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WHY
    ENTREPRENEURS
    FAIL

    @kkoym @techranch      Tech Ranch Austin
Saturday, August 7, 2010
@kkoym @techranch      Tech Ranch Austin
Saturday, August 7, 2010
The Wall Street Journal


                           “The Next American
                                Frontier”

                             MAY 19, 2008




    @kkoym @techranch          Tech Ranch Austin
Saturday, August 7, 2010
The Venture Valley of Death
    profit




                                                                                          growth




                                                                venture funding                    time
                           Valley of Death

                                                        angel funding

                                             seed funding




    @kkoym @techranch                                                             Tech Ranch Austin
Saturday, August 7, 2010
THE ENEMY?

                     COMPETITION

                           CASHFLOW


    @kkoym @techranch             Tech Ranch Austin
Saturday, August 7, 2010
The Reality:
                       Unknown customer

                           Unproven product

                       Market not validated


    @kkoym @techranch                     Tech Ranch Austin
Saturday, August 7, 2010
Story #1


                             Story #1




    @kkoym @techranch                   Tech Ranch Austin
Saturday, August 7, 2010
The Perception


                           RATTLE SNAKE




    @kkoym @techranch                     Tech Ranch Austin
Saturday, August 7, 2010
The Real Problem


                           the unbuilt house




    @kkoym @techranch                          Tech Ranch Austin
Saturday, August 7, 2010
The Reinvention Roller
            Coaster: Risking the
            Present for a Powerful
            Future


    @kkoym @techranch                Tech Ranch Austin
Saturday, August 7, 2010
Story #2




    @kkoym @techranch                 Tech Ranch Austin
Saturday, August 7, 2010
KILLER #2




    @kkoym @techranch              Tech Ranch Austin
Saturday, August 7, 2010
Combine these:

                           skills passion

                             market

    @kkoym @techranch                 Tech Ranch Austin
Saturday, August 7, 2010
Three Elements of
          Motivation
                 Autonomy
                 Mastery
                 Purpose


    @kkoym @techranch       Tech Ranch Austin
Saturday, August 7, 2010
You’ve
                           Got to
                           Go Pro



    @kkoym @techranch        Tech Ranch Austin
Saturday, August 7, 2010
Story #3




    @kkoym @techranch                 Tech Ranch Austin
Saturday, August 7, 2010
Picking a fight you can’t win




    @kkoym @techranch       Tech Ranch Austin
Saturday, August 7, 2010
NEEDED



                           EXTRA
    @kkoym @techranch       Tech Ranch Austin
Saturday, August 7, 2010
CUSTOMER FOCUSED
       DELIVERY

DEMO                       SELL   BUILD

    @kkoym @techranch             Tech Ranch Austin
Saturday, August 7, 2010
@kkoym @techranch      Tech Ranch Austin
Saturday, August 7, 2010
Tech Ranch Austin
    @techranch
Saturday, August 7, 2010
Its a great time
                   to start a startup

                  We’re here to help
                    @techranch
    @kkoym @techranch            Tech Ranch Austin
Saturday, August 7, 2010
@KKOYM
                            @TECHRANCH




                 JOIN OUR NEXT
                 CAMPFIRE




    @kkoym @techranch               Tech Ranch Austin
Saturday, August 7, 2010
TECHRANCHAUSTIN.COM

                           @KKOYM
                           @TECHRANCH




    @kkoym @techranch        Tech Ranch Austin
Saturday, August 7, 2010
Tech Ranch Austin
    @techranch
Saturday, August 7, 2010

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Why Entrepreneurs Fail- Product Camp Austin 2010

  • 1. WHY ENTREPRENEURS FAIL @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 2. @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 3. The Wall Street Journal “The Next American Frontier” MAY 19, 2008 @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 4. The Venture Valley of Death profit growth venture funding time Valley of Death angel funding seed funding @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 5. THE ENEMY? COMPETITION CASHFLOW @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 6. The Reality: Unknown customer Unproven product Market not validated @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 7. Story #1 Story #1 @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 8. The Perception RATTLE SNAKE @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 9. The Real Problem the unbuilt house @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 10. The Reinvention Roller Coaster: Risking the Present for a Powerful Future @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 11. Story #2 @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 12. KILLER #2 @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 13. Combine these: skills passion market @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 14. Three Elements of Motivation Autonomy Mastery Purpose @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 15. You’ve Got to Go Pro @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 16. Story #3 @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 17. Picking a fight you can’t win @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 18. NEEDED EXTRA @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 19. CUSTOMER FOCUSED DELIVERY DEMO SELL BUILD @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 20. @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 21. Tech Ranch Austin @techranch Saturday, August 7, 2010
  • 22. Its a great time to start a startup We’re here to help @techranch @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 23. @KKOYM @TECHRANCH JOIN OUR NEXT CAMPFIRE @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 24. TECHRANCHAUSTIN.COM @KKOYM @TECHRANCH @kkoym @techranch Tech Ranch Austin Saturday, August 7, 2010
  • 25. Tech Ranch Austin @techranch Saturday, August 7, 2010