A general overview of who is on LinkedIn within some of the major ECM markets. Written: October, 2013

1. Financial - USA
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Venture Capital / Private Equity: 66,474
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Admin: 4,718
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Business Dev: 2,080
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Consulting: 3,835
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IT: 1,846
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Finance: 8,060
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Operations: 3,318
Capital Markets: 53,017
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Admin: 1,520
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Consulting: 1,815
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Finance: 7,109
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IT: 2,111
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Operations: 2,270
Banking: 920,135
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Admin: 38,425
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Business Dev: 13,001
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Consulting: 30,978
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Finance: 325,223
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IT: 54,172
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Operations: 102,580
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Project Management: 16,791
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Product Management: 5,040
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Investment Management: 210,557
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Admin: 10,984
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Business Dev: 3,913
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Consulting: 8,321
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Finance: 49,278
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IT: 9,722
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Operations: 11,831
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Project Management: 2,557
Financial Services: 2,253,597
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Admin: 96,607
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Business Dev: 42,945
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Consulting: 123,974
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Finance: 675,329
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IT: 150,175
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Operations: 163,932
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Project Management: 55,729
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Purchasing: 5,296
Average CPC: $5.04 – $6.00
Average CPM: $18.15 – $19.65
Function groups with less than 1000 members were not included.

2. Higher Education - USA
‣ Industry Size: 2,912,325
‣ Job Function:
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Admin: 270,499
Accounting: 37,925
Business Development: 25,306
Finance: 75,587
HR: 84,355
IT: 146,760
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CIO: 6,997
Director: 18,428
Manager: 20,486
Senior: 56,757
Operations: 178,567
Project Management: 96,375
Purchasing: 6879
‣ Average CPC: $3.74 – $4:00
‣ Average CPM: $13.76-$14.64

3. State & Local Govt.
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Government Administration: 1,575,731
• Admin: 559,093
• Business Dev: 45,960
• Consulting: 154,375
• Finance: 127,644
• HR: 127,340
• IT: 242,942
 CIO: 7,344
 Director: 13,400
 Manager: 39,902
• Project Management: 167,377
• Purchasing: 21,258
• Law Enforcement: 474,754
• Admin: 30,898
• Business Dev: 1,353
• Finance: 4,336
• IT: 11,406
• Operations: 64,364
• Project Management: 5,711
‣ Average CPC: $3.74 – $4.05
‣ Average CPM: $16.80 – $17.79