Janet Sutherland is an experienced public relations and marketing professional with a background in radio reporting. She has extensive political contacts and experience covering politicians. Her past clients praise her reliability, creativity, connections, and ability to get things done effectively. She has negotiated major market news deals and managed over $4 million in marketing campaigns.

1. WHY HIRE JANET SUTHERLAND
LET ME WOW YOU!

2. Who is Janet Sutherland ?
• Janet Sutherland is a former Chicago radio reporter where she was heard covering Supreme
Court cases, Illinois legislation, health news and prison stories on WMAQ, WLS, WGN, UPI
Radio and 75 plus radio stations on the Illinois and Wisconsin Radio Network’s. As a result of
covering breaking news stories; the deadly Plainfield/Lemont Tornado, Joliet Correctional prison
escape, her newsroom was the recipient of AP awards. While a journalist Sutherland wrote an
average of 100 plus news stories per year, some were distributed on AP and UPI wire services
and aired on at least 75 radio stations in the Midwest. Sutherland has also written and produced
cable television public affairs programs. She was also a feature freelance writer for The Daily
Herald and a sports stringer for The Chicago Sun Times. Sutherland has worked in marketing in
print news and has syndicated national radio shows and news networks including CNN, CBS
and Fox. Her marketing background extends into local and national radio as well as cable
television in which she managed a team on the east coast, negotiated major market news
affiliation agreements and oversaw 4 million dollars in marketing campaigns. Sutherland has a
vast political background covering Senator’s Dick Durbin and Paul Simon, Governor Jim Edgar
and President Clinton. She has crafted multiple state bills for a national non profit, spoken to
members of Congress and has collaborated with state lawmakers on statewide health initiatives.
Sutherland has written and produced a national public service announcement for the Brain
Aneurysm Foundation. The PSA will air over seven thousand radio stations around the country.
This is the FIRST national radio PSA distributed through partnerships with various radio
networks.
Janet Sutherland please email her at sutherlandmedia@gmail.com or call her at
(773) 633-8006

3. The Buzz About Janet Sutherland
• “Janet is the Michael Jordan of Marketing and PR”. Dr. Fady Charbel UIC Neurosurgery Chief
• “Excellent Work-a combination of expertise and reliability!” Dr. Konstantin Slavin, Professor of
Neurosurgery at UIC
• “In all my years of working in Chicago media I’ve never had anyone from the U-of I hospitals
reach out to me, until Janet came along” Susan Wiencek|Public Affairs Manager|WTMX-WILV|
Hubbard Radio Chicago
• “Janet is your go to gal when you want something done and done right the first time. Her wit is
contagious. Her connections are thousands! I highly recommend Janet.” Sheri Billing,
President, Doctor of Audiology, The Hearing Doctors, Inc.
• “I’ve known Janet for nearly 15 years as both a colleague in radio and as public relations
professional. Janet has always been very thorough in her work and understands how to look at
the global ramifications’ of an issue in order to get to the heart of the matter. I would highly
recommend Janet for any job in media or public relations. Janet is extremely competent, and
approaches her work with a steady consistency and professionalism that would serve any
company very well.” Brian Reardon, Public Relations Officer – HSHS
• “Janet approaches her day-to-day tasks with optimistic enthusiasm. In this tough economy when
“No!” is too often the only word that anyone is willing to say, Janet provides a creative approach
and real honesty that forces you to consider her pitch.” Joe McArdle, Operations Manager,
Newsweb RadioCompany

4. Internal Communications

5. Online Marketing/Social Media
linkedin,facebook, yelp, triblocal, allvoices.com, chicagnow, youtube
• Catch a health problem before it starts!
• Sunday, November 20 2011, 2:15 p.m. - 3:15 p.m.Union Park Lounge, 228 South Racine Ave. Chicago, Illinois
Tel: 866.600.CARE begin_of_the_skype_highlighting 866.600.CARE end_of_the_skype_highlighting
• The University of Illinois Hospital is offering a free prostate screening this weekend !
World renowned physicians will be screening men before the Chicago Bears kickoff against the San Diego
Chargers November, 20th at Union Park Lounge, 228 South Racine Ave. (At the corner of Racine and Jackson).
The screenings start at 2:15 p.m. The Bears game kickoff is at 3:15 p.m.
• FREE FOOD BUFFET FOR THE FIRST 100 REGISTRANTS!
SIGN UP TODAY AT www.uillinoismedcenter.org/psascreening
• Contact:866.600.CARE http://www.uillinoismedcenter.org/psascreening
• By janetesCommunity MemberNov. 16, 2011 at 3:59 p.m.

6. Print Ads

7. Public/Media Relations
• University of Illinois Vice President of Health Affairs, Dr. Skip Garcia featured on Clear Channel
Chicago Radio stations reaching 3.5 million people
• University of Illinois Vice President of Health Affairs Dr. Skip Garcia featured on a half hour radio
interview on WTMX Radio reaching 3 million people.
• UI Hospital Dr. Joan Briller, cardiologist on WTMX Radio.
• UI Hospital Dr. Fady T. Charbel on WBEZ Radio.
• UI Hospital Dr. Fady T. Charbel featured in The Chicago Tribune and Media Planet.
• UI Hospital Dr. Damiano Rondelli featured on WBBM Radio.
• UI Hospital Dr. Victor Aletich featured on WGN TV.
• UI Hospital Nurse Practitioner Kate Walsh featured in Today’s Chicago Woman “Ask The Expert”
• UI Hospital Dr. Amin Hanjani featured in the Herald News.
• Cook County Board proclamations honoring UI neurosurgeons.
• Illinois General Assembly proclamation honoring UI neurosurgeons.
• Wrote, produced, pitched; Public Service Announcement featuring UI hospital
• Support Group PSA airing on WLS, ESPN Radio, Cumulus Media, CBS and WBEZ Radio.
(Reaching 5 million people)
• Total PR campaigns reached 80 million people valued at $750,000 (Actual cost $0)

8. Janet Sutherland cell (773) 633-8006
Email: Sutherlandmedia@gmail.com