Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Who We Are
1. Who we are
THE WOOD FAMILY
JOHN WOOD FARM
Please meet John, Nan, Jennifer, Jordan and John M. Wood. John
and Nan have resided in rural Monticello for 17 years. They have
managed and operated their Wood family farm near Canton, MO
since 1983. The grass production farm near Canton has been in the
Wood family for four generations. John and Nan have envisioned
grass finishing beef since 1994 and have been researching and
developing the concept over the years. John holds a degree in Farm
Operations from Iowa State University, and Nan is a graduate of
Illinois State University. A priority for John and Nan has been to stay
on the cutting edge of agricultural technology. They achieve this goal
through networking with several land grant institutions and a group of entrepreneurs. The Woods'
have been active in their community serving in many leadership capacities. Nan is an accomplished
musician and teacher. They envision a time when the flow of the best and the brightest out of rural
communities will be reversed through successful entrepreneurial leadership.
JOHN AND JANE LEESER
Leeser Farms, Inc.
The Leesers take great pride in their strong family heritage of
farming. John has been engaged in farming since his childhood
where he lived on the farm established by his Grandfather and
Father. John and Jane are now the owners and operators of Leeser
Farms, Inc. and have been joined in the business by their son, Grant,
who is their associate. John holds a degree in Agriculture and Animal
Husbandry from the University of Missouri, Columbia, and Jane is a
graduate of Morningside College in Sioux City, Iowa. Their children,
Jamie, Grant, and his wife Courtney, have also completed
undergraduate degrees. Their youngest daughter, Whitney, is 14 and
actively produces pastured poultry, finishing 700-900 chickens each year. The Leesers are
committed to the production of grass-finished beef as it represents a way to produce a quality
product in an environmentally, socially and economically sound manner. They like to think of it as
being quot;from our farm to your table.quot;
THE SUTER FAMILY
SUTER FAMILY FARM
Kenneth, Pat and Miriam Suter enjoy life together on the Suter
Family Farm, which has been in their family's name since 1836!
Kenneth and Pat have been operators of the property for the last 29
years and have been grass finishing beef for the last four years. They
both hold degrees in education, and both have taught school.
Kenneth is a graduate of the University of Missouri in Columbia,
while Pat's alma mater is Arkansas State. Tigers and Razorbacks
under the same roof! Because the land has been in their family for
many generations, they have a very strong commitment towards
caring for and improving the land for those who will follow them.
Kenneth and Pat take pride in what they produce, knowing that it is healthy and safe; and, they
2. enjoy having personal relationships with the people who consume their products.
REUEL AND JIM CRUM
THE CRUM FARM
Reuel and Jim grew up on their family farm near Virginia, Il. Together they have now operated that
farm for over 25 years and are professional farmers. Reuel's alma mater is Spoon River College,
and Jim is a graduate of the University of Illinois. Reuel and Jim desire a closer tie to you, the
consumer. They have established a grass-fed production system that is outside the mainstream
beef production system currently in place in the United States. Their goal is producing a unique,
quality product and encouraging other producers to do likewise.
Mission, Vision, and Values
At GRASSLAND BEEF, our founding members and producers are committed to improving the
quality of life for our customers by providing premium quality, health-enhancing beef products that
meet their nutritional needs.
OUR MISSION
The mission of Grassland Beef is to provide superior quality, grass-fed beef as part of our overall
goal of improving family nutrition, rural communities and the environment.
OUR VISION
Our vision is for beef cattle to be raised in their natural environment and finished grazing lush,
green pasture forage so that our families and consumers can reap the benefits of consuming highly
nutritious, health-enhancing beef.
OUR VALUES
We will:
•Value our customers' nutritional needs as equal to those of our own families.
•Enhance our customers' health by providing premium quality CLA beef for their diet.
•Ensure the absolute highest standards for food safety and quality.
•Stand behind our product and deliver what we promise to deliver.
•Do everything possible to provide premium quality product at an affordable price.
•Provide top quality product to every customer, every time.
•Provide our beef through a direct link with our customers so that they know the people that
produce the product they consume.
•Provide product and health information and education for our consumers.
•Improve the biological life of the land under our production.
•Assist other producers in breaking into the grass-finished beef industry.
•Assist with rebuilding efforts in our rural communities through entrepreneurial leadership.
•Courageously pursue the values and goals of our corporation for the benefit of our customers and
our families.