This document discusses improving access to local food. It notes that most people find it difficult to find local food options when shopping at supermarkets. Additionally, there is little information provided about local food options. The document aims to find ways to better improve access to local food and information about local food through ideation techniques and testing ideas.

1. Local Food
buying habits
The Wicked Problem project
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2. 👋🏻
Say hello
to Maria!
⏱ Mary is very busy and has little time
🛒 She usually shops at the same supermarket
27, Lisbon 🇵🇹
LocalFoodbuyinghabits|MeetMaria
The busy sardine
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3. LocalFoodbuyinghabits|Maria’sjourney
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4. *Personal Interviews
**Google Survey
Out of people that buy food at the
supermarket, 67% find it rather
difficult to find local food**
LocalFoodbuyinghabits|Research
“I would buy more
local food if it was
more available”
67%
Most people associate local food
with fresh food**
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5. There is little information
of local food.
🤯 Maria can’t easily
find local food
Local food is expensive
LocalFoodbuyinghabits|PainPoints
🤯
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6. How might we improve the
access of local food and information
about it?
LocalFoodbuyinghabits|HowMightwe?
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7. LocalFoodbuyinghabits|Ideationtechniques
🤷🏼‍♀
🤷🏼‍♂
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10. LocalFoodbuyinghabits|Ideationtesting
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11. What do you think about this idea…?
LocalFoodbuyinghabits|Ideationtesting
👍🏼👍🏼
👍🏼👍🏼👍🏼
👍🏼👍🏼
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12. How might we improve the
access of local food and information
about it?
LocalFoodbuyinghabits|Ideationtesting
HowMightwe?
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13. LocalFoodbuyinghabits|Maria’sjourney
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👋🏻
Say
goodbye
to Maria!
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14. Food Sustainability
The Wicked Problem project
🤗
LocalFoodbuyinghabits|Conclusions
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