This document discusses various aspects of wine marketing such as packaging type and color, symbolism, provenance, and evaluating what customers value in local wines. It also questions whether promoting local wines or looking to Africa are good strategies.

1. mike
ratcliffe

2. the art of wine marketing

4. marketing to our own

7. packaging type

10. does colour matter?

13. packaging colour

17. wine colour

19. pronounciation

21. symbolism

23. provenance

26. what do we value?

27. is our local offering
relevant?

28. is Africa
the next big
thing?

29. thanks