The RSPCA website uses online banners and partner sites for advertising. It has intuitive keywords and URL closely matching the organization's name to aid discoverability. Meta tags are used to provide information on the content and describe the site's purpose of preventing animal cruelty. The site does not utilize frames in its structure.

2. ONLINE ADVERTISING
• The RSPCA Website a has online banner
which is easily visible and displayed
under the website navigation tabs. The
banner advertises fundraisers(Million
paws Walk),campaigns(Hens Deserve
Better)etc.The banner also provides a
link to the campaign or fundraiser so
you are able to get more information.

3. PARTER & AFFILIATE SITES
• The RSPCA has several major
sponsors and partners each state
has some different sponsors. The
major sponsors in W.A are channel
ten, Fremantle Dockers, lottery
west, Polytechnic West Hyundai.

4. INTIUTIVE KEY WORDS
• Website is clear and easy to find. The
key word to typing the search engine is
RSPCA and it is the first resuilt to come
up.
INTUITIVE URL
• The websites url is as close to the
companies name as possible.
Organization name: RSPCA
Url: http://www.rspca.org.au/

5. USE OF META TAGS
• The RSPCA website has three Meta tags.
• To view the meta tags click View on the toolbar hen select
Source. A text box will open and in the text box you will see the
codes.
Here are the RSPACA Meta codes.
meta http-equiv="Content-Type" content="text/html; charset=utf-8">
<title>Home | RSPCA Australia | For all creatures, great &amp;
small.</title>
<meta name="author" content="Oxygen Kiosk">
<meta name="description" content="The RSPCA is a community based
charity that works to prevent cruelty to animals by actively promoting
their care and protection.">

6. USE OF FRAMES
• From my knowledge the RSPCA
website does not use frames.