Social media plays an important role in e-commerce sales and consumer purchasing decisions. Pinterest accounted for 23% of social-generated e-commerce sales in 2021, while Twitter and Facebook accounted for 22% and 28% respectively. Many consumers rely on social networks to guide their purchases, with 74% using social media to help make buying decisions.

1. www.tapsense.com info@tapsense.ocm
Social as a Channel: for Retail and E-commerce
• Pinterest accounted for 23% of
social-generated e-commerce sales
and Twitter 22%. Facebook's share
was slightly higher, at 28%.
• Social does play a very important
role in multi-touch attribution
• 74% of consumers rely on social
networks to guide their purchases
Gartner