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Why Print Matters [Infographic]
The document discusses the effectiveness of various advertising channels, highlighting that TV and magazine ads are more impactful than internet ads based on eye-tracking studies. It emphasizes that using multiple campaign channels leads to better business results, with direct mail cited as the top customer acquisition method. A survey by Graphic Design USA reveals that a significant majority of professional graphic designers still prioritize print in their work.
Why Print Matters [Infographic]
- 1. Source: http://mcpheters.com/2009/04/01/tv-and-magazine-ads-more-effective-than-ads-on-internet/ INTERNET MAGAZINE30secTV of the value of a 30 second TV ad 83% 16% COMPARISON OF INTERNET AD, MAGAZINE AD, AND 30 SECOND TV AD Using eye-tracking software to determine how ads are seen by respondents. MAGAZINE AD INTERNET AD AdAd Ad Ad of the value of a 30 second TV ad • -----------------------------• ----------------------------- • -----------------------------• -----------------------------• ----------------------------- • -----------------------------• -----------------------------• -----------------------------• ----------------------------- (of people who responded, what % purchased or were converted to new business) MORE CAMPAIGN CHANNELS MEANS BETTER BUSINESS RESULTS Source: Understanding Vertical Markets: Enterprise Communications Requirements, InfoTrends 2012 6.0% 7.6% 7.6% 8.2% 8.7% Print,Email,WebLanding PagesandMobileMarketing PrintOnly Print&Email Print& WebLandingPage Print,Email& WebLandingPage 15.3% 16.5% 16.5% 18.3% 16.2% Source: Understanding Vertical Markets: Enterprise Communications Requirements, InfoTrends 2012 6.0% 7.6% 7.6% 8.2% 8.7% THE MORE CAMPAIGN CHANNELS USED THE BETTER THE RESPONSE RATE Print,Email,WebLanding PagesandMobileMarketing PrintOnly Print&Email Print& WebLandingPage Print,Email& WebLandingPage Source: Direct Marketing Association, 2012 Response Rate Report DIRECT MARKETING ASSOCIATION (DMA)Found Direct Mail Is #1 Customer Acquisition Channel, Compared With Other Marketing Efforts Average Response Rate TypeofAcquisitionChannel Direct Mail 0.12% 4.4%Direct Mail Email 10-30X Response to that of Email Source: Graphic Design USA Magazine 50th Annual Print Design Survey GRAPHIC DESIGN USA MAGAZINEConducted Survey For Its 50th Anniversary, Asking If Print Still Has An Important Place In Graphic Communications For Designers 92% Professional Graphic Designers Design For Print As Part OfTheirWork 90% 72% $$$$$$ OfTheir Time Is Spent On Print Projects Report Buying Printing And Specifying The Paper Used InTheir Projects OfTheir Assignment Involve Print InWhole Or In Part 70% Does Print Matter in the Digital World?