Next Earth is a virtual world platform that allows businesses to purchase digital land and assets. It offers features like decentralized finance (DeFi), non-fungible tokens (NFTs), and decentralized autonomous organizations (DAOs) to help businesses manage their operations. Businesses can participate by purchasing virtual land or NFT products, networking with other entities located on the land, and building a presence to market themselves. Next Earth aims to provide opportunities for innovation, profits, and sustainability initiatives for participating organizations.