4. In China, LBS is getting popular too, but only in those iPhone & Android cities.
5.
6. There are Foursquare copycats for sure. They grow very fast with SNS referrals. 玩转四方 even picked the direct translation of Foursquare as its name. 街旁 grows faster as a late comer. Its seeding strategy follows Kaixin001’s early stage. They activate the existing SNS users by allowing user to link with SNS account.
7. Big names include LBS to add values to their core services. 大众点评 integrated “check-in” into its mobile application, which seems to be a perfect match. (Actually it copies Yelp!) 开心网 integrated “check-in” into its micro-blogging service. The GPS detection accuracy is a bit disappointing.
9. Our previous M Twitter idea was inspired by Mobile Twitter but actually goes beyond A special add-on to existing Renren mobile application. It’s a combination of Facebook Places (tagging function) and Sina Twitter (snap function).
10. It could be even bigger. A McDonald’s brand geo-social network that drives business. McDonald’s Badges People check in to get coupon. More check-ins, more discount such as: Micro-blogging What’s in your mind now. Share it and win a badge. Store King Become a king with most check-ins. You can enjoy 50% off every purchase. Special Activation Designed for new product launch as a way to engage our TA. Renren Deep Integration Use Renren Connect allowing people to log in with Renren account to enjoy special functions and get Renren points. Meet-up Rewards Tag a friend with you to get special offer. Event Create a gathering among friends. Table Stories Share your McDonald’s stories to Renren friends. Other Integration Link with your other SNS accounts. All the actions will be broadcasted to Kaixin001, Sina Twitter, Douban and etc. Store Locator Find your nearest McDonald’s store and tell friends you are going.
11. In the future, it can integrate all the current separate promotions. MDS Mobile order VIP Card Barcode system + in-store scanner McDonald’s TV In-store wifi + special accounts Joint Promotion Hidden coupon for other brands
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