vital capacity tends to decline with age as the lungs and chest wall become less elastic. Older people cannot inflate their lungs as much as younger individuals.
- Fitness level - More fit and active individuals who engage in regular cardiovascular exercise tend to have higher vital capacities due to stronger respiratory muscles and more efficient gas exchange.
- Lung size - People with naturally larger lungs due to genetics can
Personal Narrative Essay 3Rd Grade. Online assignment writing service.Emily Custard
The document describes a philosophical travel journal where the author visits three societies each based on the philosophies of Plato, Soren Kierkegaard, and Friedrich Nietzsche, noting that the first society of Plato's Republic had residents who sought truth through dialectic and structured their city as outlined in The Republic, specializing in different tasks.
Henry Gutierrez MAR 4203Professor Carlos ErbanCompany SusanaFurman449
Dollar Tree is a discount variety store chain headquartered in Chesapeake, Virginia that operates over 15,000 stores across North America. The company was founded in 1986 and has expanded rapidly through acquisitions of other dollar store chains. Dollar Tree aims to offer customers value by selling all products for $1 and uses a logistics network to supply thousands of stores. The company has a mission of operating profitably while empowering employees and dealing with others honestly.
My Miny Me is a boutique that sells high-fashion children's clothing and accessories. It is proposing to open a store in Greenbelt, Maryland. The store will target mothers who want their daughters to wear runway fashions and cultivate their taste. The proposed location has good foot traffic and nearby demographics of professionals and families with income averaging $82,000. The store will focus on limited inventory of select designer brands to channel trends and offer private shopping and birthday party experiences.
Qudini Samsung KX Future of Retail Leaders Breakfast Presentation by Imogen W...Qudini
On Wednesday 23 October, Qudini hosted a breakfast event for retail leaders alongside Samsung's Customer Experience and Showcase teams at the Samsung KX space in King's Cross.
The Future of Retail event included insights from Qudini's CEO and Co-Founder, Imogen Wethered, who shared some interesting insights into why retailers are transforming "shops" into spaces for brand relationships, community and inspiration.
Read her speech here and let us know what you think. For more information about Qudini, visit our website: www.qudini.com
The document summarizes the early settlement and development of the Chesapeake Bay colonies of Virginia and Maryland in the 17th century. It describes the founding of Jamestown in 1607, the difficult early years of disease and starvation, the growing tobacco industry, the introduction of slavery and indentured servitude, conflicts with Native Americans, the establishment of representative government, and the growth of racial slavery and the plantation system. It also discusses the founding of Maryland for Catholic settlers in 1634 and its policy of religious toleration.
This slideshow presentation instructs viewers to wait for music to begin playing automatically after 6 seconds or press a key to advance slides manually, and enjoy looking at the pictures while listening to the music. It also notes that pressing the Esc key can end the presentation early, and hopes that the viewer had fun with the cartoon classics show.
The document provides an executive summary and advertising campaign recommendations for the Friendly City Food Co-op (FCFC) created by SMADvertising. The goals are to increase membership to 1,000 shareholders, raise awareness of co-ops, and educate people on the benefits of membership. The primary target is middle-income women aged 30-55, and secondary targets are Mennonites/local farmers and academia. Recommended strategies include a Facebook fan page, YouTube video, online brochure and ads, print materials, and a news release to help meet membership goals.
How to generate leads using search and social mediaInTouch
How to Generate Leads Using Search and Social Media - Brian Carroll invites Todd Lebo and Jen Doyle of MarketingSherpa to show how to effectively deploy a search and social media campaign to generate leads.
A Novel Saltwater AOC Assay for Optimizing Desalination R/O PretreatmentAmerican Water
Presented at the May 24, 2010 14th Annual Water Reuse & Desalination Research Conference in Tampa Bay, FL. The title of the talk was "A Novel Saltwater AOC Assay for Optimizing Desalination R/O Pretreatment" and described a new way of measuring small organic carbon molecules in seawater that serve as food for bacterial growth. Growth of the bacteria on reverse osmosis membranes used to treat the seawater causes clogging problems and increases the energy required (and greenhouse gas emissions) and maintenance (more frequent cleaning).
This case study involves valuing Nike through a series of problems completed over several lectures. In this problem, the student is asked to calculate Nike's cost of capital. The student estimates Nike's beta as 0.889 based on 60 months of market data. Using a risk-free rate of 2.48% and market risk premium of 4.5%, the cost of equity is calculated as 8.38%. Debt values are adjusted to include operating leases and stock options. Weighted averages are calculated, with the full WACC equaling 7.68%. Details of the calculations are provided in an appendix.
New Rules for Selling to Crazy Busy ProspectsInTouch
This document discusses new rules for selling to busy prospects. It notes that prospects have little time and can quickly change priorities. It recommends using a "SNAP" approach when selling: keep communications simple, invaluable, aligned with priorities, and focused on the priority or "go zone". The SNAP approach minimizes options and complexity in communications. It also suggests identifying trigger events to launch sales campaigns and providing value upfront without making prospects search for it.
5 Steps to Creating a Lead Gen Machine & the Predictable Rev that CEO's LoveInTouch
The document outlines a 5 step process for creating a lead generation machine and predictable revenue. The steps are: 1) discover your company's unique purpose and value proposition, 2) distinguish between different types of leads like "seeds, nets, and spears", 3) specialize different sales roles to ensure each lead gets attention, 4) build an outbound sales process using email and referrals, and 5) become indispensable to the CEO by focusing on revenue, talent, and predictable results. The document provides examples and guidelines for implementing each step to build a scalable sales process.
1. It fosters civic engagement and participation. Involving youth in leadership roles and decision-making encourages long-term civic involvement.
2. It brings new perspectives and ideas. Young people bring a fresh point of view that can help address issues in new ways.
3. It develops future leaders. Providing leadership opportunities for youth helps develop important leadership skills that will benefit their future careers and communities.
Sidy Outfitters aims to provide outdoor sporting goods to customers traveling through Kamas, Utah on their way to outdoor destinations. The business would focus on fishing and hunting supplies initially and expand to other sports over time. It would offer tried products and services like a shooting range and fishing pond. The location in Kamas is ideal as it is a hub for those accessing outdoor areas in the Uinta Mountains. The business would carry well-known brands and compete on quality and price with major retailers while benefitting from local customers and tourists to Park City. Success would require establishing partnerships, permits, and a strong management team focused on customer service.
Essay On Role Of Information Technology In EducationMonica Hawkins
Here are some key factors that affect human capacity:
- Height - Taller people generally have larger lung volumes and can blow more air into a balloon in one breath. Their vital capacity is higher. This is because taller people have longer airways and larger chest cavities allowing their lungs to expand more.
- Age - Vital capacity tends to decline with age as the lungs and chest wall become less elastic. Older people cannot inflate their lungs as much as younger individuals.
- Fitness level - More fit and active individuals who engage in regular cardiovascular exercise tend to have higher vital capacities due to stronger respiratory muscles and more efficient gas exchange.
- Lung size - People with naturally larger lungs due to genetics can
Personal Narrative Essay 3Rd Grade. Online assignment writing service.Emily Custard
The document describes a philosophical travel journal where the author visits three societies each based on the philosophies of Plato, Soren Kierkegaard, and Friedrich Nietzsche, noting that the first society of Plato's Republic had residents who sought truth through dialectic and structured their city as outlined in The Republic, specializing in different tasks.
Henry Gutierrez MAR 4203Professor Carlos ErbanCompany SusanaFurman449
Dollar Tree is a discount variety store chain headquartered in Chesapeake, Virginia that operates over 15,000 stores across North America. The company was founded in 1986 and has expanded rapidly through acquisitions of other dollar store chains. Dollar Tree aims to offer customers value by selling all products for $1 and uses a logistics network to supply thousands of stores. The company has a mission of operating profitably while empowering employees and dealing with others honestly.
My Miny Me is a boutique that sells high-fashion children's clothing and accessories. It is proposing to open a store in Greenbelt, Maryland. The store will target mothers who want their daughters to wear runway fashions and cultivate their taste. The proposed location has good foot traffic and nearby demographics of professionals and families with income averaging $82,000. The store will focus on limited inventory of select designer brands to channel trends and offer private shopping and birthday party experiences.
Qudini Samsung KX Future of Retail Leaders Breakfast Presentation by Imogen W...Qudini
On Wednesday 23 October, Qudini hosted a breakfast event for retail leaders alongside Samsung's Customer Experience and Showcase teams at the Samsung KX space in King's Cross.
The Future of Retail event included insights from Qudini's CEO and Co-Founder, Imogen Wethered, who shared some interesting insights into why retailers are transforming "shops" into spaces for brand relationships, community and inspiration.
Read her speech here and let us know what you think. For more information about Qudini, visit our website: www.qudini.com
Essay On Cricket World Cup 2014. Online assignment writing service.Melissa Ford
The passage discusses the pros and cons of baseball as America's pastime sport. It notes that while baseball has over 500 million fans worldwide and is strongly associated with springtime in American culture, other countries have different popular sports based on their own cultures. The essay seems poised to examine both the appeal of baseball but also how its popularity is limited mainly to the United States.
The document discusses the rise of crowdfunding and how it has disrupted and disintermediated traditional financial intermediaries. It describes how early crowdfunding platforms in the 2000s allowed people to donate or invest small amounts in projects and receive rewards. This led to the growth of major crowdfunding sites like Kickstarter and peer-to-peer lending platforms like LendingClub and Kiva. The document argues that crowdfunding has made it possible to access capital outside of traditional sources and will continue growing as a new funding mechanism, similar to how eBay and Amazon disrupted retail markets.
This is a campaign designed by myself, Shannon Marks, AJ Sparks, and Wesley Rogers. We created this in our Communications 412 class. It's the culmination of our semester of hard work. The campaign is a great example of what can be done on a small campus and for non-profit organizations.
Joanna Lord, VP Marketing, Porch - The Future of BrandTraction Conf
Porch VP Marketing, Joanna Lord discusses what the best brands in the world are doing to help them leap ahead of competition and stay relevant in today's noise ecosystem. Visit: http://tractionconf.io
Printable Stationary Paper Borders For Paper ChristmJasmine Dixon
The document summarizes the themes and plot of Giovanni Boccaccio's Decameron. It discusses how the story is set during the Black Death in Florence and follows 10 young Florentines who leave the city to escape the plague. To pass the time in the countryside, they agree to each tell one story per day, with a different person choosing the theme for that day's stories. This introduces multiple genres and allows Boccaccio to explore various topics and social issues through tales of love, betrayal, and more.
The passage discusses how moral behavior can be inhibited by heuristics, which are mental shortcuts that simplify cognitive tasks but do not always lead to optimal outcomes. It provides the example of the bystander effect as a heuristic that can inhibit helping behavior. To address this, the passage recommends establishing eye contact with potential victims, using a confident voice to take charge of the situation, and delegating tasks to others to ensure someone helps. Overall, the passage examines how heuristics can undermine moral behavior and offers strategies to overcome their negative effects in emergency situations.
Adorable Annie's is relocating from Fairfax, VA to Greenbelt, MD and revamping its business model. The new location in Greenbelt offers opportunities that the original VA store did not, being strategically located near shopping centers without direct high-end competitors. The marketing plan outlines conducting market research, targeting fashionable mothers and daughters with designer apparel priced from $40-250, and promoting through social media, events, and partnerships to reach $1 million in sales over five years. A new investor, Winnie & Co., will provide $300,000 for inventory and marketing in exchange for executive control over finances while the original owners maintain staffing responsibilities.
UnityNet World Environment Day Abraham Project 2024 Press ReleaseLHelferty
June 12, 2024 UnityNet International (#UNI) World Environment Day Abraham Project 2024 Press Release from Markham / Mississauga, Ontario in the, Greater Tkaronto Bioregion, Canada in the North American Great Lakes Watersheds of North America (Turtle Island).
Bienestar Financiero al servicio de su jubilación anticipada
Pago de su 🏡
Estudio de sus hijos
Directamente a tu cuenta bancaria
Con Tesorería Auditoria Jurídica comercial
Administración de carteras
Apalancamiento Financiero
Desarrollo de tu marca personal
Acceso a Desarrollo de varias industrias
Cuentas bancarias
Estructuras Físicas en USA y en América Central
Avalado por Bolcomer
Puesto de Bolsa Comercial
Turismo
Y mucho más
Link de registro
https://business.myinfinity.global/maurod8/
https://therusnetwork.com/
Contacto:
https://goo.su/pzm1fja
1. Ancient Values. Modern Thoughts. www.WISDOM-ATHENA.com Presented By Wisdom II, Inc.
2. Company Profile: Mission Our overall goal is to evoke positive change in the actions and psyche of our culture and other like minds through the application of WISDOM.
3. Brand Synopsis Like Athena the Goddess of Wisdom, we of Wisdom II, Inc. plan to bring about an era of quality, truth, and liberation during a period of chaos. We take it a step beyond garments. We produce fashionable styles and ideologies that our culture believe in and live by on a daily basis. Our truths provoke thought and possible frustration, nevertheless revitalizing the viewer's perception and attention to detail.
4. History History has shown that power lies within words. While students at Hampton University, Dominique Gaines, a soft spoken artist, and business savvy Charles Potter III fused their natural born talent with the noble cause of indirectly enlightening their peers with the influence of words through fashion. “We are made wise not by the recollection of our past, but by the responsibility for our future.” ~George Bernard Shaw
6. Product History100% Hand Crafted custom garments Wisdom II, Inc. sold well over a documented 150 hand crafted garments to fellow pupils after designs caught the eyes of their comrades. With prices ranging from $40-$100 partnered with Dominique’s lucrative business of cutting hair on campus the two became fully aware of the potential of mass production and a retail hub to house apparel while providing grooming services.
7. Wisdom II, Inc. Subdivision Wisdom II, Inc. recently developed a subdivision, Wisdom Clothing Group, within the organizational structure. Wisdom Clothing Group is a creative Consulting/PR company. It acts as domestic liaison for Bangkok apparel manufacturer Pop Holding 1999. Servicing apparel companies and design institutions emerging and existing to and fro. The following are examples of WCG’s services (not limited to): 1. Apparel Manufacturing- Example of Pop Holding 1999 services. Emerging clothing line Kaye Dane’ www.kaydaneonline.com 2. Celebrity Placement- Sure brand clothing placement on Platinum Interscope R&B Artist Sammie (Bush), as seen on his www.myspace.com/sammieforever page with 4,246,716 views and counting 3. Product Placement-Adrenaline clothing placed in Dr. Denim Inc.’s USA Boutique. Dr. Denim, Inc. operates over 25 retail outlets nationwide. www.drdenim.com 4. Design Services- Illustration, Graphic Design, sample making.
8. Executive Snap ShotCharles Potter III Mortgage Loan Officer Licensed realtor of Delaware Co-founder PB Development, currently partners with a 501(c) non profit titled Housing Helpers. A native of Wilmington, DE. Charles received his Bachelor of Science degree from the University of Delaware’s College of Public Policy and Urban Affairs, with a major in Leadership. Charles appreciates the legacy of accomplishment he inherits from his parents. His mother, Velda Jones-Potter is a former corporate executive who currently serves as Treasurer for State of Delaware, and his father, Charles Potter Jr. is a 25 year experienced Insurance Broker and City Councilman. www.vote-velda.comwww.charlespotterjr.com
9. Executive Snap ShotDominique Gaines Creative Consultant Free lance artist Founder of Wisdom Clothing Group Barber Dominique hails from a strong family lineage of African-American pioneers and entrepreneurs. Dominique’s great grandfather and grandfather became the first minorities in Wilmington, Delaware to operate multiple businesses through a chain of successful barbershops. His grandmother made educational history as one of the first African American students to attend Clarion University in Pennsylvania. http://media.clarion.edu/beyond/07_06/newsbriefs-updates-greek.pdf http://www.hsd.org/EastSide/EastSide_Gallery_25.htm An Atlanta, GA transplant Dominique has fine tuned his eye for art through visual communications career studies at Hampton University School of Business and Graphic Design program.
10. Accomplishments Wisdom II, Inc.’s clothing brands Wisdom & Athena were recently featured in the popular Floss Magazine. Wisdom and Athena were recognized as a promising, up and coming entity in the fashion world. Though the brand has yet to officially debut their mass produced line, they have already been featured in several fashion related blogs and online periodicals with many more to come. www.yrbmag.com www.coloroflifephotography.blogspot.com www.designyoutrust.com www.factandfiction.blogspot.com To name a few….. ”Discipline is the bridge between goals and accomplishment.” ~Jim Rohn
12. In Demand Over 15 retailers nationwide await Wisdom & Athena apparel, not including online retailers who have requested to carry the premium product. Social networking sites such as www.facebook.com have brought an onslaught of requests for Wisdom & Athena’s product as well. To the right are some of the retail establishments who desire to sell Wisdom & Athena garments. “When you discover you mission, you feel its demand It will fill you with enthusiasm and a burning desire to get to work on it.” ~W. Clement Stone
13. Solution 1Micro loan A micro loan of $8,000 is requested in order to competitively compete in the market place and fulfill the demand of Wisdom & Athena. This micro loan would go toward the following: Inventory of 800 units 16 designs (8 female, 8 male) Yielding a revenue of $28,000 Pricing 400 male units with a suggested retail price of $40 400 female units with a suggested retail price of $30 Marketing; gorilla, internet, SEO, SEM, photo shoot, print, point of purchase “Money is like manure; it's not worth a thing unless it's spread around encouraging young things to grow.“ ~Thornton Wilder
14. Units Sold vs. Revenue Y-axis represents revenue in dollars X-axis represents number of units sold The far right axis represents the increase of revenue in dollars with units sold. Wisdom II, Inc.’s goal is to sell out of a production run of 800 units every three months (each season). Channels of distribution: Online Wholesale Consignment
15. Micro Loan Payback Loan Amount: $8,000 Interest and payment terms negotiable Fixed Cost/(Price-Variable Cost)= Break even calculation Fixed Cost= $8,000 Loan Variable Cost= $10 Creation/graphic shirt Online Retail Store Average Revenue Per Sale (female unit): $30 Female $8,000/($30-$10)= 400 Units Approximately 400 units sold would allow Wisdom II, Inc. to break even yielding a revenue of $12,000.00. Average Revenue Per Sale (male unit): $40 Male $8,000/($40-10)= 267 Units Approximately 267 units sold would allow Wisdom II, Inc. to break even yielding a revenue of $10,680.00. Wholesale (minimum order of 10 units in order to receive wholesale break) Average Revenue Per Sale: $17 8,000/($17-$10)= 1,143 units Approximately 1,143 units sold would allow Wisdom II, Inc. to break even yielding a revenue of $19,431.00. Consignment Average Revenue Per Sale: $20 $8,000/($20-$10)= 800 units Approximately 800 units sold would allow Wisdom II, Inc. to break even yielding a revenue of $16,000.00. Incorporating three channels of distribution Wisdom II, Inc.’s goal is to sell out of production runs of 800 units each season. An apparel sales season last 3 months.
16. Opportunity A leasing opportunity in Atlanta, Georgia’s Perimeter Mall currently exist. Through cultivating a relationship with current store owner Jakkrit Tuanphakedee, Jakkrit has offered Dominique to take over his lease in the retail outlet. The store sits perched on Perimeter Mall’s second floor next door to Bloomingdales and Anthropology. On the same wing as popular retail establishments Nordstrom, Metro Park, Lucky Brand, Zara, and Apple who all bring foot traffic of our ideal customer towards current retailer Adrenaline. Adrenaline’s lease is up for resigning at the end of April 2010, with the succession of Dom and Wisdom II, Inc. the retail store will operate and flourish under a new name and energy. “Small opportunities are often the beginning of great enterprises.” ~Demosthenes
17. Solution 2 Micro Loan In order to take over as the tenant we are asked to pay in the amount of $15,000.00. $15,000.00 would include two months rent March and April in the amount of $3,800.00/mo totaling $7,600.00. The remaining $7,400 would go towards securing 47 Wall mounted hanger racks, 10 tables, 7 racks, a security system and cash register. The $7,400 also secures Adrenaline’s current inventory which consist of approximately 2,000 plus garments. Adrenalines existing inventory will go on sale at $10-15, or 2 for $25 (potential revenue of $20,000) Remaining apparel from the liquidation sale will be sold to other retail outlets at a generous wholesale price. Apparel left from liquidation and wholesale efforts will be sold to retailers such as Plato’s Closet and Rag-O-Rama who purchase used clothing at $2.50-5.00 per unit. Upon flushing out old inventory Wisdom II will bring in several notable and emerging clothing brands in on a no cost up front consignment basis. Wisdom II, Inc will also carry popular brands such as LRG, Blac Label, Mek Denim, 10 Deep, and Obey to name a few.
18. Retail Opportunity Perimeter Mall Flagship Store: Average Revenue P/S: $35 6,400/($35-$17) Fixed Cost Rent-$3,000 Utilities-$800 Contractors-$2,100 -Misc.-$500 $6,400/mo. Variable Cost Creation-$10 Misc-$1.00 Merchant-3% (1.05) Tax- $5.00 $17.00 (17.05) 6,400/18= 356 356 Units sold per month would allow Wisdom II, Inc. successfully operate paying two employees while yielding a profit of $6,408.00, and revenue of $12,460.00 per month.
19. Retail Store Forecast The Effect of the Apparel Sales Calendar on Revenue Y-axis represents predicted units sold X-axis represents Months in sales year The far right axis represents the increase of revenue in dollars per month. The data as seen on the graph is a representation of revenue per month based on the apparel sales calendar. In a years time Wisdom II, Inc.’s retail outlet forecast a revenue of $183,610.00. (not including up sale niche) August- Back to school shopping November- Beginning of holiday season December- Holiday shopping January- Holiday and winter clearance sales. Channels of Distribution: Flagship Retail Online Wholesale/consignment Drop shipment
20. Retail Niche Wisdom II, Inc.’s ideal flagship store incorporates various up sell strategies. Such as a multi-cultural barbershop. Housing 4-5 barber chairs. The weekly rent on the chairs would start at 150 a week (approximately $2,400/mo.). In turn supplementing the rent on top of retail sales. The customer lounge area will cater to their waiting time with arcade games and complimentary beverages. This will make the store ideal for numerous walks of life. For the person who never has enough time in the day, we are a true one stop shop. Patrons may walk in with a bad hair day and wardrobe malfunction and walk out shining like a brand new penny freshly shaved with the latest attire. The woman who loves to multi task may let her child’s hair be cut while she walks next door to shop for work clothes. The male who dreads going to the mall with his significant other has the ability to get freshly groomed and watch the game. We may co-op & cross market with existing stores in the mall such as tuxedo shop where we may offer groomsmen & prom packages. Or electronic boutique where customers may test out the latest video games.
21. FUNDINGWe invite you to be a part of our noble cause Investors Investors may receive a 20%-25% return on their loan contribution. Pay out terms are negotiable. Donations Donations of $25.00 or more comes with a garment of contributors choice. Donors may choose the garment that best suits them by viewing Wisdom & Athena’s 2010 Look book. $25- one garments $40- two garments $60- three garments $80- four garments $100- five garments ……..So on and so forth Wisdom II, Inc. is raising money through www.40billion.com. Please participate in the fundraiser by clicking the link below, and consider making a gift contribution or loan towards the target of $20,000 to help us get to the next level. Then fundraiser ends on 3/20/2010. http://www.40billion.com/view_raise_invited.asp?rid=840631080_202201019546&emailD=wisdom2inc@gmail.com We of Wisdom II, Inc. thank you in advance for your time, consideration, donations, and loans.
22. Contact Information We of Wisdom II, Inc. look forward to speaking with you, and answering every question or concern. Ph: 1-877-723-4775 Email: Wisdom2inc@gmail.com You may learn more about Wisdom II, Inc. at the following links: www.wisdom-athena.com www.facebook.com – Wisdom Athena www.linkedin.com/in/wisdom2athena Wisdom II, Inc. business plan available upon request. I have learned, that if one advances confidently in the direction of his dreams, and endeavors to live the life he has imagined, he will meet with a success unexpected in common hours. ~ Henry David Thoreau