Argentina has significantly grown its wine tourism industry in recent years. The number of tourists visiting wineries in Mendoza province increased 57.5% in the first half of 2010 compared to the previous year. Factors contributing to wine tourism's success include Argentina's diverse wine regions with stunning landscapes, growing global wine consumption, and consumers' interest in a wine's origin. Wine tourism now brings over $1 billion annually to Mendoza's economy and represents 8% of Argentina's total exports and 7% of its GDP.
1) The ancient technique of fermenting wine in large clay vessels (kvevri) that has been used in Georgia for 8,000 years could help boost Georgian wine tourism and exports.
2) Promoting kvevri winemaking as a unique Georgian tradition has the potential to attract international wine tourists looking to experience new flavors and cultures, similar to how wine tourism has boosted economies in other countries like California and New Zealand.
3) Industry groups in Georgia are working to promote kvevri winemaking through international conferences, familiarization trips for wine experts, and a database of kvevri wineries to showcase Georgia's wine history and make it a globally recognized wine tourism destination.
This document discusses wine clusters and provides examples of clusters in different regions. It focuses on the potential for a wine cluster in Ontario, Canada. The key points are:
1) Wine clusters connect related companies in the industry to strengthen the market and attract investment.
2) Ontario is well-suited for a wine cluster due to its viticultural areas and research institutions.
3) Developing a wine cluster in Ontario could help promote tourism and marketing of Ontario wines.
Tendències Enotur, newsletter on wine tourism, edited by Consortium MCTUR from the Science and Technology Park for Tourism and Leisure. Edition of issue 3-4, from may to december 2012
The document outlines the history and future of Port and Douro wines. It notes the founding of the Douro Demarcated Region in 1756 and key events like the research on grape varieties in 1981 and export of Port wine from Douro valley in 1986. It also discusses initiatives like establishing enology degrees in 1989. Looking ahead, it predicts that exports will continue growing, wine production will focus more on consumer preferences, and tourism and internet will help connect consumers to producers.
This document summarizes the key characteristics of La Rioja, Spain as a leading wine tourism destination. Specifically, it notes that La Rioja encompasses territories in three regions, with over 60,000 hectares of vineyards and 600 wineries. The region has a long history of wine production, receiving its DOCa designation in 1991. The autonomous community of La Rioja has implemented policies to strengthen wine tourism, such as clusters around cities and sensory experiences. It aims to maintain La Rioja's reputation as a premier wine tourism brand internationally through cultural and nature-based attractions associated with wine.
Wine tourism is an important factor for tourism positioning in Serbia. The development of wine tourism contributes to the recognition of tourist regions and creates competitive advantages. Serbia has great potential for wine tourism development given its long tradition of grape cultivation and wine production. Future development of wine tourism could enrich Serbia's tourist offering and increase tourist satisfaction and spending. Small wine producers in particular could benefit from wine tourism by developing their brands and increasing wine sales.
1) The ancient technique of fermenting wine in large clay vessels (kvevri) that has been used in Georgia for 8,000 years could help boost Georgian wine tourism and exports.
2) Promoting kvevri winemaking as a unique Georgian tradition has the potential to attract international wine tourists looking to experience new flavors and cultures, similar to how wine tourism has boosted economies in other countries like California and New Zealand.
3) Industry groups in Georgia are working to promote kvevri winemaking through international conferences, familiarization trips for wine experts, and a database of kvevri wineries to showcase Georgia's wine history and make it a globally recognized wine tourism destination.
This document discusses wine clusters and provides examples of clusters in different regions. It focuses on the potential for a wine cluster in Ontario, Canada. The key points are:
1) Wine clusters connect related companies in the industry to strengthen the market and attract investment.
2) Ontario is well-suited for a wine cluster due to its viticultural areas and research institutions.
3) Developing a wine cluster in Ontario could help promote tourism and marketing of Ontario wines.
Tendències Enotur, newsletter on wine tourism, edited by Consortium MCTUR from the Science and Technology Park for Tourism and Leisure. Edition of issue 3-4, from may to december 2012
The document outlines the history and future of Port and Douro wines. It notes the founding of the Douro Demarcated Region in 1756 and key events like the research on grape varieties in 1981 and export of Port wine from Douro valley in 1986. It also discusses initiatives like establishing enology degrees in 1989. Looking ahead, it predicts that exports will continue growing, wine production will focus more on consumer preferences, and tourism and internet will help connect consumers to producers.
This document summarizes the key characteristics of La Rioja, Spain as a leading wine tourism destination. Specifically, it notes that La Rioja encompasses territories in three regions, with over 60,000 hectares of vineyards and 600 wineries. The region has a long history of wine production, receiving its DOCa designation in 1991. The autonomous community of La Rioja has implemented policies to strengthen wine tourism, such as clusters around cities and sensory experiences. It aims to maintain La Rioja's reputation as a premier wine tourism brand internationally through cultural and nature-based attractions associated with wine.
Wine tourism is an important factor for tourism positioning in Serbia. The development of wine tourism contributes to the recognition of tourist regions and creates competitive advantages. Serbia has great potential for wine tourism development given its long tradition of grape cultivation and wine production. Future development of wine tourism could enrich Serbia's tourist offering and increase tourist satisfaction and spending. Small wine producers in particular could benefit from wine tourism by developing their brands and increasing wine sales.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Wine Tourism Grows in Argentina
1. 3/11 MEININGER’S WBI
M A R K E T W AT C H ARGENTINA
WINE TOURISM
GROWS IN ARGENTINA
Argentina has grown its wine tourism offerings in tandem with its wine exports. As Daniel
López Roca explains, this allows wine regions to benefit twice from the same bottle of wine
– tourists become ambassadors for Argentine wines, while wine drinkers become tourists.
number of specialised sommeliers, wine
buyers, importers, journalists, and groups of
wine enthusiasts.
The arrival of these new companies, new
specialists and new wine styles made Argen-
tine wines a product that you can buy in almost
every market today, bringing throngs of
curious wine tourists to the quiet and pastoral
region of Mendoza. They wanted to find out
what was going on, how and where the wines
were produced, and by whom. It also helped
matters that the devaluation of the local
currency (Argentine peso) allowed tourism in
Argentina to become a significant activity for
the regional economy towards 2003. That year
also witnessed the formal establishment of the
“National Wine Tourism Committee” among
Bodegas de Argentina, as a result of the work
Tourists view the vineyards from a classic car. that had been done in association with the
Caminos del Vino (Wine Roads) project, begin-
W
inemaking is much more than an Argentina, the association of Argentine ning in 1998.
economic and agricultural venture; wineries. Wineries now welcome tourists, and most
it’s an activity that reveals both the have even created tourism business units run
Growing an industry
cultural and social identity of the people by high-level professionals. Large wineries are
involved. For this reason, wine-producing It was the province of Mendoza that served now absolutely committed to the development
countries around the world have created as the epicentre of Argentina’s wine revolution of their brands and know that satisfied wine
tourism strategies to exhibit and promote in the 1990s, where total investment in the tourists will eventually become their free
their wine industries. Wine tourism is an wine industry reached $1.3bn within the first brand ambassadors when they return to their
excellent opportunity to spread the culture 10 years. Those were years of hard work for the home countries. In addition, small wineries
of wine while also promoting regional devel- Mendocinos, planting vines and building new also benefit from tourism, enabling them to
opment. Visitors arriving in a wine-growing wineries. Argentine producers dreamt of wine sell their products directly to consumers while
region can experience this culture, enjoy exports, but in 2004 they amounted to no more avoiding intermediaries.
the landscape, and further enhance their than 3% of the total volume produced annually.
Shaking off the slow economy
experience by later telling friends and rela- This slow start can partly be attributed to
tives about what they have done and seen. the fact that development of tourism was not a In 2008 a little more than one million visitors
Argentina is one such place where wine priority for the wineries. Tourists were seen as arrived in Argentina, but in 2009 this number
tourism is successfully growing. Argentina a nuisance, and the wineries were more con- fell for a variety of reasons, including the gener-
enjoys optimal geographic and climatic cerned with the development of their wines. al decline in world tourism triggered by the
qualities, and boasts a wide variety of The warming of wineries to the tourism world economic crisis, the unavailability of cred-
regions for the wine tourist to visit. In the boom began gradually in the late 1990s and it, the rise of unemployment, and the H1N1 flu
first half of 2010 nearly 770,000 visitors early 2000s. Attracted by the development of pandemic. But things have rebounded nicely.
travelled the wine roads of Argentina, a the local wine industry and, especially, The province of Mendoza alone attracted
57.5% increase over the same period the because of the growth in exports of high qual- nearly 570,000 visitors to wineries in the first
previous year, as reported by Bodegas de ity wines, the wineries began to receive a large half of 2010, a 68% increase over the same
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period in 2009. Of these visitors 64% were INTERVIEW WITH GABRIEL FIDEL
national residents, while 36% were interna-
The creation of the Department of Tourism
tional visitors, mostly from the USA, Brazil,
Chile, the United Kingdom and France. In Gabriel Fidel has served as gastronomy has developed so much in Mendoza,
2010 those wine exports that Argentine pro- the Minister of Government you need to look at the growth of the training and
ducers had dreamt of reached the equivalent Affairs, Minister of Economy, formal education in the subject. The idea is to gain
of 17% of the year’s total production. and Secretary of Tourism of more space in universities to develop wine tourism
the government of the programs and courses.”
Cause for success
province of Mendoza. When
Today, wine tourism in Argentina has in office in 1998, he created Department of Tourism
reached full development. The country has Caminos del Vino (Wine Roads), which was for- The control of all the activities required to expand
diverse wine regions with breathtaking land- mally established in 2003 with the creation of the tourism services called for the recently created
scapes – 16 well-defined micro-regions in the National Wine Tourism Committee among Department of Tourism within the Bodega de Argenti-
country – and each wine-producing province Bodegas de Argentina. na association. Fidel explains the mission of this enti-
is varied as well. There are four different As a consultant, he is currently heading a strate- ty: “To consolidate the various wine regions of
regions in the province of Mendoza alone. gic plan for wine in Argentina for the Multilateral the country under the Caminos del Vino brand
Mendoza and Cafayate – in the province of Investment Fund (MIF) of the Inter-American umbrella. In addition, it emerges as an exchange
Salta – are the regions favoured by foreigners. Development Bank (IDB), the National Secretary forum for reflection, knowledge and wine tourism
The number of tourists continues to grow in an of Tourism and Bodegas de Argentina, and experience in order to encourage the development of
impressive way. There are currently 180 winer- assesses local and foreign investors, mainly in products and protect the identity of each region by
ies open to tourism and 50 have their own the wine business and regional economy. promoting both the growth and the differentiation of
restaurants. There are also wineries that offer local communities. The members of the product club
lodging and feature such activities as swim- Creating regional identities are creating business networks, increasing opportu-
ming, tennis, golf and polo. Visitors can choose Fidel, when asked about the next steps to consoli- nities and promoting collaboration in joint projects.”
to attend cooking classes, view the vineyards date the wine tourism boom, said, “In the case of Fidel adds, “We have been working with Bodegas de
from air balloons, go horseback riding, tour the wine tourism, our objective for the following years is Argentina for many years with the National Commit-
region in classic cars, and of course have the to continue with the diversification of the offer, to tee of Wine Tourism, Belén Gaua (now director of
full range of traditional wine-related activities make a great effort to ensure that the regions of rel- Tourism Promotion of Mendoza) was in charge of it.
available, such as picking grapes, pruning, atively lower development grow, and to continue In addition, we have been working on the project of
blending wine, and, naturally, wine tasting. creating regional identity. For example, we don’t consolidation of wine tourism in Argentina IDB/MIF,
There are many cultural offerings on the want the South of Mendoza to be sold generically. which took place in several stages. One was the
calendar, with highlights including the musical Within that region there are many strong identity development of a strategic plan for the different
Fiesta Nacional de la Vendimia (The Grape Har- features that can be exploited for a town to become wine roads, and the other the development of prod-
vest Festival) in March; the festival Música a tourist destination. If we strengthen certain locali- ucts for each of these routes. New geo-referenced
Clásica por los Caminos del Vino (Classical ties that possess identity, as Villa Atuel, its history cartography was made, the Wine Tourism Observa-
Music Along the Wine Roads) around Easter; and protagonists, community and gastronomic offer, tory was created, and a network was designed in
Rock y tango por los caminos del vino (Rock and that micro-destination will raise the basis for com- accordance with a quality plan, among other things.
Tango Music Along the Wine Roads); the clas- petitiveness in that region. Thus, you can mention The creation of the Department of Tourism (before, it
sic cars race Rally de las Bodega (Wineries’ the town of Pituil in the province of La Rioja as The had been a Committee) completed the plan. The
Rally); as well as other artistic and sporting Capital of Distillates in Argentina. Today, tourists are partners participating are not members of Bodegas
activities throughout the year. always looking for new experiences, so this can de Argentina exclusively. The idea is to work with
In Mendoza alone, tourism (not only wine- capture their interest in an innovative way. The the entire cluster (wineries, travel agencies, hotels,
related) now contributes more than $1bn per tourist experiences range from visiting large wine restaurants, all the providers in the network), not
year to the province’s treasury and Gross cellars to walking around the streets in a small just with wineries.”
Domestic Product (GDP). No doubt it is one of town, learning about its craft producers or attending Fidel emphasizes that, “the issue of quality is not
the sectors of greatest growth in Mendoza, festivals, such as in Cachi in the province of Salta.” related only to expensive services, but to each
which receives two million visitors each year segment of the product, from a five star hotel, to a
(the average visitor spends five to six days and The faces of tomorrow Bed & Breakfast or a hostel. They all need to provide
$90.00 a day). Such is the importance of The success of wine tourism demands young, tourist services that comply with the required
tourism – not only in Mendoza but also in the specifically trained professionals, so this has awak- quality parameters.”
rest of the country – that it represents 8% of ened a growing interest in tourism in Argentine uni- The Department of Tourism has launched a promotion
total exports of Argentina and 7% of its GDP. versities and training centers. As an example, there and communication plan, developed a web site, and
Different factors have contributed to the cur- exist tertiary-level institutes throughout the province is currently using social media networks for promo-
rent successful situation. Mendoza, in particu- of Mendoza offering tourism-related courses. About tion. The Department is actively participating in all
lar, has been strongly identified as a wine des- this matter Fidel says:“When you wonder why tourism and wine fairs to promote in Argentina.
tination for tourists. It’s the first reason to visit.
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Wines of Argentina’s images to
promote tourism.
Other factors are the increased consumption has shown for wine is of great importance.
of quality wines and the reappraisal of wine as Wine is now a priority for national tourism
a beverage at a global level, as well as and last year it was designated the National
consumers’ growing interest in the identity Beverage by President Cristina Fernandez.
and origin of the wines they drink. The National Secretary of Tourism serves
Argentine wines in all their presentations
Establishing the future
throughout the world. Wine is present in
The growth of wine tourism in Argentina in every product promotion, and the Secretary
the past five years has made it essential for has generated alliances with Wines of Argenti-
wineries to work in association with other na (the association of wine exporters) to have
companies to provide more and better servic- wine present at every exhibition.
es to an increasingly demanding public. A new airlines and transport companies, restaurants
channel of Bodegas de Argentina association, and travel agencies, all strongly committed to Organisations:
Caminos del Vino (Wine Roads), has been the activity. Bodegas de Argentina A.C.
created for this reason. To heighten awareness, there have been turismo@bodegasdeargentinaac.com
To date, there are 29 major companies asso- private as well as public actions. The new www.bodegasdeargentina.org
ciated, including five-star hotels, wine hotels, interest that the National Secretary of Tourism www.caminosdelvino.com
Cultural Events of Mendoza
Classic Cars Rally in Mendoza Ignacio Ciancio, the young local responsible for the Department of Tourism,
Rally de las Bodegas, a classic cars competition along 630km of beautiful roads with explained, “In Argentina wine has reached such a level of
stops in different wineries has become a traditional event. In the 2010 edition, 71 development that there are wineries with marvelous construc-
classic cars participated in the race that went up to the famous Uco Valley, touring tions beside traditional, historic buildings. The growth of wine
the wine roads and visiting five prestigious wineries in Mendoza: Terrazas de los tourism made it mandatory for all clusters to bet heavily on
Andes, Cheval des Andes, Vistandes, Tupungato Winelands and Pulenta Estate. services and high standards of quality to match the level of
other major wine capitals of the world.”
Harvest Festival – Fiesta de la Vendimia “In this sense, and understanding this unique opportunity, the
Every year in the first weekend of March the Fiesta Nacional de la Vendimia (The Tourism Department of Bodegas de Argentina released at the end of 2010 a new
Grape Harvest Festival) takes place in the province of Mendoza. This traditional membership to a product-oriented club called Caminos del Vino, which incorporat-
festival started officially as the ‘end of the harvest’ celebration in 1936 and is one of ed travel agencies and tourism companies specialised in wine tourism, wine hotels
the most important festivals in Argentina. Every year a new musical is put on in the and lodges, restaurants, catering companies and food services, and other providers
Frank Romero Day theater. closely linked to tourism services,” said Ciancio.
It is an impressive spectacle of light and sound featuring more than 800 performers The Caminos del Vino product Club is an exclusive membership that represents the
and dancers. The show pays homage to different aspects of the life of wine produc- most important networking of Argentina’s wine tourism industry. In it, each of the
ers, their sufferings and happiness. At the end of the show, a big finale sees the elec- members has access to valuable information about the sector, participates in pro-
tion of the Reina Nacional de la Vendimia (Harvest Queen) from the girls that repre- motional trips to the most attractive emissive markets, and receives visits from spe-
sent the 18 departments of the province of Mendoza. cialised journalists, among other benefits.
The program starts two months earlier, around the end of January, with the election “More than 29 companies related to wine tourism have already become members
of the representatives of each of the 18 departments. of Caminos del Vino in Argentina and thus contribute their efforts and professional-
ism to 180 wineries that receive visitors. This is the reason why Caminos del Vino
Caminos del Vino, the wine tourism cluster has become the most important cluster in the country,” added Ciancio.
In order to achieve the consolidation of the wine tourism products in activity, the new Thus, wineries see their efforts supported and enhanced by a conglomerate ready to
Department of Tourism of Bodegas de Argentina (the Argentine wineries’ association) work professionally in the consolidation of tourism services in a destination now
was created. known worldwide for the quality of its wines.
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