Zach Levet dropped out of college after his freshman year to pursue a career creating YouTube videos about running. He has been successful, gaining nearly 100,000 subscribers and brand deals that earn him $1,500-2,000 per deal and a $20,000 contract. Similarly, Max Reisenger started a YouTube channel at 15 documenting his life in France that grew to over 300,000 subscribers, allowing him to be financially independent. Gavin May also earns income from his YouTube channel giving financial advice to over 160,000 subscribers, and believes social media platforms can replace the need for traditional marketing and education.