The document compares wine production and culture in China and Europe. In China, grains like sorghum are commonly used, while grapes are more common in Europe. Legends say wine was man-made in China but god-made in Europe. Drinking occasions also differ, with China focusing on banquets and festivals and Europe including religious celebrations. Literature reflects wine culture differently between the regions. Marketing of wine portrays masculine and elite imagery differently in China and Europe. The conclusion discusses westernization of Chinese wine culture.