On 30 March 2017 Willis Towers Watson's Investment business was honored with 2 awards presented by Asia Asset Management (AAM). As published in the AAM’s 2017 Best of the Best Awards Supplement, the profile page shares the Investment team's key strengths and accomplishments that have enabled Willis Towers Watson to win Asian Asset Consultant of the Year and Greater China Asset Consultant of the Year.
Don Duval: Collaborate to Compete - The Role of MaRS in Ontario's Innovation ...Don Duval
This presentation was given at the 2011 OCE Discovery Conference in Toronto, Ontario on May 18th 2011. The presentation discussed the top five most common needs of entrepreneurs across all sectors and followed up by outlining the services offered by regional innovation centres in the ONE network.
Kijk verder dan de sterren van een beleggingsfondsmaartenvanderpas
Morningstars San Lie, hoofd onderzoek beleggingsfondsen, legt in het programma Binck Beursvloer het verschil tussen de Morningstyar -sterren- Rating en de Morningstar Analyst Rating uit. Deze slides gebruikte hij als toelichting.
OneVue RE Services delivers specialist responsible entity (RE) services to investment managers offering managed investment schemes. RE clients range from established domestic investment managers to recognised global brands all creating product for Australian investors. Custodians can also package OneVue's RE services with their custody and unit registry services creating a one-stop shop for investment managers.
Don Duval: Collaborate to Compete - The Role of MaRS in Ontario's Innovation ...Don Duval
This presentation was given at the 2011 OCE Discovery Conference in Toronto, Ontario on May 18th 2011. The presentation discussed the top five most common needs of entrepreneurs across all sectors and followed up by outlining the services offered by regional innovation centres in the ONE network.
Kijk verder dan de sterren van een beleggingsfondsmaartenvanderpas
Morningstars San Lie, hoofd onderzoek beleggingsfondsen, legt in het programma Binck Beursvloer het verschil tussen de Morningstyar -sterren- Rating en de Morningstar Analyst Rating uit. Deze slides gebruikte hij als toelichting.
OneVue RE Services delivers specialist responsible entity (RE) services to investment managers offering managed investment schemes. RE clients range from established domestic investment managers to recognised global brands all creating product for Australian investors. Custodians can also package OneVue's RE services with their custody and unit registry services creating a one-stop shop for investment managers.
“African economies are becoming increasingly integral part of the global business world and favourable frontiers for investment. Several regional businesses continues to secure growth financing from global investors, receive recognition for their rapid expansion and securing deals with global corporations. These trends indicate high level of confidence and appetite from expiring entrepreneurs and businesses interested in doing business in the region.”
“African economies are becoming increasingly integral part of the global business world and favourable frontiers for investment. Several regional businesses continues to secure growth financing from global investors, receive recognition for their rapid expansion and securing deals with global corporations. These trends indicate high level of confidence and appetite from expiring entrepreneurs and businesses interested in doing business in the region.”
United Advisory Partners, Inc. is one of Asia most prominent investment banking firms serving middle-market companies, recording hundreds of successful transactions in many years of service.
Brochure re-design brief:
To create a generic brochure for seven different divisions within Eximius Group; Finance, Law, Energy, Hong Kong Finance, Hong Kong Law, Dubai and Group. The brochure will be used as a promotional tool for the consultants to take to client meetings or to digitally send to new/existing clients. The purpose of the brochures is to attract new clients to work with Eximius and to emanate professionalism for the Eximius brand. The brochures will be created in two stages- content then design; Eximius’ CEO will sign of each stage. The brochures must be modern and contemporary, and must make the text heavy content look visually engaging. Brochures must be on-brand with the current Eximius brand guidelines, however there is room to experiment with existing styles/website design.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Willis Towers Watson Wins Two Asset Consultant of the Year Awards 2017
1. Reprinted from Asia Asset Management Best of the Best Awards 2017 Supplement
Dedicated and connected
Adedication towards helping its clients achieve better
outcomes in the competitive investment world,
developing regional resources to work effectively with diverse
clients, and actively sharing research and ideas with other
industry participants are key strengths that won Willis Towers
Watson Asia Asset Management’s Best of the Best 2016 awards
for Asian Asset Consultant of the Year and Greater China
Asset Consultant of the Year.
Naomi Denning, Managing Director, Investments, Asia
Pacific, who this year will celebrate 23 years with the company,
notes that the above three areas are key success factors that
enable the team at Willis Towers Watson to earn clients’ trust,
operate a resourceful investment centre of excellence for Asia
and continually contribute to the industry across the region.
“In distinguishing our investment operation from our
peers, we organise our Hong Kong investment team to operate
as a regional centre, deploying resources to the location that our
clients need us. We find that this approach allows us to coordinate
expertise for our clients and efficiently use our resources in
Greater China and across Asia,” Naomi Denning explains.
A team effort
Naomi Denning is supported by Philip Tso, Director,
Investments, Hong Kong and Janet Li, Director, Investments,
Greater China. Philip Tso leads the investment business in
Hong Kong, while Janet Li is responsible for managing both
Mainland China and Taiwan and also a Senior Investment
Consultant for Hong Kong.
Philip Tso, who has been with the company for 19
years, notes that having a team of close to 40 in Hong Kong,
represented by 13 nationalities allows Willis Towers Watson
to place the necessary expertise and resources for its clients
across Asia. Many team members have been with the company
for more than ten years. The team comprises not only client
advisors, but also professionals dedicated to capital markets
research, strategic asset allocation, portfolio construction, and
manager research and selection including private markets.
“As the investment world gets more complicated, diverse
experience, cultures and backgrounds are crucial to ensure that
we place the right resources, and more importantly help our
clients to achieve great outcomes,” Philip Tso explains.
In the Greater China region, Willis Towers Watson has
had long-term trusted relationships that span over ten years
with many clients. Janet Li explains: “The inception of many
relationships occurred even before the funds or schemes were
set up. In my 15 years with the company, I have witnessed
funds grow from zero assets to millions and billions of assets;
from having a few staff to having full teams of staff; and
from having no readily available infrastructure to being fully
equipped with the necessary platforms for daily work.”
“No journey is ever straightforward and paved. Each
step must be carefully considered and recommendations
made in light of investment, political, social and economic
considerations,” Janet Li notes.
Earning trust
The trust Naomi Denning and her team have built with
clients over the years is evident in the responsibilities they have
been asked to take on. With the relevant expertise and capacity
in place to help manage the risks and complexity of their
clients’ investment programs, Willis Towers Watson is well
placed to go beyond traditional consulting roles, playing more
the role of advisory portfolio manager, from research through
to implementation.
“Our journey has gone from essentially being an advisor,
where clients make a series of investment decisions and
implement them based on our research, to us being asked by
clients to take ownership of these decisions. The complexity
and breadth of the decisions our clients are facing has grown
enormously as they now face a much wider spectrum of asset
classes and regulations,” explains Naomi Denning. “Our
multi-asset capability and fiduciary mindset also allows us to
help clients implement ideas in a timely and cost-effective
manner based on the clients’ exact needs and interests.”
Willis Towers Watson has been offering delegated,
fiduciary and fund solutions to clients in EMEA and the
US, and two years ago began offering outsourced solutions
in Japan. This year, seven Japanese institutions are using
Willis Towers Watson’s delegated solutions as the most cost-
efficient implementation route for their offshore mandates,
accounting for a total of US$90 million. And it is not only
asset owners who are placing their trust in the company, with
service providers, including those in the growing FinTech
sector, also outsourcing their research responsibilities to the
team. ■
From left: Philip Tso, Naomi Denning and Janet Li