Why Barry Diller, Google and NBC Are Investing in eBooks. A Presentation to the San Diego Entertainment & Sports Lawyers
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The changes being brought by eBooks hold enormous opportunities and consequences for our profession: licensing vs. ownership, format rights, and most recently in the news, the conflict between first-sale doctrine and international sales contracts. Technology is allowing anyone to be a publisher which is upending decades old business practices and at the same time giving professional service firms new tools to serve clients and market to prospects. These slides highlight some of the trends, strategies, challenges and opportunities we continue to experience in an increasingly digital media world.
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Why Barry Diller, Google and NBC Are Investing in eBooks. A Presentation to the San Diego Entertainment & Sports Lawyers
- 1. SELLBOX.COM Why Barry Diller, Google and NBC Are Investing in eBooks A Presentation to the San Diego Entertainment & Sports Lawyers
- 2. SELLBOX.COM Three words: marketing, revenue, deal-flow
- 3. SELLBOX.COM What is an eBook? PDF eBook (Kindle/EPUB) Is reader software free? Yes Yes Can be given away free Yes Yes Easy to sell on your website? Yes Yes Easy to sell in eBookstores? No Yes Read it on any device? Very difficult on small screens Adapts to any screen size
- 4. SELLBOX.COM What do you need in order to read an eBook? …or software. A device… 2012 Device shipments: • Mobile: 700 million • Tablets: 120 million • eReaders: 15 million • PC/Mac: 350 million
- 5. SELLBOX.COM Production and consumption of digital media will expand exponentially … op 20 Countries by Number of Mobile Phones … as personal digital devices proliferate and content manufacturing and distribution costs decline to zero.
- 6. SELLBOX.COM The reading revolution, only 5 years old, is rapidly transforming 500 years of evolution: •Chain bookseller marketshare: 19%, down from 32% in 2011 •Online bookseller marketshare: 44%, up from 25% in 2010 •eBook share of all book purchases: 28% •We can now monitor and measure reading habits and interests We have a shrinkage problem: shelves, time, money, attention.
- 7. SELLBOX.COM 5 Trends: 1.Impulse buying 2.Collecting 3.Grazing 4.Multi-format buying 5.Non-traditional books
- 13. SELLBOX.COM Today’s Hot Topics in Publishing Law
- 14. SELLBOX.COM Kirtsaeng v. John Wiley & Sons: Fallout from the First Sale Ruling 1. Will international price discrimination continue? 2. Will products become increasingly localized? 3. Will publishers escalate a transition to works covered by licensing restrictions?
- 15. SELLBOX.COM What is an eBook? Open Road vs. HarperCollins “the publisher shall grant no license without the prior written constant of the Author with respect to the following rights in the work: use thereof in storage and retrieval and information systems, and/or whether through computer, computer-stored, mechanical or other electronic means now known or hereafter invented…”
- 16. SELLBOX.COM Shouldn’t it say License now with 1-Click?
- 17. SELLBOX.COM Are publishing territories necessary?
- 18. SELLBOX.COM Social reading challenges expectations regarding reading and privacy. Reading Over Your Shoulder: Social Readers and Privacy Law, Margot Kaminski, WakeForestLawReview.com
- 19. SELLBOX.COM Agency Pricing: last chance to save our culture? Winners or Losers? 1. Consumers 2. Culture 3. Publishers 4. Amazon 5. Apple
- 20. SELLBOX.COM Publishing has never experienced such risks, and opportunities! David Wogahn: •Digital Media Consulting •eBook Development david@sellbox.com 760-942-4227