This document discusses sharing content online and provides an overview of content sharing, copyright, and Creative Commons licensing. It begins by explaining how the internet has changed content sharing by putting information at people's fingertips and making copying and participation in culture easy. It then discusses how these changes impact businesses and their approaches to pay-to-view, non-commercial sharing and remixing of content. The document outlines the basics of copyright and introduces Creative Commons licenses as alternatives to traditional "all rights reserved" copyright that allow for various levels of commercial use and adaptations of content. It concludes by exploring different ways Creative Commons licensing is used in practice, including for publicity, community building, improving one's work, and working in an open manner.

1. WHY WE
SHARE.
SARAH HINCHLIFF PEARSON
SENIOR COUNSEL, CREATIVE COMMONS
MAY 21, 2015

2. WHAT IT MEANS TO SHARE

3. WE ARE HERE TO TALK ABOUT
SHARING CONTENT.
♬

4. • pay to view
• read only
• copy only
• remixable
Technically, these are all
types of sharing.
CONTENT SHARING

5. • pay to view
• read only
• copy only
• remixable
These are the types of
sharing we are discussing
today.
CONTENT SHARING

6. • How the Internet
changed everything.
• What those changes
mean for businesses
who share content.
• Sharing and copyright.
• Content sharing in the
wild.
THE ROADMAP
Photo by Jeric Santiago, available on Flickr,
licensed CC BY 2.0.
(I’m here to push the envelope.)

7. OUR NEW
REALITY.
THIS LITTLE THING CALLED THE INTERNET:

8. THE INTERNET PUTS THE
WORLD’S INFORMATION AT
OUR FINGERTIPS.
1.

9. THE INTERNET IS A COPYING
MACHINE. LITERALLY.
2.

10. THE INTERNET MAKES IT EASY
FOR PEOPLE TO PARTICIPATE IN
CULTURE.
3.

11. SHARING
CONTENT
ONLINE.
WHAT THESE CHANGES MEAN FOR BUSINESSES

12. IT IS HARDER THAN EVER TO
GET PEOPLE TO PAY FOR
CONTENT.
Re: pay to view

13. COPYING IS INEVITABLE, SO
PICK YOUR BATTLES.
Re: read only

14. MORE EYEBALLS MIGHT BE
JUST WHAT YOU NEED.
Re: copy only

15. YOU CAN ENABLE NEW
LEVELS OF CUSTOMER
ENGAGEMENT.
Re: remixable

16. YOU CAN LEARN FROM
OTHERS.
Re: remixable

17. HOW TO
SHARE.
SHARING, COPYRIGHT, AND CREATIVE
COMMONS

18. • Exclusive rights to
authors
• Covers “original”
works
• Granted automatically
• Last forever (ish)
COPYRIGHT BASICS

19. COPYRIGHT GOVERNS
EVERYTHING WE DO ONLINE.
tl;dr

20. ALL RIGHTS
RESERVED
©
SOME RIGHTS
RESERVED
CREATIVE COMMONS

21. THE CC OPTIONS.
Commercial use?
Adaptations?
Adaptations under identical terms?

22. WHAT
SHARING
LOOKS LIKE.
WHAT HAPPENS WITH CC STUFF IN THE WILD

23. CC LICENSING AS A
PUBLICITY MACHINE.
CC for newbies:

24. SHARING WITH PURPOSE.
CC advanced:

25. CC LICENSING TO BUILD
COMMUNITY.
CC advanced:

26. CC LICENSING TO IMPROVE
WHAT YOU DO.
CC advanced:

27. CC LICENSING FOR THE
PUBLIC INTEREST.
CC advanced:

28. CC LICENSING TO WORK
“OPEN.”
CC advanced:

30. THANKS!
SLIDESHOW LICENSED CC BY 4.0,
EXCEPT WHERE OTHERWISE MARKED